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Social Media: Messaging or Money?

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    Chris Stirewalt, David Almacy and Brad Blakeman discuss the use of social media in the 2012 presidential campaign.

  • Duration 7:46
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What does the White House insider Hilary Rosen say about Enron -- You might have actually never learned an airline news and bill -- gave -- million dollar supporting Obama attacks.

Gotten her -- and about how and happy Mother's Day from Barack Obama's T.

That is good new -- from the pro Mitt Romney super back restore our future.

That is the sort of getting the last bit the last breath.

Out what was -- social media driven flap over comments.

By a couple of Democrats Hillary Rosen and Bill Maher.

About and Romney and now they're taking it from the Twitter verse -- a big ad buy in swing states where people are going to be seeing that an awful lot those of you who are not tweed heads -- will be getting to see this finally.

So the Republicans love to talk about their message they love to hijack the president's message -- let's talk about their message when it comes to social media when it comes to the Internet.

Democrats are mostly focused on using the twitters and other outlets as a way to connect with supporters.

Raise money.

And put their army in the field.

Who's got the right idea and -- and -- to be combined you know who will no big moments.

Diplomacy was that a new media do -- for George W.

Bush that was my officials that we will have to.

That's ahead got got hit yeah on the Internet mantra that and you are as senior vice president at settlement which is -- big deal PR shop that deals with big companies and governments and stuff like that and -- minutes here supervising us make sure that we do not get.

Two to Twitter silly here and reminding us that real votes in real things count.

All right so Dave the question is.

You see the Republicans have found a way to drive message that was social media that -- Romney thing from Hilary Rosen.

Not enough people watch Anderson Cooper's television sure whatever television show was on CNN truth -- that take off on -- -- it took Republicans going to Twitter and driving that message.

Squeezing an apology out of David Axelrod and others to keep them alive for a -- but while they're doing that President Obama and his team are using social media very effectively raise money.

What's what's going to upgrade -- -- all about I mean obviously it's footers become a new tool that -- -- going to but without that mainstream media and the company's normal that it helps augment the conversation so keep in mind that after this happened.

You know in around the immediately went and launched a Twitter -- she's up to about 42000 dollars today in just a few weeks they also launched a Twitter message -- FaceBook account which also has you know several 100000 votes and so what's happening is that they're going to -- first as -- -- immediate reaction to began to augment.

-- give my her first we it was a response Hilary -- her second -- was -- in -- -- was gonna go on fox news with Martha MacCallum to address this publicly -- -- which killed today to yeah.

So again it's not an either or scenario it's understanding each of the channels those that you own and you could have a voice respond quickly and rapid response.

Obviously this was email prior to Twitter and -- but everything else you know -- was in the way we could push messages out and now he is beyond me now because it's not targeted to specific people it's more of a broadcast medium via Twitter FaceBook.

Answer your supporters that they can then re tweet and -- get people to -- about it C you can tell.

He knows who's on like this isn't really cool Twitter handle these just almost just almost it's like whatever we're eating -- What big -- exactly the whatever.

So bottle yeah of Republicans.

Exactly the go to the -- is Todd.

Everybody you are blatant and days I reality and going into yes it -- -- with the -- -- that with the same.

So in terms how the Obama team.

They are for example this week they have -- thing which is like micro bungling essentially where they're trying to get people.

To get other small dollar donors and potential volunteers.

Sort of signed up and on the list and they're using -- thing where the president.

Says there were the campaigns -- president will give a shout out to your -- That if you sign up enough people I think you get five people to give a small donation and basically hand over their information to the campaign that you might win a shout out.

From and they've done this with George Clooney and they small dollars trying to harvest the data.

That looks like it's a more practical use for Twitter than just winning a short term fight over -- -- -- -- -- dog to the car.

Right right well we've got it Republicans have to do both for instance Republicans shouldn't use that Twitter on -- Hilary Rosen to raise money.

That you know we send a dozen roses to your mom.

Right in and figure out a way not only get your message out to get a return on that investment and I think we've got to be smarter.

Just like the Democrats.

Have done very effectively we can do to.

And we've done in 2004 we had a great operation.

That really Democrats.

Even complimented us afterwards that we used the Internet in ways that they never expected us to do.

And we shouldn't be on the forefront Republican that we shouldn't take a back -- to Democrats we can be just as creative and just as effective as Democrats we just need to use those resources.

And in 2008 the Democrats that stole -- march on you guys the the Democrats went from being.

Lakers'.

And technology and instead.

The Obama campaign embrace what Howard Dean had begun -- and the net roots and and the electronic left.

Putting that together to create what otherwise would never been possible for Barack Obama do in 2010 though the Republicans came back and it seemed to more organic.

Twitter why does Twitter work better for Republicans.

That it doesn't why Republicans like.

Twitter well I think it's not just necessarily which party uses it better which likes it better but keep in mind -- it wasn't about beating McCain initially for -- -- about beating Hillary in the primary and since Senator Obama.

At the time had a very small name recognition and it was a fairly new person on the political scene.

You know he was up against the Clinton machine so they had to double down on digital technology and mobile.

Technology and -- and other things that that campaigns and that used before but that was also sign of the times as it's moving so quickly because we'll be that's cool for years from now you know what what what -- actually advance and grow but I think you know in terms of who's using a better I think what what's interesting now is.

You look at what the Obama campaign put out just last week with this -- bad.

We're -- web based you know sort of.

Slide show live show -- the story of one woman's life under President Obama assuming that -- I was present for 65 years.

But that -- have she would benefit from the social programs.

The president -- put in place and -- she would be.

Cruelly tortured and fed to wolves right -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Is -- a third party.

Is this all gets melded together as the campaign gets heated up.

-- the consumer doesn't know where this message is coming from it's up to the media and others to do.

Call people on it it's a bad attitude good -- and then who's responsible for.

-- -- Jack thank you very.

That I do you do for being with us and we're gonna make -- -- As he continues to do double duty for Juan Williams today we're very grateful for that and also I should point something out.

I should tell you this right now you follow me -- -- tire wall.

On looks twitters and they're in each day you may have for the cost of only click my daily power play.

But I -- for you.

Because I'm just crazy -- and it.