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'Pivot time' for Mitt Romney?

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    Campaign shifts gears for general election

  • Duration 4:34
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Mitt Romney shifting gears as the presidential campaign enters a new phase.

Romney now expanding his operation after sweeping all five primaries on Tuesday.

His popularity surging among conservatives and independents.

As they rally behind the Republican nominee in waiting.

And Romney is targeting swing voters to try to peel away support from President Obama.

AB Stoddard is associate editor of the hill it is -- time for Mitt Romney on AB.

Is -- is he's he's seen him.

Get the monkey is off his back in terms of the negative primary campaign and all that battle he had to do there he struck a more positive tone.

And alma had talked a lot about leadership and how to very compelling speech on Tuesday night when he wrapped up those five primaries and he.

Is pitting two.

The general election and it traveling with Marco Rubio heightening speculation about who -- pick.

For vice president but targeting the key groups that -- a short support with.

Women voters female voters and and Latinos.

Are the two groups he's gonna start with because polling shows he is even with the president.

But in trouble with those two groups and he wants is for the next six months making sure that he's not on Election Day.

There are some echoes of Ronald Reagan's.

Campaign against Jimmy Carter when Reagan asked are you better off than you were four years ago you say Mitt Romney is asking.

What do voters have to show or what does President Obama had to show for his first term in office.

Right and that is he's gonna stick with a message of of the economy he's beating the president.

In polling on this top priority issue for the voters it -- -- all the other issues by far.

And he's asking are you paying more for your gasoline your housing.

Your health care your food.

Are you better off -- you have a job can you find a job pretty secure in the one that you -- And those are compelling questions voters are very frustrated with the state of the economy there are very anxious.

And Mitt Romney if he's discipline and stays on that message the polling shows now.

We'll have an audience with swing voters will decide the election yeah I would but -- Do you election -- also decided you know state by state in the Electoral College you know -- -- -- on with -- last hour.

Talking about how the president seems to would enjoy at this point an advantage in the Electoral College.

He does he actually has more pathways to 270 electoral votes then.

Mitt Romney does at this point there are more states and believing the toss up calm and going to lean democratic.

Column and he just has more -- at this point but if you look at the fact that the Obama coalition of younger voters African American voters.

Female voters.

Those voters are frustrated with him so -- -- -- deportations are up with this administration higher than any of the previous administrations.

He needs to make sure that he -- not not only gets -- supporters the president does tipped to win states like Virginia North Carolina those swing states.

That he wants to win again in order to secure his victory but he really needs to shore up secure voters support among the voters that he had and he's losing support with them so it's not but he's just gonna lose.

White man it's that he's gonna loses on voters.

And that will make up the difference in those states -- Romney's trying to win over him and the presidency is such a powerful bully pull that I mean that'd be the power of incumbency is pretty tremendous and for Mitt Romney.

And the president to be essentially tied as they are in some polls at this point in the campaign.

-- that doesn't bode well for the president's reelection hopes.

You are right it does not in normally when there is -- and not an election -- incumbent president -- a referendum on their record they have the power of the bully pulpit.

To shore up their defense of their record in an economy this bad.

It's it's really -- tilted.

The the election towards.

You know it almost like an open election towards a challenger with a message of whether or not you're better off.

Are is this economy good enough for us is his record on the economy enough for us and that's why the president.

Is really having trouble defending a record that involves his health care -- is unpopular his stimulus program -- is on popular.

And now an economy that he thought was in a in a robust enough recovery a few months ago -- is not looking that -- any longer so with growth projections as they are Romney has.

Oh a real shot at winning the presidency if he is in a dead heat with the president in polling now AB Stoddard from the hill newspaper maybe thank you.

Thank you for --

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