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Lynnette Khalfani, Dave Kerpen, and Peter Shankman on what you should be aware of when Facebook goes public
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Monday morning on Lawrence in netting the foxnews.com.
Live with me delve right into that Facebook.
I PLO today with our all star panel here we have the lovely -- -- Lynette confines customers founder and asked for money coach dot com.
Peter shank many marketing consultant at -- -- com.
And did curb in CEO and co-founder of likable media Linux you believe you -- -- Talk with you OK great you say how FaceBook and Twitter -- the other -- for a safety.
Now let's face the -- -- here.
Why -- recent down social -- know let's be clear I'm definitely not I'm on face this later we'll follow me -- the -- -- okay responsibly.
Actually responsibly.
The thing is I got so many people writing me on my side -- asked when he -- dot com asking me should I invest in FaceBook and I really just sort of -- exit.
Write something that was a little bit of a contrarian -- to tell people that.
Frankly for the average person.
You're probably more likely to lose money on social media or get hurt financially in some way I didn't even make an opinion about.
FaceBook as an investment prospect I was just talking about all the ways in which people shoot themselves in the foot economically.
By all over sharing on social media.
And so you could lose a job right obviously.
A promotion by posting a picture used to getting -- thing ever -- Just like stupid stuff tweeting I hate my balls that you know stuff like that and -- -- -- saying nice feel -- -- weigh in on this one.
It seems like almost every other day we do a story about be careful what you post -- -- on the Internet for ever it's going to -- -- and still.
People and students especially with -- should not be out.
And I think that's an investment or -- out of is that I.
Based on the mine as well not suited for -- but to blame FaceBook and say you know you could lose your job because of FaceBook is an Intel.
-- -- -- -- Security sitting in my life it's gonna be stupid.
How to -- used to be smarter.
Yeah it's -- if you -- and keep -- -- -- that that what you post online.
Knew it -- -- -- what your friends close can hurt you if I don't if I somehow they're FaceBook page every single one of the post for the friends in the -- -- hit.
Don't even beyond people you know doing overtly dumb stupid things olds look at me drinking or having a -- hit.
Sometimes over sharing just like an excitement caught up in -- moment.
They might you know another tweet -- of what you're -- -- to -- or whatever.
Thank you you're telling the criminals and you know I thought god picture out of town I -- country and they can go rob you and you know -- that number two under on your list list -- watch out for you could become a victim.
A fact that's because people are literally broadcast -- to the world.
I'm not home feel free to go to my place and -- me right heaven help you put beef you know a cyber crook or -- -- Gets into your trash and -- dumpster diving.
Steals your Social Security number your bank account you've been the victim identity theft as well so that's another -- tracking down almost anyone can -- your professional reputation -- that is really interesting because.
Eight -- a forum for people that she chatted top post comments and make it really deep down to somebody unannounced and then also sometimes not deserve it.
It's true -- -- for social media has amazing opportunities for people to network to find jobs to gain a lot of wonderful things but -- the same time.
You have to be careful you know what I always tell everyone is no matter what.
Your privacy settings are don't post anything online that you wouldn't share -- your mother.
-- didn't -- that simple rule you're not gonna post some crazy things that could hurt your career.
Another one is your friend and honestly really do things that.
We we don't all live these perfect life -- innings that.
Maybe we should -- -- and what happens when one of our friends post something.
How do we get them to take it up for Halloween monitor the huge you know the F 500 friend had to monitor what they post about -- -- -- -- -- -- that it's actually not.
There's a setting -- a number -- and values of these little time is nothing gets tagged proposed to me without my little.
So if someone -- photos -- tens of I think Vegas this -- for -- where it -- -- anybody who I.
I went back.
-- -- -- I've turned my phone off and at that at forty when there's definitely headed and not -- about until Sunday morning when I left.
And every screen applicants because everyone else when they tag -- photos whatever they did it was waiting for me to approve.
