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The fox car report -- Gary gasoline are you tired enough of high gas prices yet I'm sure you are -- -- you work.
For oil company or something like that what they were going to be looking at a couple of ways you can eliminate is very volatile expense from her life.
Completely or at least mostly little later in the show going to be looking at a very stylish way to generate your electricity but first we're gonna get -- -- to our.
Studio in California -- we're talking to fill -- the CEO of America's newest carmaker caught up coda.
Automotive Phil thanks for joining us today.
-- Gary thank you very much for the invitation is my pleasure to be here with you.
-- you guys started an all new car company couple years ago but production began last week.
First deliveries at -- -- all electric car tells about coda automotive a lot of people haven't heard you yet but you're out there and dealerships now.
We are we just started delivering.
Earlier this week as are you saw when you're on Californians are vehicles -- -- -- for a line.
In the final assembly operation -- in -- California.
Article go to -- about a three year old company.
We are headquartered in Los Angeles and we have vehicle operations and China and final assembly him.
-- California we also are manufactured batteries were in three lines of business we sell -- of branded vehicles.
We -- energy storage systems and that we so easy propulsion systems or other auto manufacturers.
Went to our our -- Revenue stream kicks off with a -- with the launch of our -- of so damn what show you saw coming off the long -- earlier this week.
Very innovative assisting him come up with here -- what -- called a virtual car company -- you've got -- -- -- from all over the world.
Tell us again -- and you've got the car coming from China.
Is similar in California be you'll -- use the electric motor that's manufactured here in the United States in that Colorado has it.
That's right our our electric motor and and -- come from Colorado.
We actually have about 35% of the content of our vehicle -- is -- us all over high voltage electronics.
Come from suppliers such as -- and Delphi.
We have a very high proportion of US content in our car.
-- I know you've been working in the automotive industry for quite some time we've been hearing you for years now about Chinese manufacturers trying to come -- the United States all the major American manufacturing Europeans are building cars in China.
But no one's figured out how to build cars there and bring him here in the United States -- they haven't tried yet how does that small startup company like you.
Will draw the regulatory.
Hurdles that that must come way.
-- would actually have worked in China for the last sixteen years I would start -- General Motors operations in China.
Well I can tell you is that all global auto makers are in China manufacturing vehicles for the China market.
Other quality vehicles -- -- global manufacturer might building China is as good or better.
Then equality vehicles built in their home markets.
Equality is it is really very very good you can tell because you pick up your iPhone is also manufactured in China.
Lots of people manufacturer in China the reason you don't see many Chinese built cars in the US is because demand is so high in China there is.
Didn't really not enough capacity to produce in China and export.
That's that's -- fast industry there has grown when I started in 1996.
600000 vehicles this year will be over twenty million vehicles so they're really has not been a huge.
The need for any manufacturers.
To export from China.
Now unlike a couple of the other electric start -- of late -- actually managed to pull this off completely with private funding up to this point.
You are going up against the big players out -- got the -- of course.
-- coming out with the focus electric a couple of years ago I know when you launched the plan was to get a car -- -- -- the -- the 2010.
Things get delayed a little bit had you been there then you would be the first electric car on the road now lot of competition.
From the big guys how does a small company like you compete against them in the marketplace.
-- -- 100% AV company.
We manufacture pure electric vehicles and that's all we manufacture.
We don't sell money saying that hasn't -- engine -- it.
All the other guys that you're talking about.
They they sell two million to four million vehicles a year that burning gas we -- zero gets they have a vested interest.
And having people -- gifts.
We have a vested interest and letting people move from from.
Location a to point B.
While burning no gifts for us this is all we do it's not it's not -- little.
Hard to -- few thousand vehicles out of out of several million.
Now your car currently has the longest range of any electric vehicle eighty miles per charge that -- the EPA -- price goes longer -- that under certain circumstances.
-- doesn't -- like a lot to.
Conventional car owner.
Of an electric world that seems to be quite a bit certainly more than the leaf -- even the Ford Focus electric coming out or.
Your buyers happy with that sort of range is this where we're -- or is there -- driving force to get that up to 150 miles of charge 200 miles charge before this thing really goes mass market.
-- -- there's two different factors when you talk about range.
The what most people who will drive in our vehicle is Auburn twenty miles.
We we advertise 225.
You can drive over 125 miles if you drive very carefully the EPA what they do is they.
They use the same tests that they use to measure fuel economy forum for.
Petroleum burning vehicles.
You run through a city cycle you went through -- -- highway cycle fourteen v.s they do the same things and then they tell us how far can you drive before the battery runs out.
But then they multiply it by a reduction factor that's -- the reduction effectively uses roughly 30%.
So the car that we see who would -- -- -- 31 could kilowatt hour battery.
Gets up to a 125 miles when you take the EPA reduction factor after running through their test.
The EPA rating is 88 miles so virtually everyone who buys a -- will be able to drive over a hundred miles an almost every circumstance.
And the hundred miles really news is indeed the the range -- customers -- lose their anxiety.
Our dealers are ecstatic about the fact that -- will deliver.
Up to a 120 from -- range over a reliable water mile range the one thing that we've done.
And we've done extremely well is we've combined our war our class leading battery management system with an active thermal management system.
That provides deep kinda boring so in a code you don't really have to worry if it's near freezing temperatures where the you can get the -- as advertised or not.
Even in freezing temperatures we will deliver that 88 mile EPA range that's that's really -- what.
What makes Dakota stand out amongst others played -- I early sell in the car in California where do you plan on expanding to other states.
We will have a slow roll out to go through it throughout the country through this year we start in California.
And we will move for.
Through through -- other states and up to East Coast.
By the end of this year we will be pretty much nationwide are markets world will be city markets.
