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Want to get now to the connection between the environment.
The health of children would join in the studio -- -- Like -- Sherman who is the founder of eco mamma dot com -- -- explain to us what you're trying to do with the setting up this organization.
So -- come on neighbors to do is to help moms get time back that they would normally be spending trying to pick products that they put in on and around their family.
Turns out that there for every choice that they can make for their little ones for the growing children for their whole family.
They can be buying products that have you know positive negative or neutral consequences.
What we do is we just make it easy so we go -- we identify products that are safe in particular for little ones so everything from food and diapers wipes the toys cleaning stuff.
We evaluate this products against a list of criteria that we created about seventy different proprietary checks and -- -- -- -- for sale.
So what that does is allows a mom too to make choices for their family.
For most -- the primary -- primary focus rather than than thinking about the environment -- just thinking about the health of their family and then there's a direct connection you say between actually health and the environment to what we think is we don't think anybody wakes up in the morning thinking let's save the planet but we know that every mom wakes up in the morning thinking.
I want to do right by my family.
So it turns out that if you buy products that are better for your family cleaning products that are putting harmful chemicals into the air and around them.
Food that is you know organic food toys that if they -- to put them in -- mouth they're not ingesting lead and stuff like that.
Keeping this product out of your home is also good for the environment so it has the added benefit of that without having to become the annoying -- guy.
Net -- -- know one thing that I always noticed when you look at those kind of products they are sometimes.
-- sometimes less effective that you reevaluate all of those and wouldn't put out what would you also say that there is there is a cost to doing that.
So we evaluate and -- everything against four different criteria to remain basically.
Is it healthy is it safe is -- -- one -- -- cost effective they'll certainly products that have higher quality ingredients cost more.
So for example organic food costs more than conventionally grown food because the yield -- lower.
And then had to put the product quality tire.
But one of the things that we know is that healthy choices are going to be easy choices for people if they -- also afford them so.
We're not focused on let's just go find the most expensive products that are out there were focused on having products across the -- So that in every category we have we have a number of choices you know we've been in general is always like a low medium and high.
But we found is that we've made it we made it easy for these products to be accessible and we don't really have people coming back with -- saying these products are much more expensive.
-- I don't know what might you have a partnership -- charities.
Healthy child healthy we'll tell us about it yes so when we started the company I am.
And work for couple companies that had giving as part of their -- their core and a sort of inspired to do that with this company so from the very beginning.
We taxed our company 1% of sales and one of the charities that we are interest in that that is similar mission -- -- -- charity golf healthy child healthy world so we worked with them.
For if you know a great deal we were coming up with our criteria because they have a lot of expertise in that area.
So -- we were put them to come up with what the list of things that we're going to be checking foreign what's the right you know that's the most effective approach -- that.
And then we got involved with a number of other charities as well we will -- -- 1% for the planet.
So you know right off the top every every sale -- -- 1% of -- topless sales not profit so even though.
We might not make money on a particular sale were still taxing the companies because we believe -- giving that's important.
And how has business been are you finding there is a growing demand for these kind of problems there absolutely is I -- I started this thing in my guest bedrooms three and a half years ago.
Boxes would come to the house my wife and I would unpack and put them in our guest room and then -- my car and taking the FedEx and we went from that and six of us to now you know this point five of us in the company we had record month last month the fact we were so busy.
On non on Black Friday that it actually shut down our site while -- -- Yeah I mean it was kind of the -- of unintended consequences that we ended up because because we were so busy.
We had to go to FaceBook we had to go to Twitter and start communicating with our customers that -- unfortunately -- were so social that we were able to communicate with them there.
Tom but business is growing in fact it's you know it's going to nicely that we just were able to raise about four million dollars in new investment because our investors -- excited about it.
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