Emerson Fittipaldi Enters Cyberspace
Two time Formula One and Indy 500 Champ Emerson Fittipaldi talks about social media and his new online endeavor, Motorsport.com
- Duration 15:38
- Date Sep 9, 2011
Two time Formula One and Indy 500 Champ Emerson Fittipaldi talks about social media and his new online endeavor, Motorsport.com
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The fox -- report I'm Gary guest -- if you're anything like me you grew up wanting to win.
Indy 500 or maybe the Formula One world championship well our first guest today did both of those things twice.
Plus He -- -- order growth somewhere members -- Emerson Fittipaldi two time Formula One world championship joins us today.
From Miami Florida thanks for -- by Emerson.
My great pleasure to be here very soon it's always nice talk about immigration I'm I'm here.
So your professional racing career is behind it -- -- get behind a car now and then but now I hear you moving into the cyber world.
As chairman of the board of motor sports -- come in getting involved in some more -- social networking side of things.
As far as everything is concern for the fans tell us what you doing today.
-- though we believe me I'm I'm very excited to promote just plug both call him.
Is that these are great throughout the farmers are great access.
To -- racing fans globally -- want to know what's going on.
I mean and then just start from -- one -- -- race.
I know limos -- -- terrified me.
Martin GP I mean you're going to have so much confidence.
And that so as being all my life and I'm I'm very excited social -- you.
He's getting so big so important you know even myself -- -- to -- That -- -- you know these are a lot different now -- when I was watching you race.
You know back then either had to wake up really early and watch the -- -- TV or read about a week later.
In auto week magazine or something like that now I want your racist and see the beginning of it I get my car and followed on Twitter for couple hours.
And then a -- may get home from checkered flag -- look at that.
You know the highlights on the on the Internet somewhere.
How has the experience change for the viewer and the racing fan today and if you think it's for the better.
Or do you think it's almost a little less pure than it was back in the old days.
Well I she -- she should look to the perspective that.
Due to know what's exactly what's happened then you you let -- shape they're in control of the -- that we feel what's happened every -- over the race.
A doesn't matter what do I in the words and you know exactly what's happened you don't have to be watching TV but you're you have there.
And then the other thing that's very distinct you have the directly -- direction duration friends.
You know became ask your question immediately and you can assure and -- so we'll be upset to be happy.
But that's happened so fast so quick.
Me in though I didn't I was preaching the other day and the guy from feeling.
Through back you know -- I was standing and then -- I am sure the -- backing feeling and then there was a guy from from 'cause like stone.
I mean is there is amazing just amazing and then the -- pheasant and then not just full of fun racing but.
Any sport to do want to know exactly what's happened very fast.
And what are you -- when you're interacting with these people around the world now are they asking you more about the racing going on right now.
-- -- -- know things about you and your personal life from the kind of driving you do and that sort of thing.
Well it -- by example.
-- -- is going to be determined grown pretty.
And normally Friday.
I study giving information.
What I think you're going to be the raison who's going to do well he's -- -- -- to do well who is being called back the last two weeks.
-- federation to see what's going to happen it doesn't run pretty.
And then it really gets talked for like from Friday morning.
To send the after the race.
Ever seen of her practice qualifying.
Then of course the race goes on in June the -- enough -- the reason I ask.
I mean I was is is -- hard to weaken because they've done and -- beyond.
I'm sure you're mostly -- still in the Formula One in the other open wheel racing series but He and -- a lot of new racing around these days that was around twenty.
Thirty years ago drifting rally cross that sort of -- deal like any in the new series very much are you still a traditionalist when it comes to car racing.
No way you know I follow a cup of -- I mean any.
I love him in that promote the sport I love want to you people -- Montague.
I think from dusk to see these drives.
You know ration doing generational -- -- -- center.
And you you know I have so social connection.
And they here in America my name migrant -- -- -- Just -- Oscar on them on what are called late model got to agree he's going to race itself to being you agree.
-- look I'm going to be days on these just that are fifteen years old.
And you know iPhone looked up from British I have a lot of respect for an Oscar I think -- because from -- that's going to race.
Lot of changes going on in the traditional racing series recently IndyCar trying to refresh itself formula making a lot of changes you know you were there in the old days which looking back now for cars are very simple very dangerous even more so.