That's really were to vast majority of all of all we'd be sold will be and -- follow others as well along this strategy.
You haven't set any sales projections yet but given your current business model cars could you build a year what sort of supply can put out.
Well we've got the production capacity.
To build 20000 vehicles that's not our target that's what that's what -- capacity is.
At the factories that we have -- silk -- for battery and for vehicle.
Our focus really is not to become a born leader our focus is -- to be old.
-- very good TVs -- -- -- to customers and ensure that those customers are satisfied.
Our rule out this year will be slow I'm not talking about -- numbers because I don't want organization -- and on -- and we do we believe that demand for leave these far outstrips supply.
Last year you know very well that Nissan was capacity constrained.
And even General Motors cancels had some launch problems with their -- which is a serial hybrid vs -- -- The demand for -- -- -- will probably exceeds 50060000.
Supply really isn't going to get there we don't think so that's why we're not really too concerned about volume what we're concerned about is.
-- -- built in -- good distribution network being in the right place with the right partners -- and making sure that we.
Can get our vehicles delivered.
To the customer satisfaction.
I film hurts us CEO of coda automotive thanks for -- thing graduation forget that company off the ground we are looking forward to driving one of these.
You -- or California when you get when you're New York City.
Thank you very much here -- been a pleasure being with you today.
I -- of course electricity isn't free meals are gonna generate it somehow.
-- take a look at this this is possible way could be seeing -- and some driveways in the future this is the new solar sail solar powered.
Parking space I guess we'll call it from pavilion design pavilion publisher of the full name of the company joining us now is the CEO two billion Colin -- And Robert -- the vice president of the company who have come up with this very they're beautiful design freeze solar powered.
Carport I guess we'll call it.
We call an electric vehicle charging station for right now.
Yeah we've built our first one and Austin.
Actually flew -- bill which is right outside of Austin.
And it is being used to charge electric vehicles.
You know in theory this structure can power up to electric vehicles if they've left their homes fully charged in commuted to work.
And now you want to topple off those vehicles for the drive home sitting under that solar electric.
Structure those two cars will be powered up by the end of the day.
-- lighter look to them than the bulky.
Sort of solar panels we see what's what's different about your design than the more traditional solar panels out there all we've done is we've taken flexible photovoltaic cells and we've limited them into flexible materials in this case it's a stainless steel membrane.
And what we've done with that is we actually tension it in a frame and we -- in that frame towards the south obviously because it's solar.
And so we do it that is we can actually maximize the amount of power produced.
With the sun throughout the day -- it being at this flexible membrane.
And because of that.
Because it's flexible it's light -- it's thin and it becomes more portable in this case it's a permanent installation.
And our products are permanent but they're easier to transport.
There easier to install and they're you know they're easier to put up and they're more lightweight the foundations are less.
Than a traditional structure and what factors as the ability to do.
Because we have vertically integrated the entire process besides -- cell manufacturing.
Is is we can actually.
Harness and the most amount of electricity.
Obviously as I said.
But we can we can also work with the aesthetics of it.
And we can bend and shape this thing the way that we want it.
So we can provide aesthetic beauty and that is really where you know.
Where pavilion comes in and our competitors or not even exactly competitors but the the rest of the market won't come -- Is where you have the aesthetic requirements.
That demand something interest thing and architectural piece of sculpture fuel.
But it's also producing electricity from -- do you think that.
Is going to be to the acceptance of this sort of thing because the current system -- see out there are Qaeda I sores and I'm sure.
A lot of people are resistant to put them in just because of that you think this sort of thing will get us to the next level where people actually want to have these things up for -- -- -- buildings or homes.
It's not an easy sell -- -- -- the market with.
The structure that cost more than competitors.
It's it's very hard and but we have to make the case that we're at the intersection of technology and art and design and solar it's something that's unique that no one's ever seen before.
We're getting a lot of press coverage because of this of course we'd like to see that transfer into our borders -- soon as possible.
And where confident that that'll happen it takes a visionary our first customer was a visionary.
Who saw this zone as an architectural.
-- work -- -- To call attention to a new alternative energy.
And and really calling attention to it as the key you know when you talk about the electric vehicle market and there's the potential demand for 50000 vehicles a year.
You need -- infrastructure absolutely can start with step one is the vehicle you know I don't know that it's kind of it's a Carter the horse type thing.
But we need this infrastructure.
And this infrastructure is growing I think they're installing fifteen more chargers and New York City they're putting.
A 150 in San Antonio on a hundred more and Austin I mean it's the infrastructure is growing.
But what isn't there we feel is this promotion.
And in there isn't this image of the electric vehicle.
When I might think of the electric vehicle with the exception of you know now actually -- is really brings something interest thing with the exception of a code or counselor -- Is the aesthetic beauty.
-- I think electric vehicles -- you think it is kind of cheap rental looking -- -- things and we don't want that you know we want the industry to grow.
And we -- -- promote the industry in a way where there's high design high society and yet it's gonna be a little bit more expensive right now.
But what that is you price on it all our prices about.
Fifty to 80000 per unit which means 25 to forty per car because -- two -- space.
That depends an order quantity engineering requirements.
It's fully engineered -- in the wind and snow and shade structures so.
It's it's basically a plug and play it module it's really easy to install so that that's -- -- all tied into the manufacturing price is is how to beat Nixon -- -- bodies here.
But it's -- approximately.
Fifty 80000 per unit.
Expensive but I think some of the people who buy electric cars probably Wear watches that caused even more than it's.
Only how to behave exactly -- -- pavilion there -- other vice president thanks for joining us today that's it for fox car report this week.
And over to fox carport dot com for the latest Automotive News.
And reviews the we'll see next.
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