Facial recognition coming to an advertisement near you?
Privacy advocates cry foul
- Duration 2:46
- Date Mar 27, 2012
Privacy advocates cry foul
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This transcript is automatically generated
Advertisers are raising some new concerns that these new high tech billboards -- -- show them this year they're called digital.
Ad displays and -- you -- -- called facial recognition technology allowing companies to Taylor rats to folks at malls.
And other public places the same thing in fact that -- forced me uses to track.
Specific individuals how does this all work -- Housley has -- -- live in Los Angeles -- today hi Adam.
Hi Jerry Yang a the first thing you see when you meet somebody of course is -- face it what's distinguishes all of us I mean -- color of his skin in the distance between your eyes the size of -- years or change your gender.
All that could be determined in fact.
We first saw this back about ten years ago -- a movie called minority report with Tom Cruise will now is actually a reality.
And a number of companies are using this ideas -- tried it out Kraft Foods the Venetian Hotel Las Vegas try to for a short time.
Just a handful locate and they're using -- so far but they are using it -- all the possibilities are endless and in many cases exciting.
There's some people who really worry this is another way to get information from people without their knowledge and companies need to be really careful because.
Info about you can be misuse.
I think it's really reaching people of the point of purchase and or a point of -- where today they may be pretty boring.
I'm so in their retail setting if you have -- interactive digital sign.
That's hopefully giving them the right product information and helping answer some questions much like people do online today.
Intel's one of the companies that is using this they say that you -- what's keeping things anonymous it was not getting your specific name in that kind of information but does help.
These companies -- some businesses are touting the possibilities the scene tap technology for examples and app.
They use a special technology to give demographics of a bar or restaurant down the streets.
And these are already being used and Austin bars as well as in Chicago.
It caters to drink and food specials they -- -- owners say they can measure the popularity of the DJ for example and the demographics of who that DJ brings in.
More than 8000 people already downloaded this -- What's really cool that this information for the operators.
Now they have a way to measure the effectiveness of their marketing an average.
You can see how that -- you can see you know of the specials are working for you or in the trivia -- is really pulling in the democratic that you line.
So ice is now agent Daniel agenda he wanted it to -- story you and John are out there shopping that you guys do after -- stand up.
-- Gupta shows pops up some shoes -- -- -- pops of some popcorn right.
I like that -- and that's all I needed some more add.
That's telling me to buy some issues I mean that's the last thing I know out of we all have probably -- -- we -- expect that's spoken like it's your professional.
-- figure -- and fascinating story thank you for that what Jenna has.