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2012 Ad Wars

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    James Rosen, Debbie Dingell and Taylor Griffith discuss the 2012 campaign

  • Duration 9:58
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From -- -- objective was to make money if we lost.

They made money if we survive and they made money they promised us same things he's promising.

He'll give you the same thing he gave us.

We'll take it off.

Millions of Americans are struggle with the Obama car.

When he is an offer now it seems like nothing's getting done seems like it's all talk.

You know all you can say whatever you want early.

You know it's not about seeing what you whatever wants to hear it's about doing it.

-- and say -- see how things go.

See if the next president turns -- around.

Welcome back to power play I'm James Rosen sitting in for Chris star -- what you just saw and heard -- clips from two recent ads.

Part of the -- twelve campaign the first was released by priorities USA which is super pac.

Which is led by Bill Burton the former Obama White House deputy Press Secretary.

Mr.

Burton and cohorts are spending four million dollars to run that had in five battleground states over the next two weeks.

And then we heard from a web video from the Romney campaign also released yesterday featuring ordinary Iowans discussing their hardships.

In these rough economic times part of the 23 million Americans.

Who are either unemployed underemployed or who have to part of the workforce altogether so do these ads work.

Let's talk about 2012 more broadly as well with our guests first we have Debbie dingle who is a democratic strategist.

And a power player in her own right in her native state of Michigan.

Which has gone blue for each of the last five presidential elections -- trigger proud to note and also I Republican strategist Taylor Griffin a veteran of the last three presidential campaigns.

And a partner at Hamilton place strategies of public policy consultant from here in Washington welcome to both -- we start with you super pacs by law.

Are not supposed to coordinate their activities -- there any particular campaign.

And yet mr.

Burton and that and their website that they released.

Almost duplicated word for word or image for image.

The -- ad and web site that were released the day before by the Obama Biden campaign also attacking.

-- Mitt Romney's long career as a private equity investor at Bain Capital.

Didn't just strain -- -- to suggest that these were not coordinated that.

That's quite frankly I think -- both sides are to be very careful because they know -- the lie is and they're not gonna cross over that line if your work what did that.

That any good political strategist is out -- calling and notes with the messaging is going to be.

That people are gonna respond to you what I think is easy.

That -- and other explained to what people understand Mitt Romney stood for in what happened if he gets elected president.

There were other stories at Bain Capital there was a steel mill in Indiana which -- invested in and which today employs over 6000 people.

Isn't it disingenuous bring up just one of those cases from being cavity there between now and November you can hear lots of stories on both sides that.

Mitt -- could have prepared just as president Obama's gonna have to do be prepared to defend their record the good the bad the ugly and I think in the end you're gonna find it.

The voters can decide who do they believe is gonna protect I do think it's gonna come down to jobs jobs jobs and the economy.

It's going to be who just -- voter believe we'll protect their jobs or create that job.

Taylor.

We've often heard about messaging that if you simply repeat something often enough people will come to believe that.

Will the Democrats have success.

In the making of the words being capital somehow synonymous with greed.

That maybe they will but.

The but I don't know that that's a big problem because it -- do the problem with the -- and and one of the one of the reasons is that might not work is that it reinforces one of the things that is.

Mitt -- -- which is his experience on the economy.

Right now the economy is -- in the longest period of sustained high unemployment.

It's in the post war air and Mitt Romney is running one experience to be able to fix that well people sort of understand that.

In business their jobs lost and jobs gained that happens every day.

I'm not sure how far they're going to translate a negative opinion against Mitt Romney because of this ad where this attack.

Win.

It reinforces the fact that day that he has the experience actually handle these issues.

As you both mentioned jobs and unemployment.

Debbie the administration promised when it enacted the stimulus in 2009 that unemployment rate would be below 8%.

Eventually it hasn't.

And as you know no incumbent has been reelected with unemployment over 8% in the modern -- How big -- problem is that for your -- I continue to say I'm one of those people that -- and that this is going to be competitive election break down to the end.

And it plaintiffs are heading in the right direction the economy is recovery.

I think people are gonna look at what cost this economy to get into the shape that it's in -- do they wanna go back to the policies that cost.

