Also in this playlist...
This transcript is automatically generated
Thanks PR consultant -- site Telus would this now he's president of communications firm emerald partners.
And coauthor of -- recently published book called rethinking reputations.
Help PR trumps marketing and advertising.
In the new world and if PR -- marketing and advertising carnival is having a bad week carnival is.
The bad news keeps on coming for carnival meaner than the crisis management strategy -- is pretty -- -- they've been passive.
They've been defensive and they've been whistling past the graveyard in you know were up what they did and in the Mexican cases they issued a terse statement.
They said we are apologizing will give a little will give money restitution.
To the money that you lost and that's the end of it's the same thing -- given -- concordia.
Classic crisis management says you confront.
And control you confront you acknowledge the situation.
And you control the agenda they haven't done that so they may be vulnerable so you get up and you tell future cruisers.
We get it we fixed it we've stopped it comes sale exactly the first thing you do is you express humanity.
That these these four people lost their lives because of this thing's not going away you know there's seven people who died last week they've got another seven that they that they haven't found.
The one now irony in this is that Mickey Ericsson is the CEO of carnival who's a very visible guy in Miami owns he he's you know.
He's been invisible and went to the Knick game.
And that was it.
And so he they've they've tried to keep him invisible you can't remain invisible they may be if you -- -- cruising for -- bruises that their stocks weighed down as the stock has gone down 15%.
Since the disaster down 30%.
From the high of Tony eleven.
And the congress.
Is ready to -- All you need is a CEOs to be called before congress and put your hand up -- what you put your hand up they ask you anything you this is why the more aggressive approach aggressive you know they've been they've they've been purposely pass it.
Keep them out of it you know will will will get by this thing.
The more aggressive approach where you come out you say look we're concerned.
We're gonna look at our safety.
Precautions we're gonna look at our screening.
So this kind of captain doesn't get hired again.
We take it seriously.
And you put a face on the crisis they haven't phrases like tell good -- you thank you were getting me.
Filter by section