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Jewelry designer's journey from artist to businessman

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  • Description

    John Wind talks his eclectic wares

  • Duration 3:05
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I -- Lawrence and in -- and this is fox extra his picks that's has made him a small but rapidly growing business owner we're talking to -- designer John wind.

And all of these accessories are assembled right here in the United States.

Hello John thank you so much for joining us before we look at your fabulous designs -- little bit about your business how you came to be -- -- -- you're doing right now.

Well I'm so glad to be here I went to art school in London in the early eighties and was that orange haired -- it.

Who is making these crazy concoctions are wearing them out on the street.

And it was just one of those things people started asking where I got it when it they found out -- made it a certain selling it to them the next thing I knew I was in stores.

In British vogue in the London times.

And art school ended and I had a profession.

How hard has it been to kind of lose the artistic image and on a business suit and think like a businessman and -- and a successful business that is the existential challenge of of my life.

Great and not losing the -- part but and tailoring it so that I can also have a successful business impact.

What are some of your biggest clients and your most famous -- -- -- popular bestselling Hillary at this point.

The most popular -- right now is -- you worry.

And I think there's there's there's a business aspect to it and that is that people can buy one charm at a time right it's under fifty dollars per charm.

And over time create this great heirloom style bracelet but it's not gonna break the bank got -- So for example -- it that this is how our stores would carry the jewelry the charms are on cards on this display.

There's initials there's animals there's numbers there's sparkled there is.

Anything that makes you happy everything evokes the past in a kind of light -- way right but it's also modernized.

Then once you've picked your charms that you either take a chain bracelet which are right here the -- a great race it's like these -- or necklaces like on this stand here.

And we've got these cool novelties.

Hand ally and -- be a dainty little ring.

We call them charm holders and customers can assemble their pieces.

And my ideas that it looks like you into the greatest flea market in the world maybe portabella rotor -- -- in Paris yet and came away with this personalized incredible find.

For an affordable price for an affordable price.

And we should point out that these are all assembled right here in the US.

And you -- many workers right here in the US so how many words do you.

In my studio there's thirty of us.

And the parts there's a lot of old jewelry factories and over the decades have closed and that all those leftover materials are actually creating a whole new industry where people got people like myself right.

Go find them we buy these close -- it's Green it's recycles its I made in America.

I bring these parts back to my studio and we create an individual's out of them.

Thank you very much for coming and and -- -- many of your lovely designs if you would like to check out more go to maximal art to dot com.

Man is it for bucks extra on Lawrence in in -- thank you so much for watching.

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