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Is Republican Party ready for battle?

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    RNC Chair Reince Priebus weighs in

  • Duration 6:48
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Election you gotta get voters motivated to come to the polls and vote for you.

Last Saturday we spoke to Newsweek's Andrew -- -- about the very organized effort to reelect President Obama.

And how social media could be the key to victory so is the Republican Party ready to do that kind of -- Let's ask RNC chairman -- previous -- it's great to have you good today.

Last week we talked with Andrew Romano he had been sort of in the belly of the beast he had gone inside the Obama.

Operation deceased -- things that were pretty enlightening he -- one of the things he said I'm gonna have you react to it.

-- -- really really focused on technology as a way to turn out voters and to get votes on Election Day.

You know EEE we saw some of this in 2008 but I think what you're gonna see this year.

This is a quote from the campaign will make 2008 look prehistoric.

Now what you do sign in with FaceBook.

And they get access to all the information you have from your social network there and they use that to target their messages so instead of sending out -- Sending a message to all your friends they say send -- -- five friends and the swing district in Pennsylvania who are really concerned about taxes.

-- and it's obvious that there is a very sophisticated.

Technological approach in this election from the Obama campaign.

Are -- Republicans ready to match this sort of effort.

Yeah absolutely.

You know besides the money set -- -- asking him about our technology you have to also have the money in the infrastructure to be able to put together.

That type of a massive operation whether -- social media.

Or whether B you -- micro targeting through through you they use a social media but we've.

We've got the money didn't and to be able to do that this time around but more than that I think you know this governor.

It's about two things one you've got to have the right message and you have -- have the infrastructure so the Republican National Committee is focusing in.

-- both of those things especially infrastructure so that when it comes -- digital reach.

That we can compete but I think that our message this time around the message of liberty and freedom and the big issues that are facing America those are going to be the issues that are gonna drive the -- if you don't have the message mean these guys can talk all day long that they're gonna make.

2008.

Look -- miniature in comparison both here if you're on the wrong side of the message you can have all the infrastructure in the world.

But it's not gonna get -- the finish line so the key is to be able to do both and we've got the money.

The people in place in the infrastructure to be able to do it but on top of it -- the most important thing.

In politics in winning is being right on the message and that's where we're going to be and that's why we're gonna win.

You know I think it goes back to little story rice and you may have heard of -- Wisconsin growing up.

Company developed a wonderful dog food had great technology.

It was scientifically advanced and they marketed it as successfully and effectively but the company went out of business because the dogs would need to stuff.

And so it ultimately comes down to.

Will the American people eat this stuff that they're gonna be served up by -- the Obama machine.

Let's take a look at another comment that and her model made and we'll get you to respond to it as well.

It's a big -- that there are it's about 50000 square feet of office space at the time had more than 200 staffers.

In headquarters.

It's -- for comparison at the time Romney's campaign the biggest Republican campaign had about 98.

You go back said Bill Clinton in 96 or George H.

W.

Bush forty.

George W.

Bush about ten or fewer at this point so they are really ramped up thoroughly.

And -- the scope of it is really impressive.

The you know rights when Republicans here this sort of thing and they see this huge staffing that the Obama organization has they look at the Republican candidates.

Any and even Romney who has the most advanced operation is nowhere near that level of staffing.

Explain to people how the RNC does provide a infrastructure of staffing.

As the Republican nominee is have eventually chosen.

You bet and you know the first thing I think of -- -- -- that is you know we've got a president that is just in love with campaigning I wish she was.

You know 25% as -- -- being president leading this country as he -- and -- in campaigning but.

Besides.

Tell you that the Republican National Committee is very unique under the law where what were the only organization in America.

That can take the money that we raise and legally combine it can coordinate it.

With the presidential nominee and we're prepared to do that some -- you might be surprised that we actually have more cash and in the bank than the Democratic National Committee.

As for as much of fund raising as the president's doing RNC is actually doing better.

So we're proud of that.

But just remember -- and I caution and people get too caught up in this because Hillary Clinton Barack Obama.

You remember in no way they nearly -- each other's eyes out fighting through the end of the June before a national convention splitting their party nearly in half.

And guess what all of that drama and that tough primary actually help their side and helped Barack Obama.

Anyone pretty easily so the idea that Barack Obama has a 50000 square foot building and a bunch of -- -- and and our candidates are still in a primary race.

The history shows that actually it's an advantage to our party to have this debate I'll -- -- Governor when you were running and you stayed in the race to provided excitement on our side when you get out of the race guess what.

We put everyone asleep and everyone was talking about Hillary Clinton Barack Obama.

For the next four months so there's a value.

To having this serious debate in this country.

Not about the Republican Party -- the Democratic Party.

But by the very idea of America and freedom and what we want in life and whether we want to cradle to -- society.

Or whether we -- in America.

That is based on the concept of individual freedom and liberty and that is a debate worth having well I want to thank you for making that comment because are a lot of people asking me to get out earlier.

Some of the quote she writes that I should have stayed -- even longer.

Four years -- Is it okay.

Rallies that -- ahead governor and you know what people don't realize is that these rallies even though we were neutral in the race -- was the chairman of the state party.

Everyone that came in of those rallies -- so we got -- email addresses we figured out whether -- -- to help us down the road it helped us recruit people so that in the fall we had different faces and headquarters southern.

All that stuff helps the message in the movement.

And that's something that people can get lost they can get lost if if you don't really follow.

This stuff in the weeds that is a great point to make an -- Wright's previous thank you very much for being -- -- always a pleasure.

-- -- coming up we're gonna.

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