We're disapprove when I got back on Larry so and that's not is that suppose we should definitely do there isn't that the -- -- security.
Just make sure that no one else can tell you -- inflation and.
Also be sober when you make those decisions.
I'm there you know Google actually has a wonderful Google has a wonderful.
And on in their email go Google goggles which he would you if you said it.
You can I cannot make a I think that's an email between the hours of 11 PM and 5 AM without answering five math questions for -- A million things and -- -- -- -- got an honest -- Google goggles you come home until the morning elect.
Ex girlfriend whatever it is yet and OK what's 48500.
Sick.
Go to sleep it's a good -- well that it's brilliant.
So it is it am.
Totally out of the ordinary to say we should see just not.
I don't think -- if you -- you know yeah.
I honestly and it's a monopoly that -- that that Kennedy -- -- you want.
Professionally there's nothing about her sign that I didn't hit a he's a big image hit in five years with other matter there's no difference within within help continues there's really no difference to -- personal professional.
Okay -- your professional -- -- in the when you're in the office and then you're on TV and you're being very professional you think that when you go Philly -- you think again.
A little bar -- you're a great game all of a sudden your special brand doesn't have a.
Now it doesn't get to be smarter as a whole right right right he if he's Smart as all -- the where I just seem that made possible look like excellent okay.
Twenty years ago if you're if -- amend the amount of security cameras nearly gets it erodes the forty years ago where they asked the media.
Maybe he should be Smart -- need to -- -- is -- that team because if you are getting divorced.
You want to keep your feet away from here in turn -- a lot of your divorce attorneys right now say that it.
You know couples were going through the growth of the board are using social media as an avenue -- to extract more money out of their ex -- And so they used essentially to establish lifestyle to show when there's been cheating to show sort of spending -- you know.
And the thing is a lot people think well I was gonna change my password -- change my settings that.
Judges recently have given both sides the opportunity to get username password and he's.
All of secrets also -- you know to be able to review the other person's history so you have to think long and hard about what your putting up there because it could come back -- Bite you in the butt when he gets if you get the ball and you're -- played Penn essentially prevents -- and I think everybody here that FaceBook might not be so -- for -- And if he had an all set in the -- and I just want people to think.
And to be.
You know I think yes don't be still be about what your DBS I don't you know I love.
Just FaceBook frankly foursquare Twitter at you know.
What you gonna put on Lincoln people tend to be a little more professional there.
But the idea is really be Smart about what your posting what I'm here to say the converse of this is that you can use FaceBook Twitter link yeah to get a great job.
-- -- -- -- -- -- -- -- -- There are amazing positive no -- -- I want to Begin on FaceBook after the synagogue because there are both say that positive consequences.
And work hard on it.
I don't I don't FaceBook and the -- coach I don't know.
Five months so I think they don't yet and the next book I wanna write is how to survive the first -- marriage when you're online.
You know you have to learn that it's definitely and you get over a 100000 while the world you know a lot of it's not certain Novak was the biggest -- of a blow to.
Whatever within thirty is she's been up usually would -- it wouldn't get taken down and.
So you you really learned there is any.
Not what you consider to be normal and and your 130000 balls -- you have.
You know isn't necessarily that for four people and other area because the whole idea about we were talking about this like Britain will write about.
Social media and dating I just got your status and innings and -- a relationship engaged married in hell whatever.
Very so.
Hi how big executive told me this morning that he has a younger sibling is graduating from college and the FaceBook page of this standard simply is that -- -- -- and on Mother's -- mother -- and via ham and songs who owns -- -- really -- and it it online yeah it moves you printed up three hits.
Thank you slitting each in the class of 2012 -- and handed.
-- I have to.
-- -- -- Yeah like that's not what I feel like an idiot they're making themselves yeah that class and point while the ballots and to the work where he got I think they have now.
There's a lot of -- everything they hit the station on the closeness has a lot of people actually there.
