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Controlling Official Twitter Handles

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  • Description

    Sweden gives away it's government twitter account

  • Duration 4:03
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This transcript is automatically generated

In Sweden something -- -- was happening normally.

A country that has a Twitter account.

Has that account run by an official of the government not so in Sweden.

The people there are are actually in charge.

-- is give marketing director at visit -- in a joins us right now and Maria thanks very much.

Talk to us about how this thing is run.

We wanted to do is so he wanted to handle -- the tweet in from our officials Sweden.

Account from our Twitter account to our citizens stand Nash.

The idea is that we actually let.

-- -- Take how many counts every week it's -- his -- every week -- takes them an accountant.

But doing this we want to and give the followers of the -- eighty different view unsweetened and we can provide a sense -- government organization so how's it working.

Well it's working quite well although the project started we vanden and doing this for about four weeks now in just a hotter face that curator starts.

And that we received a lot of -- media attention and a lot of positives that common send Banda thoughts about this Indiana social media society.

How do you pick the people who participate.

Yes it's Rihanna we as they say this process -- -- started though what we didn't we launched the project as we selected.

People that we're already active on Twitter everybody this tweeting -- -- -- secure raiders is Swedish but we've tried to.

Find people to have diversity trust they're from different areas of -- Sweden they have that.

Different political news they have different careers social background -- -- tried to give the followers.

An idea and a multifaceted sweetened -- Now on what do you hope to gain by this.

Secretary to the question what -- you hope will happen as a result of this effort.

Yellow no we are trying to do -- -- visit Sweden it.

And analysts predict we work to promote -- internationally into serious interest and awareness about our country.

So obviously this is a way to create interest for Sweden and that.

Well we want to do also is is make sure that.

We don't just communicate with the official lawyers that but said that all the -- are actually heard.

And and this way you know you have access to to a -- -- -- -- more honest.

Image of Sweden and buy it by letting the people actually speaks for the country because I don't draw the people are the country's -- so what do people talk about.

I'm -- well it's it's different I mean and that's the other reason why we tried to pick people that have very different contrasts the first week behind.

A guy that -- also -- and he is very interest in the Internet access and we have also -- person more interested in music.

He writes for a magazine the equivalent of timeouts guns so that his focus was more music right now we have a female priests that is -- so obviously notice a different perspective as well.

-- last week we had a guy named Adam and he he is an ecological Farmar and and he was he's he's talking what about his sheep and ecological farming and gush.

And those things so -- changing needy people that we have tweeting for us we also changed the subject that they're tweeting about.

You know on.

-- -- to us Stockholm beautiful I love your country it's a great great but they win is the best time to visit Sweden.

And I think it depends on your preference I mean there there's a lot to see end and then a lot of people come during the summer.

I -- -- the -- -- for Christmas a lot of people come here to ski as well.

So right now -- -- -- time for skiing if you wanna help for the north than in Sweden so -- I'd say it depends on your preference and his -- has a lot to offer ends up.

It's also very -- country geographically so its its very different in the north.

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