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-- just days away some people can't wait for the ads the E*Trade baby that which is tough to beat that beat sorry.
Coca-Cola polar bears the return affairs bugler.
It's not all fun and games -- this year the NFL will be running.
A one minute commercial reportedly about the safety of its players the league is currently battling more than a dozen lawsuits.
Filed by players who've claimed that they suffered head injuries.
So was it just a public relations move if it is is it a good one.
Or has the NFL turn the corner on player safety.
-- -- -- tell us with a -- a public relations expert president of PR consulting firm emerald partners and author of a new book called rethinking reputation.
Help PR -- marketing and advertising in the new media world good stuff -- welcome welcome thank you -- Is this first of all is this just PRI have I don't think we have any way to -- but is -- good PR.
It's -- Action it's good action and in -- time has come better late than never.
-- the number one vulnerability in the NFL -- probably the only vulnerability in the NFL the NFL.
He's the golden goose of sports.
The franchises are worth a billion dollars each the players averaged two million dollars a year.
Makes ten million dollars a year -- -- Dell does takes ten million dollars a year and -- cautions.
By the number one problem they have so they can't afford to blow it what they've done better late than never.
Improve the rules they've got video cameras behind the -- is so the doctors watch these things.
They are working with the helmet makers to improve their helmets they've improved safety so what they're trying to do now is followed that in other -- public relations starts with the action.
Then you follow with publicity.
These ads are going to be factual they're gonna report on what they've done.
They've seized the agenda they're trying to seize the agenda it's the Newt Gingrich school of public relations if -- accused of adultery.
Rather than backing off you confront the problem.
This is a very good idea sounds like those BP ads from the Gulf Coast -- always got to make my skin -- what it is is -- just like you'll see from the giants on Sunday sometimes the best defense is the best offense what they're doing is they're defending themselves.
By taking the offense with these -- Roger Goodell is a Smart guy this makes sense.
-- you wonder if they've web web web what I say ten losses to some like 710 lawsuits coming up a bit that we see these they're getting to -- fall they're they're they're putting their story out before they ever get to jury selection so that.
Same -- -- those BP commercial.
The other pretty good move right -- I did -- also there's there's still -- legislation -- the -- this is the vulnerability for this golden goose they can't afford to let this go they've got actually.
Closer to two dozen lawsuits and some of the best.
Well known players and again Tony bush said he's doing mark duper John MacKey of course for Johnny Unitas is great end.
Died of dementia you know they had to take control -- the NHL hockey league doesn't know what to do with the same problem NFL is a good model.
I'm surprised the --
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