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-- you're watching fox extra online Cincinnati we're talking to Jason Alexander who manages a vineyard in California's Napa Valley and Christie for true love.
Some IAA here in new York and they are here to talk about the business side of whining give us some helpful tips.
Before we buy our next bottle think you guys for joining us and just kinda wanna go know what goes into the pricing of a bottle of wine because there's a whole big -- out.
Iowa goes into determining that its first.
Breaking restaurant I think I can probably answer that from a different preview.
There it depends on restaurant and for me ever -- restaurant that invests a lot of money into their -- program that means selling.
That means serving -- proper temperature that means.
And last -- that means hiring somebody who can properly explain the winds and and -- As for the -- itself what goes into the physical making -- the line it would make it more pricey.
I think it's a number of different elements managing a small property in Napa Valley that we're looking at the cost of the land.
The cost of farming.
Need a vintage like 2011 right now there is.
-- we have very small crops which is gonna make the -- a little bit more expensive so those are just pure.
Your costs the winemaker at the -- corks the label all of this comes together into the pricing.
But I think when a lot of people go into -- one shall that they going to Sherry -- for example here in new York and they look at the shelf.
It's very complicated as the price spread is so -- from ten dollars to 101000 dollars.
And you know a lot of it has to do with rarity what if you're on a budget what what would be a good line to get and then the price for that line.
Think it's and it's it's for a budget.
Consumers I think it's fun to experiment a little -- knew where region -- like Greece.
Or are and Argentina in that's not such a newer region coming into the market I think they have less expensive wines act.
And and the quality -- them.
Really high city can expand men and find out what you like a little more.
Without then investment yeah that's it that's a good point but the opposite.
Now if you really want -- in Dallas say celebrate especially -- how much do you think you would have to spend on a really nice bottle line celebratory.
People asking that question I would say 75200.
From there you can go to the thousands but you can get some really really exceptional line in the hundred dollar and in -- -- power the vineyards and the wine industry as a whole weathering.
The economy right now everyone's struggling housewives.
To -- It was really difficult for the last couple of years we've seen a tremendous amount of -- discounted into the market.
Just because -- -- -- volume as people stopped buying so much wine and the Levine was left and so.
Hints that evolution of a lot of these -- sales sites like bloody -- But it's picking back up.
People drink -- to forget their troubles when that time that is the million dollar question.
I think did it into the -- Notice it's cheaper are out.
But just the price points and.
As you were asking the question -- budget line people are drinking fifteen to twenty dollar bottles rather than thirty to 40000 bottles but still drinking -- unless absolutely.
Thank you so much for coming in I and that is it for fox extra -- lines in -- -- thank you for relaxing.
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