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Power Play: Twitter and Politics

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    David Drucker and David Almacy discuss the role of twitter and social media in politics.

  • Duration 8:01
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-- shot -- can be hacked is my blender gonna attack me next.

Hash tag the toaster is very loyal and that's Internet was the tweet.

That launch a thousand.

A thousand jokes about.

Former New York congressman Anthony Weiner on the night of may 28 2011.

When he put -- a -- -- tweet.

About -- -- that he put up about his underpants earlier in the evening 21 user.

So this is power play and the question of course is.

How do you not do that how do you use Twitter -- a good way that does not involve your briefs.

Out there on you Internet and somebody who will help us do that is David almost see he's a senior vice president for element that is -- big deal PR firm.

And he's former White House Internet and for former president George W.

Bush and David Drucker is here even skills to supervise doesn't make sure we do not take this thing off the rails pulled the public stress all yeah.

That's all he's doing and David I of course would invite you join -- with any questions that you have.

For -- -- see here as we go forward so let's look first David I want you have.

Quit.

Our massive power play family here with some good information.

So let's look first Sasha that Democrats and Republicans who maintain Twitter accounts in the senate 44 Democrats.

43 Republicans is according to a report that you guys that element of put together over the house -- a 150 Democrats 217.

Republicans.

Why.

David do -- Republicans we more than Democrats.

-- a great question first -- Chris thank you for having me today so the reason why we took on the study in the first place was because.

We often get asked the question the social media really matter you know a lot of people are using different tools what is really making a difference and 2011 was obviously a huge year for Twitter you know we saw with the -- -- town hall the Arab Spring.

As you aforementioned the -- usually handle this exactly so there -- a lot of questions about.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- He then -- online and so now we have a large or small the folks on the right side of the Ohio who were using Twitter and they were using it more effectively this on several system.

When we look we will look at that guy -- David I -- Republicans were slow to embrace -- Internet they did not at the beginning.

Get on board in a big way certainly -- with Obama in 2008 for fun and really with.

Howard Dean in 2004.

How the Internet could be harnessed for what -- is Republicans missed the boat in a big way I'm sure you were working hard to get President Bush caught up but this.

He's a switch to see the Republican here social media -- 2008 was really a watershed moment for for politicians understand how important the Internet social media could be.

As of today the senator Roy Blunt I wrote about this earlier in the week.

Has appointed himself as the Republican conference vice chairman of the senate -- has the schooler for his senate colleagues in new media here -- new media.

Is a new media advisor and she's been working with all the senate Republican offices -- -- to -- -- immediate help a lot of these.

-- sort of old guard -- -- senators on both sides of the aisle in these guys is to get up to two to learn how to effectively used.

New media whether it's Twitter or FaceBook and and as he told -- our interview.

He wants.

His members to speak to constituents.

And in -- sense -- us the way we were is constituents speak to them.

In and he feels that will help them make their case.

He said I just did my first Twitter town hall the other day -- never done one before and he's been setting these things -- for Republican senators and ultimately if.

I think once the folks in you showed to be able to tweet him for a and -- of staff David one -- -- -- you don't -- data don't -- when things don't wanna do is being -- and I'm sure one of the things.

That one is telling his fellow senators is don't -- -- goof ball yeah you scored in your study didn't trust yes who was who who experienced the trust of Twitter and here's that list.

John McCain.

House majority leader Eric Cantor senator Bernie Sanders from Vermont.

Senator Al Franken -- -- as an independent Al Franken Democrat from Minnesota.

And congressman Jason Jason check this -- -- you tell you he's a friend of this show you know him.

So how you developed.

Sure a lot of it had to do some the best practices that have.

Happening on Twitter in general so we mutually contents is it -- -- isn't talked about is it shared and if it is and -- that is an indication that your information is -- trusted and so we didn't reevaluated all the different speeds of around there.

And determine what was resonating out there with their followers and and the public in general and she pushed back a little bit on -- -- well -- I knew it about Republicans missing the boat because you know the tools have been out there for a long time and there have been Republicans have used very effectively for example.

-- and develop web sites for the House of Representatives.

Number of our clients and Mike -- was one of the first to actually you know broadcast from his office of course is a radio background -- you would do podcasts.

From his office before there was any sort of -- -- -- where there was.

Power play before there was exactly exactly and sent -- photos -- there were several people were using the Internet very effectively but the -- would -- -- so quickly just the past year two years that it's almost impossible like comparing the model T to the modern Ford -- And -- Ford -- is pretty sweet.

Gentlemen let's quickly just go through give me your top.

Let's give me your top tips we'll start out with you David.

Politicians who want to -- Don't do anything that's so newsworthy.

Right don't -- -- -- -- an -- sport on television yes exactly you wanna stay on that side of the digital divide and and I might point out that.

Although he has never done this senator John -- does all of his own tweeting clearly back in force -- -- with constituents to challenge him.

It drives his staff walkers but he has so far I don't think really cause them any heartburn.

But I find it interesting because.

It's hard to find members who do their own tweeting to that degree and in the wake of the Weiner scandal I I talk to Republican press secretary -- capital told me.

My boss doesn't have access to his Twitter account and he never will yeah.

What's your top day today -- -- Test yes -- -- -- his number one to be authentic to be in real times you know we got -- some of the statistics that we saw you know tweeters between regularly.

Include a links include hash tags include links to video audio.

Gotta go we've got to go got to go our guys -- fifty you politicians is lay off the sauce if you were on the Internet do not drink -- tweak you get yourself into big trouble gentlemen thank you very much.

For being with things -- I'm David and David and now -- by the way I'm not does not -- -- you Internet you will like it I guarantee and now as we like to do every day going to leave you.

The word from our friend Charles I think right now it's clear who the nominees going to be.

And the question is I think people have to think a -- of their.

The future or their legacy and I think -- resisting now at a time when the race has been really rough on the brand -- Republican brand.

And diminished in and hurt our chances I speak as a Republican.

In September and I thought the guys who were too wanted to win the presidency notes about.

5050 and it shouldn't be given the economy I think after all that it's obvious it's over who should deal.

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