Do like what's been going on in the series these -- I like if she can do good.
You know Formula One.
As -- improve a lot of the new rules easier.
When they have -- like their real -- you can.
You can drop the real win -- -- -- -- in the second behind.
Good guy had a few and that means you're going to have been dropped and you could go there figure for the end of the say that makes a lot of dynamic of the race.
IndyCar race is going to -- makes -- more different engines.
Chevrolet is -- I -- into coloration next year to surprise another engine up -- and I was on the hunger.
I should do a lot of interest from Asia seemed to have been -- From the -- because -- and -- -- musk is always growing going you know very being American me.
It's funny and almost got to the point and in some of these -- particular formal -- they had a poll some of the driver aids out of the cars because the cars were just kidding too easy to drive.
You know from a -- the very difficult for the average driver.
You know bit.
Encouraging is still a ground for auto makers to go to and to develop new technologies and and you do work very closely with General Motors -- -- that they still -- -- -- like that there was a more marketing thing for them just to get their name into winner's circle.
I think you -- rationing will be always important to the key industry.
To develop community search for new ideas because when you think about -- -- those extreme.
You have to have the best hands and then kind of have to best.
Make any -- suspicion have to best two -- distribution have to have the best electronics onboard.
You have always to be the most sophisticated.
The most advanced technology.
And I doesn't let them do rules but always.
One -- going to go back to the past Africa won -- that's going to be.
Safer in the fashion -- kind of you better be more efficient talk about fuel efficient I mean.
That's exactly they're really changing needs to be who -- -- -- to be maximum power.
-- -- new moon.
Of the fuel consumption.
And that's efficient and that's exactly and moves through it's kind of good so.
-- -- -- -- You know there's a lot of talk here in America lately that kids in America just aren't into cars and more they'll get their driver's licenses until they're twenty years older.
More in some cases do you think reasoning is -- -- to get people more interested in just -- cars as well.
And if so like what sort of information is on motors Ford dot com that you know it's -- to -- reaching out to.
Young drivers and that sort away.
Well I see there's both ways guarantees them.
For sure it motivates people to get involve.
I mean this -- defense -- export -- in the race -- there yourself and He and engines than you smell good guys burning in the break.
I mean you have got to was fair -- but these reasons are very dynamic sport fishing his.
I have to I have been bitten by example -- my grandchild who.
Whose mission master before has a driver license.
-- just He was racing Hickory walked over let's to a new us fourteen years old.
And used -- got a 500 horsepower on the racetrack.
An issue that's different that's for a teenager.
To be able to be there.
I mean you in this federation.
-- -- was I was fourteen years old was a motorcycle.
She she she she I had eight horsepower.
And how much gerchas -- 500 horsepower.
-- mean that's a difference that's.
That's the new word -- you motorsports to remove what's available for the teenagers now and always tastes so much safer.
On the racetrack.
You have so much more offended.
You or your great to have so much more driven than driving faster race in the streets.
Mean that's why exists motorsports they're saying just what to race.
To give a much safer way for you to enjoy driving -- solution -- I love definitely have to let my wife see this interview and a similar to take my kids to go Kart track Emerson Fittipaldi -- time -- -- -- -- world championships of lady could drop by.
I joining us now in the studio from PDC -- marketing also the host of shakedown on fast lane daily and a former professional racing driver and a so right Leo current not Emerson -- -- not Emerson could -- thanks nevertheless great driver.
And you know it's it's it's great to see.
You know there's there's there's the famous star was getting more involved in reaching out to kids today to try to impart that love of motor sport on -- you know the youth of today remotest.
What dot com has been around long long time.
But this past year that kind of freshen up -- look -- more video.
But it looks like what they've also done.
Is create that type of community dialogue.
So Emerson has as little spot on motor sport dot com and He literally is imparting his wisdom and judgment and years of experience.
And talking to the community and kind of bringing them up to speed on what the heck is really going on -- cool that's good.
Social network and interaction.
-- just part of the interest I just realized he's -- competing with me for that type forget it but mr.
I don't know -- -- a video -- yet doesn't let you save their fair.
He's kind of smooth nevertheless He was also of course.
IndyCar champ -- back then it was called Kart.
