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Team Obama looks to take down Romney on jobs record

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    Pollster Frank Luntz takes a look at latest campaign ads

  • Duration 6:23
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-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- All across the country and he's back -- -- now for our 2012.

And war segment frank welcome back -- John these ads -- -- about to show we're tested in Colorado.

Probably one of the tightest of all the swing states the most recent polling I've seen an absolute dead heat 45 to 45 Obama and Romney.

So this is a great place to go.

Listen there's going to be important state so by every indication another swing state.

Let's start with an outside -- in this one is from the American future fund and this one scored particularly high as I understand it let's take a.

Look.

I did not run for office -- be helping out a bunch you -- fat cat bankers on Wall Street.

But guess who gave 42 million dollars to Obama's last campaign for president Wall Street bankers and financial insiders more than any other candidate in history -- a bunch.

There for -- bankers on Wall Street and Obama voted for the Wall Street bailout for -- bankers on Wall Street is White House is full of Wall Street executives his first chief of staff is next chief of staff former military office director of foreign intelligence ambassador to Germany Treasury Secretary Obama's new chief of staff took nearly a million dollar bonus from Citigroup after taxpayers -- them out and Jon Corzine who lost one point two billion dollars of investors' money on Wall Street was Obama's advisor on the stimulus now Obama's flush with cash returning to Wall Street for even more money people on Wall Street still don't get it.

Don't ever -- Obama won't admit to supporting Wall Street but Wall Street sure supports President Obama.

I -- not -- surprise that did well Republicans but.

61 Democrats -- -- get up there that that is not good for the president from my my point and from his point you're not mine is you know different.

Well -- on yet it was funny to watch that -- it was on several months ago they brought it back on the air starting today so it's a current -- And to watch these people in the focus groups -- heads would explode.

Out of anger to right looks at Wall Street with some sort of kind of a distance it's not that -- supporter of it's not that they're opposed it's just part of business the last things Wall Street is evil.

And to see that Barack Obama get so much money from Wall Street.

They would look Kuwait they would quite literally I don't want to pull the Mike out but they would they would actually shift around because it want to look at all the evidence.

But then it kind of look over to TV screen -- find out what else was happening Sean that's -- effect -- that.

Right now the Obama campaign comes out with a -- Brian from Ohio.

It does reasonably well it gets to 66% among Democrats has doesn't resonate at all with the Republicans one of the lowest scoring and so overall.

As we run it -- -- -- this is one of the two issues said Biden says they don't run on bin Laden and the auto bailout is Brian from Ohio by the Obama campaign.

The auto in his -- crashing down OK I was scared to death.

Newborn baby White House.

And I got laid.

I wasn't sure what -- Under the president's auto rescue include the industry restructuring savings -- -- Obama stuck his neck out for us and auto industry -- wasn't gonna let it.

Guys and I'm driving in this morning this -- doesn't have.

Insisted it did didn't have the ability to cross over and didn't even get the highest marks that -- what -- expect.

From.

You know the Democrats even in that -- frank.

-- the answer is simple because Americans are very split on the auto bailout they don't particularly like the issue did you -- to create jobs particularly in the Rust Belt.

And they appreciate the opposition to the bailout is much smaller now than it was even six months ago.

But when -- split on an issue and that that's the best that you can do.

Is to talk about a government bailout that's gonna be a negative and so I'm not surprised -- didn't didn't do as well into something else Sean.

For some of these companies that the Obama missed an administration bailed out a lot of those jobs are not created in America they're creating your point are created in China.

And I know that would do if the people forget GM GM AC still low the American taxpayers.

You know 35 billion dollars if that's a success story give me 35 billion I can run any company.

And then when I travel and get that money back all right kind of a counter this the Romney campaign -- came out with a -- that they call silence.

And it seems almost in response to this but not quite what -- Tonight new evidence economic recovery is slowing the unemployment rate eight point 1% all over and over again that.

They'll tell America.

He unemployment rate didn't drop to eight point 1% but only guys because fewer people are in the work force.

Ask your router out there were before I'm just not seen a ton of sunshine in here on transportation warehousing is -- -- lost some jobs that is a terrible number won't help last.

Job creation -- small.

The third -- it's not just about how we're doing today about how will be doing tomorrow.

-- And a.

Most powerful part of that it came in the and interest thing and then it seems when they use Obama's words against him that that is most effective.

Well there's a -- -- that -- which is the constitute quick and so viewers thought there is taking words out of context which is very dangerous thing to do.

Second is that you're hearing little short snippets of claims the act became a very effective -- when they started using the facts themselves.

And so there's a lesson here for the media guys are making all this.

Are the -- that you turn this stuff around the more than it's -- and and confusing the public what respond favorably to it.

-- Frank -- will continue to monitor all throughout the campaign thanks for being with us.

And sign up at lunch global dot com and you two at home can have a chance to turn those dials and then turn the dials and yelled at by frank it's all part of the process it doesn't get -- never gonna.

-- time -- to check in with Greta.