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Are GOP candidates falling behind on social media?

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  • Description

    James Andrews discusses the GOP candidates' other race for social media followers

  • Duration 5:59
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This transcript is automatically generated

Welcome back everybody so there's a really cool article on foxnews.com.

It's called RG OP candidates falling behind on social media.

James Andrews was quoted throughout that he is the owner -- partner of social people and he's joining us.

Right now from the hot planet that right.

It's not going to be -- -- yeah.

Very nice very nice I like through it very quick.

What's social people respond.

Well -- an agency that helps big brands figure out -- navigate social media through communications through socially analytics and we help tell stories.

Aside got to ask you mean that this is the question on you know at the top of the foxnews.com.

-- are GOP candidates.

Falling behind on social media are they.

We you know I think if you look at not -- number of followers.

But just the tone now -- he.

The digital curiosity or lack thereof.

And just their overall posture and social media that's a little bit behind.

As a kind of it you sort of get me the impression that it's you know they have cool -- -- -- any Democrat.

Democrats and -- to license it to say over there and a stodgy you know kind of square Republicans not getting it and I mean it -- -- -- what's going on here.

TJ I think would have a problem with us we'll discuss and some.

-- -- with hip person stodgy I think it's it's understanding that.

You know the heartbeat of this country and -- a huge opportunity to take advantage of of a conversation with existing every day through the media it's not just social media it's news.

And it's not not just young kids that are running around having conversations there are lots of older Americans there.

-- sharing things and so what's happening is reducing the GOP party miss that opportunity how this more this -- time.

How does the Obama administration how have they succeeded in using social media give -- a couple examples of that ways that -- -- it's -- Sure.

Well I think it's first and foremost that do you use in the transition of whitehouse dot gov.

Into any.

-- of a static web site and more of a conversational piece.

It's very engaging.

The fact that -- offers not an opportunity actually.

Communicate in a two way dialogue that's what social media is not one way dialogue.

It's it's an engagement conversations I think just in general he's in his ascension to office.

And then they did he transformation of whitehouse dot gov shows that Obama and the and the team understand.

What makes social media -- the second piece I would say it's just.

Digital curiosity Obama recently.

Became a part of this program which is pretty popular right now -- -- -- -- photo sharing.

IPhone primarily app which allows you to share.

Honest moments in the -- and it's extremely popular photos -- being shared all the time now.

It's just the cultural Q -- using -- degree and the kind of fed to the marketplace he gets it.

-- pretty its first full screen and we created here.

Our our crafty people on the social media's role in politics so we're talking about online adults 21% of online adults.

Use social networking sites in the months leading up to the November 2010 elections so.

You know we're leading up to the 2012 elections you expect that -- didn't jump.

A most definitely I mean yeah it in my world that's definitely you know there's been huge huge growth since the last election.

You know a year two years you know so much has happened in the world social media so what's happened around the world in the use of activism and engagement.

With tools like Twitter and FaceBook Kenya so I think we're dealing with an entire -- new generation.

That depends on socially and hold the way.

I'm -- non tech savvy and it -- me forever to finally -- Twitter and now that is the crazy person twittering all the time but was hit.

Let's -- -- -- who has most Twitter followers -- on the -- presidential folks.

At the top Eric I guess not surprising Barack Obama -- mean wow look at that thirteen million.

Verses sneaking rich -- -- and then I mean it just kind of Peters off from there.

Yeah it's actually more -- and not just the number of followers but again.

Their approach of engagement just having followers is is is is wonderful -- the great metric but the metric that we look at is you know in the social media space is.

How are the candidates using the tool to engage on the checking Hamas -- thing.

I have a Twitter account or they really.

Looking continue to build in L awareness to build.

A relationship with the people and that's what social news about not pumping out press releases -- messages.

It's about building relationships -- -- much.

I'm -- level so I would.

I would imagine I know the answer this question since you are -- -- a company called social people.

How much do you think the 2012 election is going to be affected by.

The use of social media by the candidates and and and by people online.

Yeah I mean despite -- in my company -- actually believe just in general that that that it's critical that.

What it either candidate really understands that.

This is an opportunity to connect with their base and connecting grow their base and to grow and expand.

In a way that we've never seen it's it's it is media -- media on your own terms right if if not waiting on traditional media of creating your own message when -- platform.

For the for the kid that really understands how to engage people to get an active how to get them excited had to move but off.

-- will be the one that wins.

Okay on that note James -- -- can people find you on Twitter.

Absolutely I'm -- key influence her on Twitter.

I blog of fast company and Huffington Post.

In the mostly James Andrews on TV which is sort of where -- -- calf.

So -- thank you for that and -- we appreciate you joining us today have a nice nice is it warm down there -- Atlanta -- If -- unseasonably warm yes thank you.

You know Iraq yeah -- yeah.

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