Champions this past weekend talking about new fans of the Baltimore the inaugural Baltimore Grand Prix.
Don't Baltimore -- inner harbor there UN checked it out there was little monsters competing.
As well as the IndyCar series' first time -- Baltimore on the streets outside Camden yards -- gonna tell -- watching the TV.
The -- a pretty rough course with the drivers they could happen.
Okay the drivers were professionally diplomatic before they got on track there were more than a few that -- looked at the course started to walk and start to question what the -- they're really getting into.
But they took the high road got on the track and what they discovered was.
A track -- has a lot of potential.
It looks better on TV -- actually was behind the wheel.
The concrete was exceptionally rough even though they kept grinding grinding grinding and the -- they paved and -- that had the tarmac had a lot of grip and and kind of had a flow.
And maybe two passing zones they knew where they where they knew that He was a type a track where if you're going to defend.
You're gonna make a pass tough.
And as the action kind of showed it can get hectic because of that but at the end of the day.
They took the big -- and saw the potential for the Baltimore market to be great for racing.
The fans we're huge in their turnout for this first year so it all worked -- -- they need to get.
A race here but both of those series here in your missions that both of those series moving forward with a lot -- -- technologies -- MS in the forefront.
Of alternative fuels of course -- Indy -- gonna have all new car next year smaller engines more fuel efficient but really seem even more radical new racing series in 2013.
This one sponsored by the same people who do bring you Formula One.
It's going to be to -- Might look like from a company called -- tech actually fun middle technologies and telling -- that does.
Aerodynamic work and they -- their -- wind tunnel.
And that's the car of the future right there we think -- the formula He car proposal from context.
Well I I will let you progress into this discussion these guys find Madeleine -- -- had F one experience.
If -- forma supposed to follow function.
They give a lot of justification of why that looks like -- -- T in his case with the battery pack and low wage and safety.
But here -- three things I think need to happen with electric cars and electric Grayson.
Number one they can't be ugly.
It's just going to be an immediate turnaround for the people that -- precondition that was the key and the thing is you know yes there's something new there electric cars there -- new form of vehicle but.
-- cars we have an expectation of what a car should look like.
Even though that's gonna change a little bit if it's gonna look like Matt casino a hundred years ago cars were not pretty either internal combustion engine -- But it's gonna look like that immediately nobody's gonna turn on the TV why if you got to be something that sleek and cool.
And consistent with what people perceive -- race -- to look like.
-- going to be so radical out there but still cool looking.
That it tells you -- -- removing him number two.
I think there's got to be a connection to electric racing even if they have a separate series somehow a connection to.
That quote real race cars are still racing so the EU -- -- got together to do this series can comes consistent with F one.
If they're gonna have full electric and has got to be some type occurs electric connection in the real foreign cars.
To make everyone feel in my mind that there's a -- we're taking and number three.
No offense to the SAT college competition or the solar car challenges.
But maybe electric car is a great platform to bring the kids and corporate technology together to develop these cars with -- with college engineers and really.
Start to grow the infrastructure.
Of the engineering to kind of tie it all together -- So they have to figure and we make this -- sound good to the passers by they actually -- giving car but to the passers by still pretty quiet for -- -- people like they're allowed race cars one more point does some of that technology might actually find its way.
Onto the street we're getting a look at some of the cars -- next week's Frankfurt motor show and one of them is the Volkswagen -- look at this thing.
It's an open wheel racer single seat electric car.
From the year 2030 Volkswagen says making many contacts on the something maybe this is what cars are gonna look like in the future.
I I you know the the Frankfurt show has been.
It's his -- is technology driven and a lot of cars have that have that feel to it.
-- I think have to -- kind of hard to find the real sport is forty cars.
But everyone's talking about these cars in terms of having a good driver feel BMW with the vibrant is not playing around and making sure that you understand its its its good and fun to drive.
This thing I'm just probably age okay this is the it's one -- right.
More doors -- -- it's the person's car.
I need to -- I was ready for you to do Hitler -- He wants the joke back.
Yes it's it's.
It's Tim Poland -- his campaign bus where it was.
-- get -- cut.
All right listen Leo birthday PB CA Marguerite thanks so much for dropping by -- next week more on the Frankfurt motor show lots of new cars going to be shown up there we'll see here on fox car.