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Amazon Launches Kindle Fire Tablet

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    Tablet wars heat up with $199 device

  • Duration 3:18
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They're Clayton Morris of fox -- did we are in midtown Manhattan -- the big Amazon Kindle tablet launch event people clamoring right around.

Time right now after the event to get their hands on four new readers announced today three of them.

In the typical Kindle faction but the one big story from this event is Amazon's brand new Kindle fire -- The instruction we find didn't books.

Just like Friday.

That's it from our neighbors.

Communicated to others and He comes property.

I can do for movies.

-- -- and we.

And it's light fourteen point six ounces in a lightweight frame work.

Amazon's has done something impressive also which is combine all of their services.

Movies music book experience and one tablet.

And it may get really fast using Amazon prime experience you get thirty days free.

By picking up the Amazon Kindle -- and one big surprise it is not a three G -- That means Wi-Fi only.

Amazon is banking on the fact that this will be a consumer device been for -- 199 dollars I get everything I want I wanna browse the web quickly actually.

I wanna watch a movie quickly I came.

If I want to read a book fast I can't.

Maybe I don't need all the bells and whistles on an apple iPad for another 200 dollars that's what the Amazon Kindle fires all about 199 dollars.

Pre orders are being taken already.

But here -- my friend Michael garden burgers -- research director at Gartner Michael -- your tweets going back and forth what was your response big -- rams on they really have come up with a product that consumers will likely want its immediate consumption device.

This isn't really -- competitor to the iPad they've managed to differentiate themselves.

-- -- -- 199 dollars they're being very aggressive this is a device -- Amazon's services you know the question of people throw out there all the time it is.

Is this the is this the iPad killer.

There seems to me that there in two different spaces would you agree I think so this is definitely gonna put pressure on -- noble this is gonna be the pressure on other android tablets in the seven in the eighties and in space.

Second the pressure and apple it's ten inch iPad plus 399 dollars is designed for consumption content creation and there's -- -- war.

You're a budget 499 dollars not that is not even in your body consideration at this point.

This is gonna open up the markets a lot of people but it does for an android apps it does have -- -- unique browsing experience.

You can side load applications on it if you're -- more sophisticated user.

Sampson did a really good job here building a mass market media consumption device.

Bottom line hot seller for the holidays absolutely 199 dollars this and the 79 dollar Kindle -- -- off the shelves.

You better get -- line now -- the -- fire goes on sale November 15 pre orders being taken already on their website 199 dollars just in time.

For the holidays.

Fear fox tactic I'm Clayton Morris if you have any questions about the device you can always find me on Twitter at Clinton -- next time.

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