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Ranchers cashing in on buffalo meat

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  • Description

    Lean, red meat makes comeback

  • Duration 2:04
  • Date

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You wonder where's the -- these days in America you can find that somewhere else lately ranchers are cashing in there.

On buffalo police he threw his lot with a story at a Denver warehouse -- -- -- iPad doing great we're here rocky -- natural -- this is the final thought before the product goes to market.

And they are busier than ever right now because.

More people are demanding -- helping me.

It's what's making its way back to tables across America bison.

During -- As a buffalo restaurant and bar in Colorado the lean red -- become so popular the market has had trouble keeping up with the demand.

We basically lead -- what this struck.

Boy Myers been a bison rancher for ten years.

Ten the last two we've seen a pretty good jump in some cases.

Market -- Huge profits are driving Meyer and others like him to increase -- numbers but bison take longer to grow than cows and are more expensive.

After a bison boom and bust in early ninety's this -- of -- became rare now with healthier consumer -- supplies are tight and prices rising.

We don't really -- -- -- something we're trying to compete with we feel like we have our own market.

That we're trying to expand.

And there's plenty of room bison farmers produce less than 1% of what the beef industry does.

Rocky mountain natural meats is the largest bison processor in the country even exporting to Europe.

So we will go.

You know we don't we're afraid they needed because it's gonna taste funny or weird and then there happily surprised.

-- -- You -- different than -- it tastes a little bit leaner.

And the busiest times for this industry -- our fourth of July weekend and now when people are trying to stick to those New Year's resolutions.

Eat better back -- you tastes like chicken.

Thanks thanks to -- --

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