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Wedding Dresses for the Masses

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    Retail stores enter bridal business

  • Duration 3:24
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-- Welcome back everybody graduate does.

Okay so.

Maybe you go to the local Costco where you live -- maybe you stock up on.

-- massive amounts of paper towels or.

Chicken wings or whatever have you ever thought of going to cost go to buy a wedding dress Anita Vogel is joining us.

Live this morning from our LA bureau and -- I could not believe when I read about what cost is doing.

Well you know Rick I think you have some daughters right so why don't you better listen up to that you do I have three daughters -- -- I would paying very close attention to this great spyware you I mean would do if your bride could be.

And he would look like a princess on your big gay but you don't exactly have that royal budget is bad.

Well into eleven you have some options.

There are some nontraditional stores selling wedding dresses and you might be surprised at what you can get without breaking the bank.

-- -- this is my favorite Latin.

-- -- from an action epic battle lines is that I like Hamas bride to be Kate McConnell always imagined herself in the perfect wedding dress -- she didn't quite count on -- shopping -- it costs go.

My fiancee actually saw that there -- going to be signed wedding guests online NN.

He -- some of the passes and he made it made an appointment for me and very.

Costco is not alone in jumping on the wedding band -- other retail chains like and -- J.

Crew and Urban Outfitters are also cashing in on the big white dresses we saw such a great response that we saw.

A real growth opportunity.

Not quite like addresses that fly off the -- at Filene's Basement these rocks are created by designers -- to put together a signature line.

At Costco prices range from 699 to thirteen 99 for a Kirstie Kelly -- sure down.

-- gallons of their buying here would normally.

-- really -- -- I would say football at least double of what they're selling her today.

Experts say -- will save some on the dress of their dreams but they'll still get to feel like a friend that this isn't like they're going after the rock bottom price you know they're not going on eBay to find their wedding dress they still want something of a bridal experience.

And according to all of the experts from the wedding channel dot com less than a third of the brides today are letting the economy dictate that big wedding budget and that includes the dress.

So they say the wedding industry is surprisingly recession proof.

Still costs go in all those other stories we showed you insist.

The demand is still there for something just a little different and it the end of the game -- everyone likes to save a buck right even on a wedding dress -- Literally.

And for my three girls -- taken straight to costs go.

So we did you mention -- appropriate for the invention of prizes.

I need how much can you can pick in people's say.

Right well again like we mentioned in in inner peace it's not like you're going on eBay or to a thrift store I mean -- still have to shell out some money here but you're talking about getting a designer down.

For anywhere from 700 dollars to 14100 dollars where as if you went somewhere else he might pay double or triple that price to get a designer -- -- you are saving a little bit but you're still getting something really nice.

And you can stock up on paper towels at the same time you can get your -- yeah.

Anita Vogel from Los Angeles this morning great story -- thanks very much.

-- --

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