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Inside Obama's 2012 re-election campaign

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    National press secretary weighs in on fundraising strategy

  • Duration 4:57
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This is Randy left front page report today that says that President Obama is topping previous president's in his fundraising efforts.

According to USA today mr.

Obama has attended a 191.

Fund raisers for himself.

And for other Democrats that number beats president George W Bush's record.

Mr.

Obama is already surpassing the 173.

Fund -- that President Bush headlined during his entire.

First term so I am very pleased that to be joined now by -- the ball who was the national Press Secretary to the president.

For his 2012 reelection campaign -- good to have you here and that's to -- with the -- -- investors on the cover -- USA today act today.

You know obviously they're a lot talked about in terms of how much time the president Hispanic and one out of every three days he he's on the -- -- a fund -- -- that.

You know there's no doubt that the president is focused on the job the American people elected him to do which is creating jobs now and restoring economic security for the middle class but.

We have to recognize it when it changed political and fundraising landscape after the Citizens United decision -- special interest can give unlimited contributions.

To the other side oil companies giving 200 million dollars.

In -- -- elect a Republican to the White House and so we have to fight back against that and that involves a series of fundraising events but it also involves contributions from average Americans across the country the average contribution our campaign is 55 dollars.

I guess the question and it raises how's it going because there was a lot of talk about a billion dollar campaign.

And -- you know according to some of the numbers your burn rate is very high.

About 75 million dollars cash on hand according to the numbers that I have which is a little bit lower than where the Bush Administration was at a similar point when they were going after reelection -- And it worried that your bringing in Bill Clinton also -- to help out fund -- it is the fund raising effort in trouble.

Well that talk about a billion dollars was from the other side to discourage or small dollar donors but they didn't succeed and -- down now and then there's a day that didn't succeed in that effort because we had.

We've had one point three million contributors the campaign by the end of 2011.

We reached -- million donor mark twice as quickly as we did the last time.

But we're encouraging our supporters to invest now because we -- growing the biggest grassroots campaign in history across the country.

The Republicans are betting they can win this thing on the -- were betting that the decisive -- will be our supporters talking to their networks instead it's on the ground.

It in terms of you know who will be brought -- and to sort of help with that effort there there was a story earlier this week that that former President Clinton.

Was felt that he can be helpful with Wall Street.

Are there concerns that some of those you know.

Bridges have been burned twit with a discussion of fat cats and you know all of that that has gone under the bridge concerns about raising money -- this time around will.

-- business leaders across industries who believe that taking steps to prevent another financial crisis was -- -- the right thing to do and and they're supporting the president.

That he's not going to walk away from his commitment to Wall Street reform the Republican candidates who have been out there trying to raise money out the fact that they while Wall Street to right its own rules again.

You feel like they're dominating you know -- that in that struggle to get that money which is always huge in any campaign.

Pat has a president -- -- that -- to the Republicans this time around to set.

Well I don't think so I think our focus is on growing our donor base as large as possible so 98% of the contributions -- campaign -- -- amounts.

Of 250 dollars or less.

Only 10% of -- around his contributions to his campaign have come in amounts of 200.

I'll answer it's giving up for lately that they they wanna see sort of a more broad spread.

Grassroots.

-- -- at fundraising.

-- his folks -- there there's a new movie things -- -- seventeen minutes.

Made -- Davis Guggenheim who of course did inconvenient truth and also waiting for Superman out at a lot of acclaim in education circles.

That you guys are gonna run out -- trailer from now we'll just take a quick look at bats against look at.

The entire national security apparatus it's never.

And now we had to make a decision.

Or not.

-- would start -- don't know me he's all alone.

This is -- decision and nobody.

This student there.

It's dramatic.

The -- at least they had that little piece of it that we've seen so -- what are your hopes for who -- -- what do you hope to reach and how will it be -- can put out there.

Well that's what the films about it's about the tough calls of the president's made over the past three years.

In the face of historic challenges it's about the journey that the nation has been on together -- -- 750000.

Jobs a month when he took office.

We've now created more than three point seven million private sector job so this will be screened.

And events across the country next week hosted by our supporters but we're certainly hoping to reach people across the country with this -- And thank you very much good luck to you.

And a campaign -- all the campaigns out there we appreciate -- coming into that desperate Miami on banks.

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