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-- wedding season is in full swing and brides want to look their best on their big day of course and now the hunt for just the right dress.
Is a little easier and you're gonna love it a little cheaper thanks to some big chain stores even get this your local -- -- And you Vogel -- live in Los Angeles I need to.
-- all -- to be out there who.
Look like a princess on their wedding day but they don't exactly have that royal budget to spend.
Well there are some options for them in 2011 some nontraditional stores are selling wedding dresses and you might surprise at what you can find that won't break today.
Bride to be Kate McConnell always imagined herself in the perfect wedding dress what she didn't quite count on was shopping for it at Costco other retail chains like and -- J.
Crew and Urban Outfitters are also cashing in on the big white dresses we saw such a great response that we saw.
A real growth opportunity.
Not quite like addresses that fly off the -- at Filene's Basement these rocks are created by designers -- to put together a signature line.
At -- -- prices range from 699 to thirteen 99 for a Kirstie Kelly -- sure get out.
The -- that they're buying here would normally.
-- really suffer I would say triple at least double of what they're selling here today.
Experts say brides will -- some on the dress of their dreams but they'll still get to feel like a friend that this isn't like they're going after the rock bottom price you know they're not going on eBay to find their wedding dress they still want.
Something of a bridal experience.
And according to a number of experts from the wedding channel dot com less than a third brides today are letting the economy dictate their wedding budget and that includes the dress.
They say the wedding industry is surprisingly recession proof.
And Costco and Taylor -- all those other stores they say they know the demand is there for something just a little different and you know everyone wants to save a buck at the end of the day even the --
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