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New Ford Bronco

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    Jonathan Ward on the Fox Car Report

  • Duration 5:25
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This right now is an owner of one of the company's little more traditionally.

Related with via the yet seen the show Jonathan -- he's the CEO of icon who teed off road.

-- auto -- out there in the Van Nuys California thanks for joining us today Jonathan.

Hey thanks very thanks for having me happy to be here then used it -- one of the coolest vehicles that was unveiled at the show its looks like in 1966 while ago.

-- a little bit different than that.

Tell us about what you got there.

Well basically.

With the support of Ford Motor Co.

and Nike and frog design this time we did was -- -- the vintage body shell only.

Of the original bronco from the 1960s.

And then we -- to thoroughly modern chassis so.

Another modern -- five of -- -- from the mustang GT and coil over suspension -- six -- ABS brakes and basically -- -- the whole point icon is revisiting classic transportation designs in a modern context.

So we were really stoked to be here and I really feel we kind of nailed -- this time this like really hits that spirit.

Besides the engine a lot of modern update citizen of the suspension all that completely different than the one found in the original truck right.

-- entirely.

I mean don't get me wrong I love the -- charming the originals.

But this is something where you don't need patience -- show cable and a carburetor and drum brakes and wondering steering and all that self.

We really look to put the best of modern for a technology and -- from other suppliers to.

Really -- transcend the idea of using a classic -- Now you've done the same sort of with the Toyota FJ and the GTJ which we ethical person -- you.

Last year.

-- -- you have for this right now having these trucks you build in these days.

Well you know we're really limited at the end of the day by how many of the original vehicles that we can find.

So icons producing about thirty vehicles a year at this stage we're expecting that to change though there's a really cool.

Bill that does just going to congress that -- creating new classification.

Of -- load the -- Low volume vehicular manufactures and then we're just chomping at the bit for that -- go through because -- make you really scale program.

You basically need to take an old vehicle and even -- do much more than restored that's kinda legally what you're doing to -- in the southeast of people correct.

Yeah and it's kinda silly because for example -- the bronco behind me you know finding.

An original sixties bronco body that's not Swiss cheese and cut up and modified.

Despite the challenge so it's really as unnecessary complexity to what we're doing and we can get a lot more precise.

With fully -- manufactured components so like this CJ that you experienced in my have Jake.

Those are on your bodies and everything -- -- almost all the content these days is involved in his re engineered and you.

But still.

You know there's standard federal laws for vehicular manufacturers up until this spending bill.

And try to be like a one size fits saw and you can't make a business model -- -- gonna like.

Produce hundreds of thousands of them a week and that's to stop my fast.

You've got another vehicle there I understand you won an award to show in 1950 too -- you -- -- derelict it's basically the original body.

Be rebuilt everything -- -- right.

Yeah I love the derelict there's just so much fun we do like.

Maybe five commissions the year we invite clients to bring us whatever their impassioned about.

Any vehicle from the thirties to the -- we trying to find and which is that magical time earned like lobbyists obviously Tina.

And we liberate the original body off the old chassis and -- -- solid works and can TL the cat technology to basically -- all modern contents you've got.

Kind of a low profile all high tech version of a sleeper.

That's so much fun my daily drivers -- derelict have been did you decide it's just a blast you know just as much -- -- Just finished just well made it a high tech materials involved in their construction.

What's the price they're not exactly the cheapest cars on the planet.

Now that's one tell -- we sorely miss out on so icons in general range anywhere from about 78000 to 200.

The -- bronco program is going to be about 150 to 200000 depending on the specs the client lays out.

But again you know give -- the volume giving the federal half and then we can revisit our entire business model and hopefully get more aggressive price point.

But in the meantime I'm just trying to stick to our druthers because.

I like to geek out and all the details so some -- caught on necessary -- to -- it's this okay there's so much junk in the world I really like you know.

Making it the best that we can and once the business model changes to tens of thousands of vehicles.

They don't have the liberty anymore to do that I probably get fired from my own company at some point if that ever happened -- it is ideology that like to -- NC machine.

But yeah this he does he would have to do that -- -- hours you're you're the CEO of the company C you have to do that yourself -- probably not gonna happen anytime soon.

Yeah well bring it on I'm ready let's see what happens -- ride so far that's for sure yet good stuff on the departed doesn't boggle your chance.

New York winner -- probably handle but I guess we're not gonna see one here anytime soon.

In any case of -- -- now welcome -- and you Georgia toward CEO of icon they should have a lot.

Thanks for having -- guys take care.

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