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Nike unveils new high-tech gear

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    Company looks to expand brand with Olympics

  • Duration 2:20
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Nike unveiled its next generation gear with typical fanfare.

Big name athletes sported new looks including a man who knows a little something about winning gold medalist track and field star Carl Lewis and Nike says the new issues and apparel -- the lightest it's ever made and are still durable enough for world class and amateur athletes.

When you talk about the Weekend Warriors vs the highest.

Athletes in the land so to speak I think everybody is always looking for a little bit of an edge.

What is important to them will also be important to you and that's high performance comfort and -- ability.

Analysts say -- -- technology used in the -- issues may have commercial appeal beyond footwear.

And Nike officials are banking -- these innovations will expand the brand.

-- he's always built on the -- platform that's where we started this -- header heritage is based and it's certainly represents the biggest portion of our business today.

With that said we believe apparel may be our biggest growth opportunity.

Nike sales got a big boost from the 2008 Beijing Olympics and exposure technology released for those games.

-- says the company is looking for a repeat performance.

As these new shoes and apparel hit store shelves just in time for this summer's London games -- using the Olympics to promote their brand new technology but they're also trying to keep athletes of all abilities happy and -- Course wearing the brand in the Suze as -- -- get better and better beer in every -- seem to say I'm I'm not gonna success is a man and then.

You know they come out some narcissus is even better more supportive of me not do a lot of cutting lot of movement and I attempt pretty hard on -- shoes and and for me to find shoes in and year out that just you know hold homeless -- and and and you know don't -- partisan is tremendous.

When your -- you joke about she's making you run faster jump higher any truth to that but these new ones they make you feel like when you know when there.

A pound lighter than than the rest the hyper -- shoes will feature new technology to measure jumping and how hard you play.

They'll synch with mobile devices and the recently released fuel ban which is more on the wrist -- tracks everyday activity.

The big question for Nike and investors.

Is whether this new technology fuels further growth for a company that's been posting record sales.

And boost a stock debts run up to record highs.

In New York Robert Gray Fox Business.

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