Almost a great student -- with the greatest recession we had almost closed the Great Depression.

Or do they want to keep moving forward and went -- gonna take we're competing in an international.

Global marketplace which is having a lot of economic problems as well in -- and it's gonna come down -- I trust to do I believe he's gonna watch out for me.

And I think a lot of people wonder if Mitt Romney again of ice with what their struggles are like and whether he understands what they're going to every single day.

Taylor should we regard the presence of the United States whoever's in the office and when they're seeking reelection as akin to the heavyweight champion of the world.

In the sense that they are entitles the presumption of victory as the match approaches actually one of the most important things about electing president being elected president is looking like a president.

And when you're riding around on a -- and a big -- -- 747 you tend to look like president that's a strength for about one of the problems -- -- to address this -- question about whether or not the economy's getting better.

Because it did -- unemployment report last month was actually terrible.

It looked a lot better than it actually -- and there's -- there's -- we're successful successful or it's going on right now that makes the unemployment numbers look a lot.

Lower than it is the primary reason unemployment rate has dropped.

Is not because we're creating a lot of jobs were creating some jobs but not a substantial amount.

More importantly people are leaving the workforce so last month or in the measure by which the unemployment rate is calculated about a 140.

143000.

Jobs were actually lost.

But there were 340000.

Jobs that were lost.

In the workforce that calculation made the -- false -- that number looks a lot better than it actually is and I think people are feeling that out there and I think that's coming in their running -- and.

Debbie thus far the Obama Biden campaign and its surrogates have painted mr.

Romney is too extreme for the mainstream.

Too extreme on in his record for women too extreme in his record for.

Working people get this comes after long.

GOP primary process in which we heard for the better part of 68 months.

That Mitt Romney he was not sufficiently concerned.

So which of these visions of Mitt Romney will prevail and is the president's job made harder by virtue of the fact that there may in fact.

Be competing visions of -- wrong.

But I think by the prospect Romney's gonna happen is that the Etch A Sketch comment to use that it is difference who we is the real Mitt Romney.

I mean let's take you cannot kitchen let's take the I don't know paint him -- a flip flop for the -- he was too extreme.

It it's -- people don't know who the real -- round ES let's take an economic issue let's take the auto industry.

-- say let Detroit go bankrupt or -- and an opposite and he says President Obama -- my advice.

Now I tell you something Mitt Romney could pass.

It when he was during the Michigan primary gone in and explains what he said -- inoculated himself he didn't he doubled down.

Then all of a sudden when he realized that he's an example of where -- was real leadership in the White House we safety needs to we -- jobs we've created more jobs flipped.

His position we say that the industry was saved but didn't lots of dealerships closed down -- jobs lost in that process just as with Bain Capital but do we know what would have happened I do -- what would happen if -- -- -- if we had -- General Motors and Chrysler collapse.

Then what -- happened in this country we would have been in the great depression and you would receive an economic consequences that's why President Bush whose natural inclination was not to help.

This -- -- but knew what the economic consequences would be if there was an intervention did what he did we are.

Is not yet or has not yet been front and center but it should be.

-- I think Iran.

And one of the what one of the biggest -- it it did come up in the Republican primary but one of the biggest challenges for national security going forward is what's gonna happen with Iran.

Over the next few years.

That's likely to come to -- the Iranians are getting too close to having -- -- -- weapons the Israelis are putting a lot of pressure on the US to do something about it.

How the president deals with that situation will define.

American farm policy for decades to come.

Which issue that I actually agree with that I think it may not be the next couple years -- -- could be the next few months.

DSL senior -- tweets to us and Obama's job approval is 50% six question marks who thinks that what are they smoking.

Ask the folks at Gallup what they're smoking DSL senior last question -- so percent today -- sourcing.

47% within the margin -- very quickly.

Who's gonna win the money race here who's gonna have the financial of that which doesn't.

I think that they're gonna both be able to raise money that they need to raise -- November is gonna be too much money we need to fix the system.

I think the Obama campaign will have more money -- the Romney campaign probably I know we'll see at the super pacs even now stay right there.

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