This transcript is automatically generated
But -- -- a segment tonight nineteen year old Kate Upton is this year Sports Illustrated swimsuit cover girl which in the modeling world is a big deal.
It's up and literally came out of nowhere.
Last year she was sitting in the stands in Los Angeles Clippers basketball game which he danced to a song and a camera caught.
It was then put on the net millions of people check that out.
Now just that dopey thing led -- -- into a Sports Illustrated cover.
Essentially you posted video of yourself dancing.
And all -- did you see this as a paving in new road.
To becoming a supermodel.
Plus in my opinion you know everyone talks about how the agency the most dad but I don't mean it's that I just think people want -- you know we have.
So people want to see personality is not just.
So we're locking down -- runway axis of -- Yes indeed personality joining us now from Chicago Marian salzman a marketing expert in here in the studio Robin Hayes would former model and author of the book model student.
So this is all -- this is an Internet business story that's what I think this starts exactly all right to this woman.
Does his little dance not extraordinarily.
Special would you say well she's just gonna dance -- -- I mean she's very beautiful she's a beautiful girl.
And the camera gets it and it gets on the Internet and then people look at it and then all of a sudden.
She's a attracts modeling agency -- what's.
Interestingly she put the video on in -- -- without of course yeah -- she's been very savvy.
And I think the most interesting aspect of the story isn't necessary that she did that because let's face it a lot of women out there -- -- miles young girls and they probably are putting their videos on the Internet right I mean -- worked for Justin Bieber it's working other industries.
But what's Anderson is to pick who received that message and who received that message and decide to sign her it was Ivan -- who's that and.
To be had you have modeled guy that I am G a big agency so that so he sees it and then of course he's an ominous discovery would take it.
But then they reported this story ms.
That no longer do you individuals.
Whether they're seeing errors are dancers were models.
Have to go through the traditional way to get -- you don't have to do that and -- -- -- You think -- got lucky enough to get themselves.
On you know you to oversaw open and people.
Is as Robin pointed out a guy -- a modeling agency sees it bidding.
You can go and go fast.
Well it's -- matter how many friends fans and followers do you have and give the right ones and then you really have the innate talent or something unique about you.
Because I think exactly as she said.
There are dozens and dozens and dozens of fabulous people out there doing just the same thing.
Why did this one click -- -- she had it.
The real question is the speed the trajectory in which she found success and fame if you've got the right stuff you can find it very very.
This -- -- -- this almost a year ago that she did -- but with all due respect to this woman.
This isn't anything extraordinary I mean there are a lot of women were pretty she is and who can do the don't -- dances -- -- what so what what is what is different here.
Well and right exactly -- -- -- girl and and -- every -- -- both isn't isn't about her right this is partially about Kate Upton impartially about the fact that the modeling industry has been in the doldrums.
It has not been doing -- while I mean she he had this girl Kate talks about she wants to go back to the air of the super mile or that it's not dad.
Mean -- -- -- maybe she can revive it and I'm the and that everyone wants to go back to that -- I don't every.
Every I -- saved me hooked up this way to 82 -- I don't wanna go back well let's see everyone wants to give -- to bat in the modeling and on and I go back -- A late eighties when it was a big success but my contention is missiles and giving the last word on this.
That the world now is change that individual.
People -- -- talent or good looks or whatever.
If they're Smart like this woman was miss up to.
And they can get themselves on that Internet that worldwide Internet in the context of a very specific thing.
All right this should I I I don't understand this dance -- -- to me this is not ginger Rogers Centre right but you know I'm not the audience.
But if you can do that you can build your own career without these big agencies in without you know talent scouts and all that -- -- -- You can find your way to the right -- got the right agency the right person is gonna buy your services very quickly it's all about speed to market you can become the accelerator for yourself that's the big difference.
Okay yeah because we have a woman that we use once in awhile -- you know the hot for words lady she's I would any agency and this woman is from Russia.
She figured it out and she is a very successful -- -- a very successful business.
You'll find that she figured out goddess often view people liked it and there it is direct -- criticize her experience and we.