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The Future of Apple

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    What lies ahead for Apple after the departure of Steve Jobs as CEO?

  • Duration 4:14
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Moving over now to marks the our mark is here -- -- mark hi mark my first of all that's.

Mark is with a laptop mag dot com -- here at technical -- -- editor in chief fear.

We're talking about that fact that Steve Jobs now stepping down is Apple's CEO of what lies ahead for the company as well as jobs himself.

And though also we should consumers be concerned for the future of the company that product the iPod and all these other great innovations though it.

Part taken away how do you -- your take on all of community about the.

People I think.

Any competitors about people who are -- I think that they can take advantage of this change.

Probably are sorely mistaken because if you think about it Tim Cook who's now the C.

He's been running the show since January.

Complaining being in the company for thirteen fifteen years that's right and he's the operations guy I mean that then that's where some of the concern comes and that he's not the visionary the creative -- that they can't just.

Yet but we think about it there's a lot of -- Steve Jobs now running the show and apple you know He had Scott forestall those over the -- last.

Unity you have you -- marketing people yeah people were charged -- like Jonathan.

So when you think about it they all have jobs DNA in them it's ingrained in and that it you really think the customer comes first not just that column on what made.

Steve Jobs different what's his legacy.

And what I said was that humans come before stacks -- and how does the product gonna change your life which is totally.

Usually backward.

Glad you executives look at expect expects expected parent studied there even expected humans anymore right I mean if there -- -- -- -- have a job right but I still think you need you need -- -- -- -- -- -- to humanize technology and I think you can't underestimate also the marketing power that apple has.

But I think what Steve Jobs brought to the table is in the marketing actually didn't start with the advertising campaign it was really more about that first day -- initiatives -- products.

That was more like a rock concert.

And Steve Jobs.

-- -- think He lives He would -- the -- -- in -- right up there are so who does that moving forward that's what really.

It's part of the fanfare -- have reporters from all over the world showing up in San Francisco lined up -- -- here we jobs has to say right exactly so if he's not he's not going to be that person doing that anymore it's a no way.

Yes I don't think it's gonna come out on stage with internal -- -- but I do think that you know all eyes are gonna be on him in terms you know how He leads the force of his personality a lot of people seem -- -- soft spoken and therefore he's not a strong a leader but when you think about what he's done on the operations side.

One of the reasons why apple is in the lead.

In terms of you know against Google and everyone else is that he's been the guy that's been procuring all of these cutting edge components that's two or three years ahead of the competition.

So that's a really important.

Part to have in place the question is can He be the orchestrator.

-- that Steve Jobs was to get everyone together and really focus on that attention to detail and that maybe you know a lot of other executives don't have.

That's very important.

And that you said that a lot of the and the work -- if you will.

That's hurting Green in those -- -- apple employees so yeah I think so in the short term consumers have nothing to worry about the iPad three is still going to be coming out the iPhone five will be coming up this fall we did a piece on eleven things that people need to know and it's -- going to be carrying as well Larry yeah and you know a lot of people make the argument that if the iPhone was on all the carriers to Begin with -- -- never gain the momentum that it -- So now it's.

What happens when iPhone is available to sprint as Willis T-Mobile as well as -- right visibility into your base going to be able to can get an iPhone Nelson then what happens to be android.

It's going to be very tough for them to compete they're gonna have to compete.

Unfortunately you know on technology like the iPhone five might not have four G.

LTE and a lot of people want that's via -- but how far is that anyway needed to have that.

I've been mean yeah I mean the rumor is is because.

While Apple's been on the record saying that they didn't -- -- make some design.

Compromises on the iPhone five what they mean is this battery life a lot of the four G phones -- our guys.

Yeah five minutes it's -- He had.

Unless all dead -- and -- started using it within a 100% three minutes ago.

Right so all let's be in the world is not gonna help you get to reach for an outlet by lunch time.

Right so I think they're gonna make the smart decisions the wise decisions to keep that momentum going.

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