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And -- a spirited debate -- Barack Obama savior of the world.
-- claims that Obama has run for the presidency was carefully crafted and calculated he give him the same sort of image as Jesus Christ.
The trade as the messiah for the masses for those who wanted someone to believe in.
Also mark Edward Taylor makes those claims in his book branding Obama side and the rise of an American Idol.
-- mark joins me now via Skype from San Diego California welcome mark.
-- -- -- You know what I actually read these little with a -- wanna read the opening part of your prologue which I think is really really telling what this book is about.
It says in the beginning team Obama created the secret six for branding Obama -- the Democrats were without.
Form and -- in the leadership in darkness was.
Over the face of the convention and -- nomination of John Kerry but the spirit of axle -- was hovering over the arena.
Floor with the delegates and the press corps and the teleprompters.
Obama he declared it at that his black and white parents shared an impossible love and he said his African.
Name -- blast and it was good those that you really mimic the opening a mother viola in the book of Genesis why is.
Team all -- up.
Had a plan and that plan was to create and find political star someone who would -- triple.
I remember -- all for all and introduce -- as -- little one Sean Hannity still call them the anointed one.
Chris Matthews said that -- Barack Obama's election was new testament.
And even Jon Stewart joked.
To Larry King -- Il might leprosy.
It Barack Obama presented in 2000 maker the American people and it brought right to the White House.
You know there are several stories in 2000 aides say Clinton that people are saying you know they're trying to you know.
Pedal a thousand messiah he thinks he's he's the messiah he's sort of running as that there -- -- -- Klan -- the savior of the world.
And you really called religious zealots how did you sort of connect the dots in this case mean what we -- major look at this as a serious.
-- -- Well I would featuring -- university in Chicago.
Teaching communications class and we were looking at advertise.
And especially the big brands apple Nike Oprah Winfrey.
And -- the road was Barack Obama's campaign headquarters.
And lo and behold.
From out of nowhere.
Essentially blind side of the political process.
He not only campaign.
He created a movement at a social movement with followers who believed -- message.
You know -- -- her saying they utilized the sacred 66 religious elements needed an advertising sacred words.
Sacred images sacred rituals true believers -- the ideal person of course and you you know put it on a -- and an M hopeful if you've got to messiah.
The sacred words -- -- the secret words of the Obama campaign.
Or 2008 we had hope change and believes.
Now in 2000 well he's come up with some new words -- -- Now and then sacred images where the sacred images.
Well if you look at some of the photos there.
-- immediate distribute it for Obama was lit from behind.
It was live from -- -- he appeared to have halo around it and it rate of light emanating from mark -- well.
He general Richard isolation.
And so you have this image.
It was a very much light.
You get an artist -- meshing -- with Abraham Lincoln.
He was holding that Superman.
These were some of the sacred images that we saw in 2000 and what the secret rituals.
Well -- Obviously had evangelistic rallies.
In -- and book I crackle Howell and number of these people were thinking.
The most -- -- -- important secret rituals.
Was social media going online.
And this is working really connected people.
-- raise a ton a money.
-- -- were able to organize tremendous grassroots campaign.
And -- and there at least either he's reinvigorating.
It sacred ritual that online connection and even now I just I just got.
And email he called me as friends you signed in Iraq and he -- to hit me for dinner.
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