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Cashing in on Jeremy Lin's fast rise to fame

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    NBA player's newfound stardom a PR dream

  • Duration 4:37
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-- reaching new heights after basketball's unlikely new star drained a game winning three pointer last night -- -- since well actually in Toronto when they were playing raptors.

With the seconds ticking down to look at that point 30 Jeremy -- nailed it from the top of the key.

Leaving your knicks to their sixth straight win the longest win streak of the season.

Two weeks ago -- was an unknown to almost everybody he was undrafted playing in the NB a.'s.

Reportedly crashing on his brother's couch in New York city's lower east side.

He eliminated off the bench at the knicks lost several key players to injuries and now look at him on the cover of -- New York Post thrill land.

The kid with a degree from Harvard has become a full -- blown basketball phenomena and he has overtaken the city.

Scoring a 129.

Points in his first five starts.

That's more than any player since the NBA merged with the ABA in 1976.

The previous record holder was the basketball legend Jack -- -- you.

Of course president Obama's taking notice he loves -- hoops white house Press Secretary Jay Carney says the president is quote very impressed with -- land.

And call last night's highlights remarkable.

They were that at very least this is a public relations windfall for the knicks and the NBA and of course heard Berlin and PR consultant Frazier -- -- with us here at the table he's president of communications firm emerald partners I keep watching this guy -- In this G which runs the knicks games on television MSG is not only -- -- -- it's also cable television network.

And there to fight with Time Warner Cable so we don't get -- right now because -- one of those stupid fights so you have to go out what I want to watch the end of this game last night.

And -- bar was exploding like we what we won what we've won that the that the football championship again it was incredible.

Right it's a wonderful -- even more I not a long suffering -- fan this thing as you said he's on the end of the bench.

He's five days from getting cut you know the two superstars go down he gets live inserted into the -- And bingo the whole world becomes intoxicated.

Six games he's virtual -- invincible.

And in terms of marketing and PR merchandising.

The appetite is -- virtually insatiable.

He is sitting Shepard on a gold -- Me and it for those of you it who have somehow missed this phenomena answers -- on sports fans have.

-- humility.

Is is noteworthy -- minimum.

He takes no credit gives all credit away talks just about team.

And when asked how does this happened he -- says something to the effect of god is good and I'm thankful for him what a story.

Yeah he's very modest he's very family oriented he's very -- I mean this is right out of Hollywood and you say the brand.

Personal MSG Madison Square Garden stock as you mentioned has gone straight up.

You can't get -- knicks ticket well you can't I went to stub of a little while ago something around the court goes for somewhere between seven and 101000 dollars per -- -- now and they're selling now it's in -- believe it and in terms of his -- brand which by the -- is two weeks old -- The estimates now fourteen million dollars for his branding the leading brand now he makes it around 800000 dollars a year.

The average -- the NBA's five million a year he's looking at a salary easily next year.

Of ten million dollar there's no way for to continue with this level not to say that it.

Won't continue on some level but he needs to capitalize now I guess -- -- absolutely my advice would be two things first of all.

Beware of the marketing and PR consultant says wells the groupies.

Who are converging on your new apartment in Westchester number one and number two as you say.

In terms of the endorsements.

-- of them now because fame is fleeting need to be a superstar over a long period of time is difficult.

I've been able to do it for thirty years the old men's softball league but my advice -- -- would be the Janis Joplin theory of public relations.

Get it while you can.

Well it there at the garden tonight against the Sacramento Kings and I can't miss that though so we'll -- missed the first thirty minutes got to finish The Fox Report.

But my goodness Eli Manning you know what -- humble guy he is doesn't like the spotlight all that much.

This has hit at the perfect time for Eli Manning he -- slide around and -- somebody else is now on the -- -- the M moral of the story Shepperd if I may.

Everybody loves a --

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