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Race to Sway Undecided Voters in Iowa

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    John Roberts reports from Des Moines

  • Duration 3:00
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-- just hours to go before folks in Iowa head out to the caucuses to cast their votes in the first presidential contest of the 2012 election season.

The GOP White House hopefuls are making their last minute pitches all trying to sway the still undecided in Iowa.

So what of the locals want to hear John Roberts flies home county convention center in -- -- John.

If they wanna hear about so many different things John 41% of people according that last -- more register poll undecided -- using all different kinds of methods try to figure out which candidate they want about 41 of those methods is the Internet data -- burgers with -- -- they've been tracking trends.

In terms of searching what's that telling us about how the caucuses may go tonight -- all kinds of things John and you know just yesterday we launched the Google politics and elections page which anyone can go to -- -- at google.com slash elections.

And the -- -- dashboard this is some pretty cool stuff.

Basically what we're seeing here is all of the candidates including President Obama and the volume of searches.

Based in Iowa so if -- click play here you can see there -- different spikes some related to different candidates -- Ron Paul pops up there.

Each of them you can do yourself.

At home and and look at this information there was respect for Rick Santorum -- people are also doing at the old fashioned way going after these rallies here in the candidates we went to a -- rally last night outside the Cedar Rapids.

-- Helen Cooper she says she's going to be undecided going into the caucuses tonight.

Her big issue is health care here's what she told me.

I'm a small business owner.

I guess I want obamacare gone.

If I have to you hire part time very -- employee.

It -- my insurance for their examine their family I'm not going to be able to do it.

So she's looking for a candidate that wants to get rid of Health Care Reform as we know it now Daniel wolf what else -- people looking for -- and who were they looking to -- so we're gonna pull up some data that we've just pulled in here these are the top five searches related candidates is he Rick Santorum at the top.

But what's also interesting is at number five.

-- -- Iowa that is rising the that's so 300%.

We we all wonder what would happen after that -- ended on Friday whether or not that trend was continuing and appears today yeah and in fact we're seeing that there are nearly five times as many searches related to Santorum in Iowa as a week ago -- also applicant and you're also tracking keywords in new stories so when it comes to Santorum what the key -- to work.

Right so this is Santorum if we look at the key words in Google news.

These are the key we're proceeding related to Rick Santorum CC Iowa very much front and center.

You can see a lot of other things related to his campaign.

Conservative freedom all these things that are trending.

In terms of new stories related -- risks and important issues for social conservatives here in Iowa and it appears John that Rick Santorum.

Continuing to trend up here this is just data from the last day this morning even.

So people still very interest in what he has to say we'll see what -- do tonight at the caucuses that's why this it race is such an interest interest -- one to watch John Roberts thanks.

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