Doing the text but it would people be able -- house husbands doing now actually -- -- keeping -- profiles.
One is professional.
One has like different -- in middle name is the last -- so that's only -- friends right.
And is this this realize that I think five years ago they didn't hear what they posted etc.
that they know what it's like -- -- united as he makes.
Not -- the numbers 91%.
Of them -- that's what I recently at least.
Professional stated look at those media pages and 69%.
Of them say they have not hired somebody based on something that -- -- on -- -- -- well -- I think you have to be -- -- -- -- to -- -- It happens on Friday days.
OK a hundred billion dollars perhaps.
By the way CEO Mark Zuckerberg he turns it today it's his birthday happy birthday and -- -- -- mark Hayes isn't okay so he is literally.
Half the needs of the average CE OS and 500.
And with that he has won your experience.
Than the average CEO because he's -- -- in to eight years eight years exactly.
So it's this is remarkable and it hit where they present comes on practice.
He does it at least a billion dollars.
Do you think it's gonna be -- -- more than thing about this and that's the top of the expected Pretoria.
Yeah I'm I'm I'm a little biased right -- my company essentially works on behalf of dozens of companies are using the case file format but that's that I'm a huge fan of FaceBook.
I think they're good they're the biggest reason I'm so bullish about FaceBook long term is their talent.
It's not just the FaceBook platform that exists currently is -- the engineering talent that they have and the business how they haven't Sheryl Sandberg.
And I would not bet against them by any means I would not my my expectation is that over the next five years they're going to become as strong if not stronger company than -- Sitting still think that a birdie and there's certainly been -- ZOO and Biden obviously a very good number two to Zuckerberg.
That's CFO as well again another young people talk about the bench that they have -- -- it is really quite a bit of talent on in the executive suite so 111 focusing on.
Hammond he's 28 and if you re VCR and all that stuff in hiding no it's not just now -- yet and it's not.
We -- -- I've been haven't done in an -- attack idea before one of the bigger ones.
I'll tell you that wasn't happening for a Friday morning it was a -- to -- in the office super early enough Qaeda and especially is that most of West Coast it right up front 5 am super early.
They're gonna start watching the stock price for an hour before it goes -- and -- CNBC and Fox News evident from the screens on on the place that you're bringing TVs you bring -- All the food incidentally all -- from that point hit -- Illinois about from your government all the employees and everything else that's W got to be watching it as soon as the stock.
Market opens as soon -- that.
Market opens in the first share -- one cent higher.
The alcohol -- And is gonna yeah it is going to be on top of the -- it's gonna be all -- party it'll be the party and all parties like you've never seen in that office.
By the is communities and -- what will the pricing will be -- the night before right on the seventeenth and Glaxo will know where it is in that range but again you know I've been telling people.
You're not gonna get an on this coming out like -- -- -- -- I'm not saying they -- a variety actor -- -- -- actually that's the -- -- companies have ever launch that have 900 million people.
That youth that company -- they're we're talking about hey people in the world.
Are not only familiar with FaceBook but you have -- music every single day it's in our lives and and different Air Canada until -- this is attempting to implement a raid on a really great for say here's here's what he's the -- era the I -- make it -- beat me.
-- -- usually FaceBook and an and I agree I wouldn't bet against them even if his face because of an Indian people -- first off if your regular Joseph blow consumer you're not getting -- the -- Of an 88 point nine and eight point 8% of the the awfully I believe that it now -- I didn't read it and anybody is institutional.
Yes that is what one point interest and mutual funds institutional clients is that the -- if they're lucky now.
Here's a FaceBook has to be aware of this is what we're gonna see after the first first quarter in the first announcements.
There are we finally number of people in this world -- let's Facebook's such creating FaceBook moon or FaceBook Jupiter and Saturn and -- -- -- -- as well.
Might as well after the fight number of people have Internet access and and use FaceBook so let's get ignored to -- once they hit that number.
