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He always changes coming to your -- to check out this new advertising technology editor of -- dot com.
That's me -- -- -- thank you get get get this song yeah.
A total of -- should have -- yeah I'll go back so.
What are you excited about today tell me what -- what what is it you're just giving a lot of buzz or what got some fun stuff okay where what what some serious stuff for fun stuff with some interest and changes coming the world of console gaming.
-- we have a couple of major gaming systems out there right.
Xbox PlayStation Nintendo Wii if you don't use it at least you know what it is right massive power houses and these -- that.
These are companies that built there the whole fortunes and large -- let's be honest on the backs console gaming.
Recent changes indicate.
The console gaming might be going away and I think it's a lot because of things like the iPhone and Google Android.
If you're one of those people that that does gaming on your phone you're not alone right Angry Birds spread of -- -- -- this thing.
A million billion people are planning birds each other it is and I'm not as tech savvy and -- cute little time waste her okay you have these little birds that fly made it.
It breaks whatever case fifth.
Just thought they saw -- -- -- excited it's time wasting a lot of people call us casual gaming.
And the the power of casual gaming has really taken a lot of emphasis away from consoles.
Very interesting because for a long time console for this incredible powerhouse when Sony put up PlayStation 3 of their latest version.
They built a special processor just for this thing on the court was a nine processor -- into one unbelievably powerful.
We haven't heard anything from -- about this.
Physically in your home wherever -- -- the console was in place and that it was not designed to be something where you can have it.
You know at your fingertips -- having to play precisely and that's the whole basis of this industry people ready sitting in front of TVs for hours on end playing -- right so that's old thinking market -- moved yet.
People are doing things very very differently these days that we saw a little bit of a change from Nintendo.
At the recent recent gamer -- -- -- what they're planning on putting out next year as the newest console which comes a little controller which basically looks like a Smartphone.
Got a little built in screen there.
That's coming at some point next year but at that whatever it's gonna have -- iPad -- what's gonna -- tablets and various kinds.
I'm worried that this whole things both of massive shift for the industry.
And what's gonna happen to companies like Sony and Nintendo I mean this it really seems with the the massive change going on and the concept of hardcore gamers -- just going away.
We're all gamers now -- -- playing Angry Birds I'm not.
All right you know I got yeah.
You will be -- mark my words there are motivated download it.
I think there's definitely money and Angry Birds on the money is -- these unbelievable.
Incredible that's what everybody wants to be met so I -- -- is how quick it is to make gains for hand held that part of the problem and I used to be these giant games like call of duty take months.
Years millions of dollars to develop these things sort of another possible that this sort of you know -- you know.
Foot and apply themselves iPhone yes that's it.
Very good question we'll -- the company spent a long time trying to switch these devices over to entertainment things you're renting video game I'm sorry rating movies.
From Sony for example right people this whole store they're renting high definition movies and Netflix came along took that bull market for them.
So what is gonna happen these things I mean who really wants that extra thing cluttering up their home entertainment system anyway just put it next to the -- Maybe if they -- it's -- now that -- got to do you have there you know that but they tell isn't it that's exactly my point though this.
This device with a touch stone for a lot of cultural events and he never -- it's hard to come legal issue these are giant names.
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