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Casual nation: A profitable trend?

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    Catherine Moellering stops by to discuss this growing fashion phenomenon

  • Duration 7:08
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Anyway let's welcome and Catherine lowering she's the executive vice president of -- -- -- Tomei and there you go.

This trend going on right now.

More so than just casual Friday.

It's casual everything.

In the workplace.

And you -- -- -- a couple of reasons for that higher unemployment and the economy are helping the active -- sector transform into a thirty billion dollar business that's the good news give me that.

-- -- yes -- good -- in terms of business this is a growing category thirty billion is obviously.

Incredibly impressive and I'm interestingly with in that.

And within that segment it's active bottoms that are really growing.

That the fastest rate is bottom yes -- late teens and -- get their hands and I think what's interesting.

Is we always do your job -- -- pants.

Definitely not -- actually not and I think what's interesting is.

You know we all know Americans just getting fatter and more out of shape so it's sort of a funny dichotomy that here we -- were all buying active -- but we're not being pivoting are elastic and I think it's actually -- you can get better exactly and.

Looks plumber can't look I -- you and I were talking just before coming back from commercial and and I don't know that people really much care about what I think.

The racing two daughters I do find that we are so lax.

Where their capital where in some places I -- share your story with you I was at a hair salon recently.

And the music was and what Kanye West is fine I don't I just would rather have -- music when I'm getting undergone a kind of -- treated as -- get away.

And there -- words in there they didn't download the non explicit version for the salon.

I mean it was and the casual Wear included.

All sorts of things to -- and the whole deal yet.

-- this isn't ice cooler and I'm just wondering have we gone so far that we're lowering our expectations could I argue when you get too casual you don't treat each other with respect.

That's it which is very interesting -- I think event.

Certainly this -- add that as America -- more casual it sort of marks the demise.

Society has been something that's been talked about -- the JFK -- when he stopped wearing -- so this idea that.

You know menus to Wear hats and women used to Wear gloves.

And -- the end of that was who was seen as something terrible is is nothing new but.

I think what's it what's interesting is looking at what factors are are moving us toward this and certainly the high unemployment rate is one of them.

-- tough economy.

-- has forced retailers to start thinking about what are items of clothing that they can sell that have versatility in this idea that is.

You and without some things that you can Wear.

To work out you can Wear it to lunch you know my god the pajama jeans -- -- Okay if I have to hang -- at the John McCain.

-- how I don't get it but anyway.

On the live chat right now.

-- -- York writes what a person does with their own bodies nobody's business but their own.

Charles -- no not at all my job it's easy to have casual Wear because it can be really stressful at times.

Chris givens when I'm sitting here like PJ is right now I don't know casual work capital where work is fine I Wear jeans a lot to see customers.

But a lot of my customers worked in mills.

And then we're back to Mitt Romney away -- -- politics the problem with the other is that 60% of America needs.

Too much privacy because of their -- of obesity it's bad enough I have to bold being obese.

No I'm not.

I'm not sure what that means because he looks great in this picture hit don't worry work -- -- Colorado says people have a definite feel that position -- I used to working in line dress there is far different than an office in downtown then.

Perhaps it absolutely and you know many employers.

Looking for perks that were not.

Requiring major capital infusions and said listen you know -- we can't pay our.

Workers more maybe we can offer than casual Friday is and then that became casuals Thursdays Mondays Tuesdays and -- So I think that also helped to drive it.

You know you also is -- look at.

Our nation's youth and college obviously I think we all war and sweats and whatever -- super comfortable.

And then when I have pastel Reebok and that those are no longer my -- And I would Wear one -- and one bullet and they're not -- was I -- I was tactic they have.

And you -- you then you went into the workplace and I'd probably buy your first -- and you probably.

Wore heels.

Well our nation's youth when you look at the unemployment rate.

It's double that.

And those over twenty fives and many of them really aren't having the impetus to go and I -- pursuit.

That's an excellent point analysis dreading it and then let's not forget trends I mean did you -- -- sweatsuit asserted that gateway drag out like somebody isn't your office for an interview did you -- it -- -- and you don't work at the gym yes.

They're not gonna get -- -- now I know but it's fake business and when we look at retailers I mean one of that.

I'm really impressive stories is Lulu -- -- yes surpassed one billion in sales -- Stuff almost looks light.

Regular clothes though I have absolute limit and that's the go -- look at these number nine gas masks and so.

Little -- and makes me want to design.

Like if it's off okay.

Man oh man I have thirty hours -- what suits that -- much.

Well you know I think this is and that.

It's it's a relatively small amount this is the active -- statement -- swimsuits and hopefully maybe people are -- work at at Edwards not as sexy to -- -- -- exactly.

Yes you're seeing here is another interest seen.

Success story is area which is and the dorm where.

Portion -- American Eagles.

Product assortment and they actually registered the term dorm where it's one word I love hybrid word.

And this is again really speaking to the fact is that.

Young people are wearing really casual close.

It started with in their stores and now it's broken out they have a 158.

Free standing area stores and they're doing quite well so.

You know yes.

We are dressing more casually we also are creating some big business opportunities for for retailers.

-- Hawkins writes if you had a million dollar deal to do with -- -- -- hire the person of blue jeans and T shirt of the person wearing -- three -- -- He's just -- an open comment I hope other people answer him back because they don't certainly have a definitive answer about that.

But that's -- for thing her interest thing.

That's not -- it let's -- -- website tell me that I'm sure I'm so it's -- report dot com.

And we are fashion and trend to -- consulting company outside active -- what else is hot remotely -- colored -- is one is the biggest I had -- -- red and yellow why you're on it in if you had those -- from college he could be the thing that -- your means he could get -- there.

-- -- Good to see -- thank you very much.

Executive vice president of Toby cap similar to come back any time.

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