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All right -- moving on right now Amazon is reportedly ready to release a secret new tablet type device that is.
Theoretically supposed to compete with the iPad as well as the android.
And the milk etc.
and joining us right now is -- management consultant to the mobile industry Eric -- who is the president of mobile slate.
And He had joins us right now live from San Francisco to give us his opinion.
About what might be coming right -- from -- hi Eric.
Thanks very on the show thank you so is this the iPad killer.
You know I think this one.
Actually does present a very good challenger to the I've had Amazon has had a lot of experience.
Learning from the Kindle.
It has like a great set of con tent with the book store.
A lot of the cloud services that it's been releasing lately including a music store the video store so I think it can present.
Quite a good challenged particularly on the continent services side.
So what do we know so far about this -- yet to be released.
Competitor to the iPad.
Well if history has any bearing.
Jeff -- as the CEO of Amazon will definitely price -- competitively.
In fact it's been rumored that he's even willing to take a loss on the device.
Where He can hope to make it up through selling book selling music and maybe even video.
And from what's been leaked so far Amazon says there are going to be two sizes a seven inch and a ten inch and it's gonna run on android with.
From what you've been able to gather so far -- what specific ways would it be superior to the other tablets out there.
Well I think surely it's about the services and the Vatican's.
The fact that it has more books than.
You know that apple.
The iTunes store for music and video has been good and Amazon all along the way has been also amassing its.
Collection and libraries of content.
I think also people are comfortable shopping with Amazon.
People have been for the last ten years and more.
Slowly been getting online buying more and more things -- Amazon so.
That comfort level and trusts I think is really what it's what sets Amazon apart from a lot of the other players out there group launched -- I nonetheless Amazon.
Market share you think Amazon learned a lot of -- lessons from that they've had made a lot of improvements from there.
I think what it Amazon has learned from the Kendall and looking out the note -- and the iPad -- that.
Once people pick up this device and they use it for one thing reading books.
They start to expect a lot more to get influenced by the TV commercials seeing other people with -- pads and other android tablets.
And they see all the other things they can do to access the -- Yunel.
Played games access other types of contents stream music.
And so -- ten dole seems to be.
A little bit lacking -- so I really think that's.
In the Amazon team has really learned and saying well.
It's a device but it needs to be much more -- media device that can consume all kinds of media and all kinds of content.
All right we will have to see any idea when Amazon's going through -- launch this thing.
So the current rumor is October which may be great it's right before the holiday season.
And I think that would put itself very squarely.
In line -- stocking stuffer if not a great device to it to give to friends and family.
All right iPad right now controlling 82%.
Of the tablet market tough nut to crack but so we'll see maybe they can do it Eric -- the president of -- -- thank you so much for joining us live from San Francisco.
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