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Jessica Alba, entrepreneur

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    Star embraces new role as businesswoman

  • Duration 4:30
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-- your frequent guest she's the trend setting superstar who's proudly put motherhood before Hollywood.

And now she has a whole new role actress Jessica Alba has announced.

And just launched an e-commerce site echo friendly baby products called the honest company.

Yes change this morning is actress just complicate studio.

And you just had a baby again you look -- then I have a five month old -- had two children now but it was with your first baby that you really realized.

-- there are some products out here that I don't like and I don't know that much about friends.

Yeah I actually did -- that every search after I had this -- huge allergy.

An attack I I -- I wash my clothes in in my baby's clothes in likened the BB.

Laundry detergent supposed to be say it's those to be safe in my mom's like everybody does it and we did I did it with you win and I'm anti washed my.

My child's clothes when I was pregnant with honor.

Still needs laundry detergent and I was like -- -- in my eyes are watering you know like.

I'm having this kind of Iraq -- reaction imagine when -- newborn GDP how'd she would react to this.

And so I looked at the ingredients and I found out -- apparently toxic chemicals.

In that contract and I was like -- -- toxic chemicals out of -- product that's not it's.

And and then I did a little bit more research and -- I read a book called healthy child healthy world and it basically just exposes how -- are a lot of toxic chemicals in baby products and -- household products and so.

I -- I was like I want and I wanna create a better way you know and I want to have products that.

Are toxic chemical free bits youths who can affordable and can be -- Tell us there are a lot of things you could make for babies and you've got to have a vast array of -- stuff yes what do what is it.

Okay so -- e-commerce site yeah.

Having to combine -- -- has to -- used to leading to packages so one package you do and you can purchase and diapers and lights and in the and then the other package is and household and family essentials -- -- -- we -- we got detergent over the aired -- any of that undeterred and -- We do all you know the basic cleaners that you -- and -- spray and hand soap that -- and like a truly careless -- -- that is completely.

Safety -- baby tested on my daughter -- -- She she likes isn't isn't even notice that the well dead in her eyes say how can people get.

This type of -- so they -- honest dot com and sign up.

And I also found that when I was trying to find eco products that they were so expensive basket and they are hard to to get anywhere keynote can make a suggestion actually.

I didn't know you visit any you know cute and also if you're looking for -- -- if someone to -- product wanna choose your children have been viewed ultimately.

Your company your kids have commercialized as and you know it's like for less than twenty dollars a week to get a month's supply of diapers and we have cute design like a subscription so bad -- -- -- -- different for example with this diaper.

What would be different between viewers and the one that you can already get that the drugs -- it's.

All plant based materials.

Is -- actors made out of and there's no petrochemicals when he is so here's also a big difference when it had not considered retiring diapers and the design there really kit and I just again went to the Golden Globes a couple of days ago -- day so what was it like -- knee deep back in show business like that with -- it was fun it was.

Does it it was actually like I I've sort of took some time off and and you know did mommy saying.

And had another baby and it's been -- the greatest adventure of my life and building.

This business and working on it non stop it now I'm.

-- is back in today are acting we don't.

-- right now.

But right now I have an animated movie that's coming out.

But I'm I'm really just working on -- producing and developing some stuff.

To parents and say hey you know it.

You maybe should you be wearing it should the child anywhere in the the pirate diaper better way.

You questioned -- at the Golden Globes -- I mean it yet.

It that they don't like as parents were always trying to find safe products and then I think he'd be affordable convenient and -- on top of that.

It's kind of a no brainer.

That's right really -- topic there'd be a lot of people will be very interested in this so yeah so much for bringing it to our attention just golf I think you got your habits haven't backed.

-- CEO couldn't see it.

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