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-- political ads from both Democrats -- Republicans are flooding the Airways as we inch closer to November all on an attempt to win over your votes.
And our very -- Frank Luntz has been testing the TV spots when -- focus groups all around the country and tonight he's here to share with us one of the highest tested.
Political ads he -- ever see.
Here to explain which heads are resonating with the voters.
-- none other than the man himself the one and only missed -- -- -- -- you.
-- I'm -- -- we went to Wisconsin.
To Milwaukee Wisconsin which is ground zero for politics.
In the governor's recall coming up in two months in the presidential race coming up in November and even in -- hot.
Senate race so we took a group of swing voters.
-- them about fifteen different ads and the one that you're bound to show man it blew off the charts read a couple women in the group who were almost in tears and anger.
For what this administration has allowed to happen in terms of how a guy isn't behaves is this tax day or is -- the other ad Obama is favored him as a taxpayer right.
This is tax day and I cried you know a lot of people in the -- controller sad and we'll show people their reaction.
Credits -- Tax gain time to pay.
As you write your check to the government ask yourself one simple question.
Just how exactly is president Obama's spending your tax dollars.
Billions and handouts to green energy can.
Companies like saloon -- Went bankrupt send jobs overseas.
And little -- from the beginning.
We learn the federal agencies spend nearly -- million dollars on a lavish Las Vegas conference.
So it's complete with clowns and mind readers and to place and building.
In an ironic twist while the agency was partying in Vegas the head of the agency couldn't make -- Meetings at Solyndra and different sort of Campbell yeah.
That wasn't enough the agency's employees also flew to Hawaii for an entire room.
So they can -- ten hour long ribbon cutting ceremony.
All on the taxpayer's time and deliberate government look pretty the government has occurred the government.
-- No it's fascinating to me this is one of the rare times you see a man and where both Republicans and Democrats are almost identical.
And I wanna go beyond just those lines you saw on the screen -- -- off the charts.
The people that we talked to -- people who are middle class often working class and really struggling -- to make ends meet.
At the end of the week and -- -- have a conversation with them after they see the acts and what was so frustrating -- that these people in Washington are behaving in their words to -- -- like pigs.
When we're trying desperately to pay our bills and to do the right thing we were car we have so little money the end of the week and this is how they behave.
-- -- the agitation Israel you know what's fascinating as the president tries to play class warfare.
Here is real or is that.
-- at five trillion in debt.
Sixteen trillion total -- that five -- trillion in new Obama debt.
Interesting all right let's let's roll to another -- this is an RNC and about Obama and his favorite.
The amendment of the constitution of of this are pretty clever -- On the advice of my counsel I invoked the privilege reported to me by the Fifth Amendment of the constitution.
Of the United States.
And I respectfully decline to answer any questions.
I respectfully declined.
Can't can't -- -- my constitutional right federal prosecutor Patrick.
Cunningham is going to plead the fifth what is your title -- TSA.
chairman on the advice of counsel I respectfully decline to answer based upon my Fifth Amendment constitutional privilege.
You know -- say not as high numbers as the last bad but again very close reaction between Democrats or Republicans.
But there's a fundamental problem with that -- which is it doesn't set the context at the beginning.
-- -- you plead the fifth because you don't want to quote incriminate yourself on quote.
That -- doesn't explain that that's why they're pleading -- bet they don't want to acknowledge that they're responsible.
-- -- -- taken that five seconds to put it in context.
That would have been a much more powerful -- which makes a greater points so many of these ads that you see on TV aren't affected they don't achieve the the goal.
Because they're confusing or because it too complicated or because frankly it got too many bells and whistles dad could have been better.
I didn't think that was that confusing I'm gonna -- -- -- -- in just a second I think is probably the best that I've seen but first before you tell -- let's -- man but President Obama remember he inherited tolerating gallon gas.
It's now four dollars and some states as high as five dollars which -- paid.
And so the Obama campaign or by should say Obama for America ran this sent.
I guess it's 32 record.
Thick oil and other -- millions ads falsely attacking president.
Why yeah Obama wants to take away for a billion dollar tax -- yeah click here to.
-- Democrats -- -- didn't resonate as well either.
But it's a very short add memory or record as saying that even though we talk about jobs jobs jobs the unemployment rate -- eight point 2%.
I believe that in the fall people going to decide based on the cost of life.
Even more than the unemployment figures that -- how much you pay for gas and food and health care and transportation.
We'll have a bigger impact on the ultimate electoral outcome.
And what are unemployment numbers are and that's where that is meant to go to Obama's trying to blame the oil companies rather themselves for the higher gas.
I don't think -- able to pull -- off because he said things would be different he said the unemployment numbers would go down he said he cut the deficit in half.
He made all these promises hasn't fulfilled of all right I want to show you and Adam I'm gonna show -- in the next segment Karl Rove also you didn't test -- sad but I'm gonna make a prediction when you tested.
It will test -- -- ordinarily well I think it's one of the best ads I see but I -- get your reaction until troll.
I'm not gonna make good it's good.
I'm not gonna make good excuse me.
It will be held accountable and I quickly have you ever -- -- that that's exactly right.
And I am well that went on there because this recession -- enough to be a lot deeper than it was realized I'm not -- -- minutes.
I came -- and.
Worst recession since the Great Depression I'm not gonna make.
The worst recessions it's.
We got to sort of bad -- An earthquake in Japan.
There -- split its.
The economic headwinds coming from Europe it's the uncertainty surrounding the raising of the deaths of it's.
Totally out of British veterans decline it is because automation but I understand that this was not -- president -- Used to go to make -- found.
We go to break -- pushing its.
-- and goes all the important.
Stuff doesn't work.
People don't feel like I've got let the country in the right direction why don't think they're better off than they were four years ago and you'll have a the president.
-- -- missed the launch of the expert how that is my instinct on this.
In the idea behind it the idea that the president doesn't take responsibility.
For the things that he has control over that he hasn't fixed.
-- and perhaps the most powerful idea.
In this entire campaign cycle.
I'm not as convincing your -- that that execution will be as effective as you suggested this and here's why.
It's it's a little bit complicated.
They showed the same I'm not making excuses over and over and over again that actually doesn't make the case as well as showing it once at the beginning and once at the end.
I would simplify the -- I make it a 32 ad I would then show the listing of the things that he said not to take responsibility to have a -- point shot.
If your listeners want to participate in these -- tests if they want to have their opinions heard.
All they need to do is go to -- global dot com.
And they can be using these -- and they can be involved in these focus groups that she so often put on your air.
Yeah that has little -- they're prepared for you the all of them which you do sometimes.
As Sean it they get a chance to be heard they get a genetic hold me accountable and you're accountable all right I think.
What are the good that by the way can -- show every time the president said shovel ready shovel ready shovel ready oh and by the way I guess that weren't so shovel ready in them laughing.
And then you can talk about him suggesting for lowering that our dependence on gas tuning up your car.
Inflating your tires are not algae I think those -- be -- -- just off the top of my head.
Frank what you -- and.
Spend but to raise a point -- the more that they used Barack Obama's exact words.
The more that they put him -- -- history.
His speaking the video of him speaking.
That is deemed most credible case against him because in the end he can't challenge what he's already said that's a great point and I think it's the most effective -- for.
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