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First though a crackdown in the modeling industry.
Lawmakers in Israel have now banned.
Underweight models from cat walks and commercial ads.
And they're forcing advertisers to reveal when they adjust photos to make models look better.
-- -- now public relations consultant -- site -- he's the president emerald partners and the author of the book rethinking reputation.
-- PR -- marketing and advertising in the new media world.
No more skinny now I get it the idea would be to send a message but really you're gonna -- I mean no Israel I -- no humans do.
It's a monumental a bad idea and any time the government sticks it's nose under the -- of free enterprise is a mistake.
In this case it was a tragic incident of the next model in Israel.
Who died weighing 66 pounds so there was a -- -- pass this law.
The law itself.
And it affects 300 models in Israel just the place just because something is offensive or even abusive in this case is no reason to regulate.
I am personally offended by Bill Maher and Nancy Grace.
And Randy for that matter we're all offended by rain but there is nothing out into the woman -- it -- but it hit.
But there is nothing to say that they should be barred its bad legislation.
And it's a slippery slope and a bad idea.
From everything we've been able to read and from our folks who live over in Israel and work for the company.
This is one of those laws it's an -- very quickly during an intensely political season and a lot of tensions where public opinion polls suddenly show.
Everybody wants you to do something about this and then they pass a law which you suggest emulator regret.
-- and -- -- still be in what you need to do -- mean what what what's the proper public relations response in this case it's like they're doing in the US what they're doing the UK what they're doing in Italy.
And that is self policing.
The United States the association a fashion designers has.
Adopted new guidelines that say you can't be.
Under sixteen to be on the catwalk they've got -- guidelines talking about health requirements.
That's the way you keep Big Brother of the nanny state out of your business.
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