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Of course big news this -- -- the whole FaceBook IPO situation mark Weinstein.
The founder and CEO of as groups Drupal does -- right group pools as scruples.
It's you can see as scruples you can also -- scruples.
-- likes a little better but at that -- