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Time has your business doing needed a little help you want to.
Get people to check out a little bit more you need to know about the power of -- -- there's a new book we're gonna put it up and show it to you Carmine Gallo.
Is the author also the best selling author of the innovation secrets of Steve Jobs.
Stephen and marine I.
Yet He will be missed forever though never really be another Steve Jobs but there are lessons to be learned -- you bringing us in this book.
A concept called foursquare it's great to have you here thank you so much for taking time topic thank you tell us what is foursquare well four school.
-- is a very popular mobile social media app that sounds very simple and it is very simple to use it's very very popular here in New York City.
But it's expanding everywhere around the world people you may have heard of -- before having used to people literally will download the app and check again.
To places where they are for example I can check in which -- just into the Fox News studio.
And you can check in restaurants bars GMs what have what information do you get a get out the information you gad is actually tips.
Information and insights that are left by other people you can share that check in with others that's why it's called -- location based service.
But that's basic that's just that's for users and people are checking in at the equivalent of 34 times per second.
Everywhere in the world in every city so for businesses and that's what we were focusing on here.
For businesses it is a brand new tool a powerful tool -- got to get on there it'll help you attract people reward people engage your customers in ways that were never possible before the Smartphone.
If it's really an exciting tool for business so -- How many it seems like an easy -- you don't have to talk a business into wanting more people to know about them and actually getting -- it sure.
Those are the best customers to have -- how are you getting the word out before the book is it's been around for longer than the far.
Yes foursquare actually came around about two years ago.
And they are growing in popularity they're adding about 35000 new users today.
So there -- they continue to explode but certainly New York a lot of people know about it but when you go and other places other cities.
There are many many businesses that have heard about it but they're not on the platform yet so they don't quite understand the power that's behind it -- -- global.
-- word global that for this show is global writing we have one trying to reassure -- -- other people is this when I come to New York it is different.
It is different when iPhone in New York because a lot of businesses know about it whenever I'm outside -- New York where this program is reaching.
There are a lot of businesses who have they've heard about it they just don't understand the implications of what they can do.
And it really is a free and easy way of at least getting on to the whole mobile platform which is where people are living their lives right now that that was my next question how much -- it.
Free it's free right now and stir totally free for business owners which is why it's a pretty easy and -- -- how -- you operate very.
What they're doing foursquare is establishing a lot of partnerships with some major brands so you've got burger king and McDonald's and Starbucks and all that and they have for some different partnerships and different models that they're using would -- -- so that's how they're bringing in money they're also venture capital base.
So we don't know what is gonna look like further on down the road they have this robust data.
That is now available to all the merchants on the platform and they give -- the data for free.
I don't know what's gonna happen -- -- data later but right now that data is from.
-- is certainly worth checking out at the book.
What won't -- we learn from the book in addition to knowing that the platform exists yet and it can -- businesses and certainly getting the word out and getting people involved in their brand.
And because are -- it in its simplest form if your Burger King for example -- Burger King is on the platform.
You can check in there any burger king and get free for free Fries it.
Or if you if you're the mayor of Burger King which is the person checks in the most they get a free whopper.
That's the basic.
What I tried to do is look at the case studies from companies all around the globe.
Who were using it and -- many more creative ways.
Companies that are actually using it to reinvent themselves and revitalize their business everything from college campuses that are using the smart -- now as a mobile tour guide.
Two non profits they're using it to raise money by having people check in to a company like wal greens.
During flu season checked into a -- greens and they would donate a voucher for a flu shot to somebody in need they're raising six million dollars worth of flu shots just by having people check in on foursquare so -- -- so many more creative ways of engaging people on their mobile device.
It's not just about pushing the same old tired coupons to somebody on their Smartphones.
That's not -- foursquare is about.
So I tried to.
Have bunch case studies we've talked about fifty or sixty companies around the world court using foursquare creatively to reach a mobile consumer is the date.
And the platform available on.
Other than the Smartphone could you get it on your desktop.
Technically you can't yes but it really you you can check -- from me or from your computer.
But it really is for people on their Smartphones because that's what's called what's -- that -- -- location based service kind of a boring term.
But it's a location based service that's the category.
But the reason why that's powerful is because people are living their lives on their Smartphones so you -- literally reaching them wherever they are.
-- so you can look up.
I don't know what this is 48 lounges that downstairs is seems like a restaurant or artery across the street.
So if I didn't know anything about this area I'm looking for a place to go come looking for -- lunch.
Forty lounge has a special it knows that I'm right across the street so it's saying welcome to 48 left lounge -- and today Monday.
And receive 15% off on your total -- You should go with a good -- I think -- well well I wanna think -- you -- curve for bringing us more information about this concept very innovative so it certainly sounds like the wave of the future -- great to help businesses in these troubling economic times nice to meet you nice to -- you thank you have a couple more times so folks cannot grab it and maybe this is a good time to joke just look at the big -- down 125 sorry folks to bring you that information but yes some positive news.
The power of four square.
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