Also in this playlist...
This transcript is automatically generated
-- wedding season is in full swing and brides want to look their best on their big day of course and now the hunt for just the right dress.
Is a little easier and you're gonna love it a little cheaper thanks to some big chain stores even get this your local -- -- And you -- is live in Los Angeles -- that's.
Well -- Julie of course we know generally already has her big dress for her big day this weekend but for the -- to be out there who.
Look like a princess on their wedding day but they don't exactly have that royal budget to spend.
Well there are some options for them in 2011 some nontraditional stores are selling wedding dresses.
And you're not surprised at what you can find that won't break the bank.
I love that yeah this is my favorite -- As -- from an action epic battle lines -- that I like Hamas bride to be Kate McConnell always imagined herself in the perfect wedding dress -- she didn't quite count on was shopping for it Costco.
My fiancee actually thought -- -- going to be silent letting us online and in.
He -- some of the passes he may have made an appointment Armenian.
Costco is not alone in jumping on the wedding band -- other retail chains like and -- J.
Crew and Urban Outfitters are also cashing in on the big white dresses we saw such a great response that we saw.
A real growth opportunity.
Not quite like addresses that fly off the -- at Filene's Basement these rocks are created by designers -- to put together a signature line.
At Costco prices range from 699 to thirteen 99 for a Kirstie Kelly -- -- -- out.
They downs of their buying here would normally.
Really sulfur I would say -- -- At least double of what they're selling -- today.
Experts say -- will save some on the dress of their dreams but they'll still get to feel like a -- that this isn't like they're going after the rock bottom price you know they're not going on eBay to find their wedding dress they still want something of a bridal experience.
And according to a number of experts from the wedding channel dot com less than a third brides today are letting the economy dictate their wedding budget and that includes the dress.
They say the wedding industry is surprisingly recession proof.
And costs -- -- and Taylor and all those other stores.
They say they know the demand is there for something just a little different.
And you know everyone wants to save a -- at the end of the day even the ride regulate -- -- absolutely and you know you only get married once or in some cases may be a couple more but -- it's it's worth it it's it's a big day in the -- -- in your closet hoping -- your -- where it would never happen that's right electrical -- -- look and I think.
Filter by section