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Toy companies go high tech

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    Toy fair 2012: The year of the app

  • Duration 1:32
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Over a thousand different exhibitors are here and they say this is the year of the app lets have some fun.

Here's the -- here's the break here's the bell full throttle here we know.

-- toy makers like Mattel Hasbro Lego -- and others are capitalizing on the app world and adapting to a changing market because more parents are keeping their kids occupied with Smartphones and tablet computers.

We want to make sure that our products reflect the way that our consumers are spending their time and and that means.

Reflecting apps that they like in terms of making products based on the apps and it makes.

-- integrated apps into the things that we do.

A lot of older companies are modernizing themselves trailer for example is letting kids take art projects -- without the mess.

It up or an advocate at -- into the gallery posted to FaceBook or email to a friend them.

I do like it's called -- in uniform so what do and -- -- act where's Waldo is also in the app world.

49.

-- -- ready and I hear right.

Yeah bounds at the bit.

So this is actually example that a brand that's been around for quite awhile that was rejuvenated in a way by the app market.

Over a 100000 different toys are toy -- 2012 and since so many of them are app related a new family friendly tablet is set to come out just in time for back to school.

Called the -- in New York in a point and Fox News.

And Neil I am.

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