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Collateral damage from Cartagena

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    Lili Gil on how an opportunity for Colombian tourism went down in flames

  • Duration 5:28
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This transcript is automatically generated

I'm joined by Lilly yelled who is from Fox News lets you know the co-founder and managing partner excel alliance it's great to see Lilley thank you for having me -- Fox News Latino so much traffic web site that has all things that Latino and Latina -- would want to check out.

Including the story you're gonna talk to us today that has so many interesting elements to it and that is the Secret Service and what happened in -- That what are your thoughts today on it.

Well we have heard enough about the gory details of what happened.

Aide who said -- -- Who you know who moved where and who was involved but what's interesting with the with the story that we have on Fox News let -- you know is.

Now what does this mean for the overall Colombian population in the US as well us.

-- the is that large and I think that's the twist on the story.

That I am so glad we're facing here -- talking how how they're reacting it's it's been very interesting -- -- of course is unfortunate with something like this happens in one of our countries of origin.

Because it goes back into perpetuating.

Stereotypes and cut and missing out in the good news of the country in this case Columbia.

However.

What really took it to a whole new level was Spirit Airlines that what they did in promoting.

Cheap flights to -- Under a promotional called bug get you don't more bang for your buck.

Came right after this scandal right after this scandal and the banner out on the Internet actually had.

Images of women in bikinis and had a guy with -- -- says.

I hope we go roller people can actually see that in the let me make one got -- -- -- -- Latino if there's a lot more crying out so it's just it is just a poor way and that tasteless way.

Of driving customers.

To a destination that is historic that is known for being.

World -- -- -- it's that is very far from being.

Spring break destination in -- -- or like Vegas which actually makes sense for it to promote itself like that.

So they are getting a lot of our beloved constitution.

It is now it is -- areas of -- exactly it is says it is in many other countries of the world and certain.

Counties in places in our country.

As well but a war or escort services but that's besides the point I think the big learning here.

For all of you who are hoping to reach Latinos companies.

Politicians organizations.

Networks.

Is to be very careful -- could be collateral damage that impacts the whole.

You know population.

At large and I think that.

Israeli and -- is because it's the fastest growing population.

All we talk about is how important it is in the upcoming presidential race to -- Hispanics.

People think automatically when they hear Marco Rubio -- it's just people who come from Cuba.

But it's not we have many it's a very diverse population within itself and an important one like you say.

To business owners have you seen anything like this happen before where business.

Brings up something about a country that's been disparaging to countries of origin you know this is the first time that is done so boldly like this and obviously.

That no -- because there was.

You know protests by students there's an organization called -- Colombia here.

Of thirteen different chapters chapters over a thousand students in the US that I -- protesting this online.

Hispanic advertising organizations on Hispanic cat dot com who goes you know reaches out to 25000.

Different professionals also spoke.

Greatly of this.

And you can see it because they turn it down in 24 hours so clearly.

They have to really action.

It's really longer anyway to be found out -- that you have been on the website it is on the web placing you can see the picture that was up immediately after the scandal.

-- I was -- and and became news.

But it didn't last more than 24 hours of clearly they know it is we made a big mistake spirit hasn't said anything about it.

But it's no longer anywhere to be found.

But that that PRs are pretty out and about so at a think it is too late.

And it will impact their loyalty not just with Colombians which is about.

A million customers in the US but -- greater fifteen million Latinos that rally under that label.

A feeling proud.

You know going places making.

You know a better impact in American community and society and here we are.

One more time of course -- -- -- have you heard from them directly since he wrote the piece not at all he might not at all.

I hope so you know even that minister of commerce tourism and you know which -- foreign relations in Colombia I asked for a public apology and they haven't heard anything.

So it's been pretty it's a big deal.

It's a really really glad you have wrote about it I area -- I would Linux everybody can greeted at Fox News Latino and there's a lot more content there.

That's important if you wanna stay in the know on these issues check it out of -- -- a little spirit logo there as part of the story.

It's a pleasure to meet you.

Really leaning back and bring more -- -- -- -- Where you from originally I am originally from Colombia as a on this one really hits home for me it's your heritage you know your country and and you're standing up for -- very admirable -- in anything in this field more so than just an emotional connection it makes business sense to approach this market the right -- -- -- -- all all business folks should consider that in making their decisions including.

Spirit Airlines.

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