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Pawn Shops See Increase in Sales

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    Rough economy helps unlikely businesses

  • Duration 1:43
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-- store owners say it's been an extreme uphill battle fighting an image problem but they're now seeing tremendous growth as an industry.

And reality TV maybe part of the reason why shows like pawn stars in storage wars -- reminded people there can be value and old stuff you might have lying around.

The skyrocketing price of gold has also prompted people to cash in and the rough economy is forcing some to part -- valuables that they might actually one day get back.

That means more products on pawn shop shelves and more potential deals for holiday shoppers.

On store owners say -- one of America's best kept secrets for buying jewelry.

And other high end items with prices as much as half -- on video games diamond rings in electronics.

But there's still the challenge of getting people to take that first step through the door.

People are now realizing that -- brokers actually sell merchandise -- buy merchandise.

Actually make -- -- and a nice sizeable loan on the merchandise giving you the option to come back and retrieve the items were very very small interest rate.

Apparently more people are finding their way to the -- store owner's report ten to 12% more buyers in Brooklyn.

And 25% more sellers and traffic is up even higher in places like Michigan Missouri and Maryland 25 to 50% over this time last year.

One example -- -- Mike on his grandmother's wedding ring used to cash to buy gifts for the family they come back next spring with -- tax refund.

And by the ring back.

And we're told one of the best selling items diamond engagement rings the cleaned up like new and put in -- boxes so most brides to be have no idea their new spark work.

Came up a pawn -- -- In New York Rick Leventhal Fox News.

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