Childhood love sparks cookie business
Entrepreneur motivated by lifelong passion.
- Duration 4:03
- Date Jan 19, 2012
Entrepreneur motivated by lifelong passion.
Also in this playlist...
This transcript is automatically generated
I love talking about.
-- most stories where people -- go out and make something -- love and they make money off of it.
Which is why this next story just it it it intrigues me -- whereas with -- -- now founder of downtown cookies.
First and foremost yes you grew up your mother made this fantastic cookie you like -- got to replicated.
Love spending time the kids with mom couldn't find a 1000 adults running around New York City looking for a dense billion.
But here's the thing.
There's a thousand could -- -- and what -- you think you'll get out there and beat them.
You know I just kind of started selling to family and friends when I -- When I began the business and it just started to take off -- -- -- -- they're really beginning of it that it was something that I should -- kind of.
Go for -- that you have a store now.
Well this intrigues me is yeah okay theft and you only delivered out locally you will -- if we -- yeah he.
Yes we have a FedEx pick up evidence of that so we do we -- could -- be big compressed to order.
We should come right to your house in Manhattan and we -- -- and deliverance you're dark messenger yes.
YouTube message and I used it.
I in the beginning -- so you if you go to the website in all the different press you've -- -- -- when did you start speaking.
I did summer 20082008.
Basically by the way the world us one apartment -- absolutely economic a lot of people saying how you gonna do let's start a business some have 2000 a OK so now.
By 2009 anti -- acts like best best of the best of the best -- And then after -- hits just keep coming and People Magazine 20102011.
Holiday gift guide hello Rachel ray -- of the day.
I mean it's it's all look -- it.
-- -- viral -- I didn't I made I welcome it was.
Yeah I don't know I mean it's it's word of mouth I feel like people try the cookie and they -- they tell ten people.
So just kind of keeps snowballing -- -- heavy cookie it's not a yeah -- two -- thick it's a little crunchy on the edges but it's often don't.
It what does it takes to eat cookies or -- crimes -- That's the great country like you telling us who had a good.
-- the crimes they let me -- and I was telling -- before the break I took a -- honestly -- a sample they loved the old movies in which blew my mind because these are kids that won't like.
You know -- get -- and -- get anything near anything healthy to read it -- love them.
That's great I mean we we -- in the kitchen as well like the only reason is kind of like we knew we like -- -- lovers don't give a little vocal.
Order Kobe -- demonstrates -- breakfast -- it's a healthy fifty.
You know that he ending they don't I exactly I sit.
You make your money yes now you are you -- what was the -- what was the moment -- really -- you know what this is gonna work.
When I was baking cookies are needed the time in my kitchen in the west -- it -- -- -- little new York city of them and I got an order from one company for thirteen thousand cookies.
And I thought to myself.
I can see how this is -- to work.
And then -- got me out of my kitchen into a commercial space.
And now I have a staff have to have chapter of the kitchen manager and we sent our biggest order this there was 181000 for one of them we -- -- the night it's crazy it's very well you.
One could ask them.
Really haven't gone next -- you just -- peaking on demand speaking on demand and exactly the holidays were good.
Holidays were awesome every I mean it's definitely -- -- business on sales are spikes.
Christmas time Valentine's Day Mother's Day Father's Day fourth of July weekends in the summer for all the New Yorkers that are heading out to the beach wherever they go.
But basically you know it's it's becoming this is the third in three and a half years.
And it's pretty -- we're having a lot of repeat customers -- keep coming back for those special occasions.
You made it through the downed an -- -- you can.
And I go back up them you know make it easy dozen key and then some I mean I think you know I told us -- -- -- she deserve a little badge of honor that you survived it yeah it was rough going there was.
But did you benefit from the fact that -- didn't have a story you have absolutely no yeah.
Absolutely well I'm paying the rent -- I don't even know it I don't want to quantify it but it's so much less than having a storefront.