They're done they're not it's nothing about numbers of people it's gonna be that -- what FaceBook -- to show the first quarter after second quarter the graphic is that the engagement has -- up some peoples that.
Thirty minutes on -- for the day.
He won that moved to 35%.
Forty minutes 45 have tried that advertising models get a here's the thing about mobile they have.
Their mobile platform continues to grow and and more more people using FaceBook for mobile than anything else that every quarter that number goes up.
-- but but all this mean all the things they -- other ways to -- -- -- -- -- exactly and they have the talent to come up with those ways.
If anything Koppel has the commerce.
Credits.
-- -- -- -- -- they ought to -- outside where it's gonna be huge.
You're essentially what mark wants to do -- these these disrupt every industry okay the way that they've disrupted media and advertising and actually disrupt.
Commerce entertainment.
Publishing and education.
As they continue to disrupt all these -- they're going to take a very small percentage of them that the revenue and value that they create.
By socializing.
-- these -- by adding the social graph.
That they've got no one of -- to all these industries and that very small fraction of the value they create an all these industries is going to work.
A lot of money but you can't win it -- it that it that reminds me when you were talking about face buck and disrupting industries I just kept thinking about apple especially when he's an education right because my iPad has transpired my life -- think we can't speak it.
To that so FaceBook is apple but you know what there's there's an upside to that certainly the economic prospects in terms of the business growth and opportunities whether it's mobile whether it's -- with other things right.
The downside to that -- honestly is that and I don't I don't wanna be just like you know negative Nelly here think but would -- There isn't any health care and you know -- -- -- buying stock you can lower.
Thought -- did exactly what but the downside is that.
We have to be realistic about regulatory impact when you start talking about disruption in becoming so you -- outside regulate is gonna step in -- drug war.
Point you think about the backlash for people -- gonna worry about privacy.
And we're gonna say is this just too much and how invasive his visit but all of those things have become very real when you think about.
Potentially you know one out of three people on the planet being on FaceBook.
People are gonna start questioning about is this really help you get this normal should we be.
All these questions and that's columns -- if there's a bit of uncertainty.
They had has some things that you can't really and now it's no wonder will.
It's no -- will -- when it counted and that it's smarter but I.
And poppy we're here I've gotten seventeen these for the Iraq has happened since we sat down that's -- good look yeah.
I'm not this FaceBook fan -- and she -- and all that but I'm looking at tweet me when you're.
Check on iFanboy here and that it was here's where it's being -- right in this letter and yeah this is what I think he's an awesome animal.
Imagine the first movie -- by FaceBook -- and imagine the promotion that they can do for.
I don't get -- well.
FaceBook has become a utility just like the phone company just like the electric company FaceBook has managed to become the social utility in the way that even if you don't like FaceBook -- -- -- -- that exists because a -- are getting off the network effect it's only gonna get that.
My final comment is you know if you're looking at this from -- consumer from the -- -- post IPO -- just -- the same questions you would normally ask look at revenue and earnings some people say it's pretty you know richly valued you know yes sixty times earnings 25 times the revenues they did indeed but it's a consideration.
He doesn't want to about the management I think a very strong management team is in place you want -- look at growth prospects -- look at your own individual circumstances and how long you'd like to be an.
Let's be real 2011 we had a lot of social media companies go public Zynga Groupon linked in several.
So yeah when -- in there are as miss out that I.
But it reality -- in this thing sounds like you know and -- -- and it's all FaceBook -- we'll tell me that your website or.
Asked the -- coast dot com we're talking about these issues and other any personal finance -- -- people and you have taken a common application increments would have faced with the -- constitution and -- dot -- -- like mobile Telecom act.
-- -- -- answer every single week.
That I get I get out you guys are -- -- the -- -- -- -- I think you really conversation you're gonna be talking about -- batting point yes they will always.
All week and -- -- the next week Friday it's going to be very same day we're gonna get even higher covering for you I think and --
