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Merging Fashion and Business

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    New website combines both worlds together

  • Duration 4:08
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Keep Britain is -- -- right now founder and CEO of my fashion database and it's my EF DV dot com right.

That's right yep.

Okay -- -- -- Suri is really interesting to me because you're what you're part time model right and you're trying to gather all the industry information and you just print.

Yeah that's right I mean we saw a lot of the problems early on our careers and I started out as a model and saw the the problem of knowing collecting fashion credits.

Really.

Still OK so you decide you gonna start this two years ago you start is actually what you've gone to great -- I went through and I was reading all the reviews about it.

We tell -- -- like the purpose of it.

Yes sure I mean my CB aims to -- -- largest fashion destination website on the Internet.

All organized by fashion credits so the original inspiration was very similar to.

You know how we saw people using I MTV dot com to you know source people -- have been the movie industry.

And look up general information about movies so the -- is the same in and we use fashion credits to organize the fashion industry at at my -- out of race.

So when you say bashing -- you mean lake.

You know what a model -- in -- -- -- well who took that you know Annie Leibowitz took these pictures make it out you're talking about.

Yeah -- create a market and that's always a challenge -- the brand fashion credits and that's impressive very simply you know start out with the photographer credit at the bottom of the image that you see right you know but that a fashion -- is very simply a person -- company.

Location.

Are even -- products in an image that that creates -- image.

Okay so -- uses the site then.

Well that I mean the thing to keep in mind is that -- have to be dot com is free so anyone that loves fashion magazine covers.

Luxury brands.

All their advertising campaign celebrities models anything you wanna track and fashion.

And coming soon you'll be able to shop everything that you see in those images sound it's all about the verified products.

In the images.

We also have -- second business find my FT pro.

That's mainly for the industry fashion professionals we track.

More than sixty job titles of -- professionals working in the industry so.

For that.

You know use case in my have to be pro let's say you're -- get a photo shoot or.

You're professional it's already working in the industry and you just wanna clean your my FD profile.

Or if you're aspiring to be in a business you'll need to be listed on and on my have to be proud.

-- that's the difference then between you and say that's me sic is I've read that's Neeson and -- -- some kind of like a blog about what's gone on in you know where the hot sales aren't things like that.

-- you guys actually are.

I guess more for the industry as well.

Yeah I mean we're tracking them faction fashion magazine content in all the magazine covers -- the advertising campaigns.

The editorials.

You know -- he's somebody you read fashion he -- great.

We have a fantastic blog -- lets you check out his sit at my FT being.

We have some great editorial content as well stories there -- -- and a great social media presents.

We do a lot of contests and giveaways on our blog and we track all the latest trends.

-- so definitely stop -- a blog and check this out.

Okay and now if I'm a professionally he said I'm photographer I wanna put -- together I can come -- so I actually firm models in.

Other for Doc -- things like that.

That's right yeah I'd be you know originally started with this inspiration of the -- business model and and movie credits in and fashion has credits to use so.

You know we didn't realize -- -- in the beginning Howell you know much of a marketplace I'm using credits to source professionals would be.

Conferences have friends that -- magazine and told us.

That they have my FTV my have to be professionals to look up how many credits they have on their profile and actually -- -- hiring decision.

Based on the verified credits on -- my have to be profile so.

You know it can help you get that job they can be -- -- so that's something that you know sourcing professionals.

Has really been they think presses well.

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