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-- -- -- shopping is a widespread practice that makes models actresses occasionally anchors appear younger thinner or more in doubt that they really car but now the American Medical Association is weighing in court if real has more on photo shopping and the doctors morning -- -- happy hump day did you -- that photo shopping dates as far back as 1860.
With an iconic portrait of Abraham Lincoln featuring Lincoln's head on the politician John Calhoun body.
Today the AMA worries there are consequences unrealistic advertising several studies.
So that American girls even as young as the age of three are unhappy with their bodies.
But well models photographers in the media be up for changing their creativity or publicity campaigns.
-- -- -- celebrities who acts.
For a nip here or -- -- there when it comes to -- touching -- photos.
Who wouldn't want to be blemish free with smaller hips and a golden tan.
Sarah Jessica Parker is on this month's cover of vote and it's the age issue -- -- 46 years old there's not a wrinkle to be found on her face.
Elizabeth Hurley was quoted saying that she relies on a good photographer.
And a certain amount every touch -- The American Medical Association is adopting a new policy which discourages air brushing specifically in teen publications.
It's concern photo shopped images can lead to eating disorders and distorted body image.
We think that some reasonable guidelines could be developed by the advertising associations.
To make sure that we do take care of our kids and a good way so that they don't develop these unhealthy expectations about themselves.
Well with automatic photo editing software programs widely available air brushing is easier than ever.
That's how -- what -- celebrity photographer Dave it's Hinske uses pictures of media show how quickly this is done and believes the practice says here it is today.
And every magazine is gonna be Photoshop someone's gonna be fixed up to some degree people made slimmer that color correct.
Blemishes complexion ends -- photo right out of the cameras ready to be.
Put into print and circulation.
So while the AMA is shining a light on the controversial practice its guidelines are nowhere near as forceful as some countries like France Britain and Israel.
Which have proposed legislation for companies to identify when their ads have been altered.
-- to be fair some celebrities have recently spoken out about extreme re touching.
Kate Winslet took legal action against GQ magazine for making her too thin Brad Pitt asked that his W magazine cover not be retouched and Britney Spears.
Released before and after pics from her candies that issue.
I gotta tell you that sometimes I think my life would be better I was ten pounds thinner comments that did that I told that it -- -- and he says.
In these magazines did you just have black friends I do have magazines for making you think that you must be perfect exact things I'll go along with this and we didn't change -- himself AMA it's obviously hoping.
That they'll listen to these guidelines and the girl scouts of America -- what they're doing but.
-- pilot reality of the situation is you know photographers and the media and the campaigns really -- When it changed.
Still talking about the ten pounds when the -- I mean you're -- that.
-- he -- -- it was -- really cool effect it's called portrait professional the program that we use them on a 150 bucks you get when they get what you say okay it's better yeah that's a pressing and I think where photography when I took photography.
In college you know get into detail on the -- -- -- -- We actually use to -- -- paintbrush.
And we would actually do that I don't know that -- the numbers of and functionality like we did a -- and then we'd actually that was back in the old days right now they got these computers that the cancer I.
You know all sorts of stuff -- -- -- that I didn't help the segment of the growth at all.
As you depicted and Courtney started it started with Abraham Lincoln evened up -- who is presently in Lincoln currently -- very very angry.
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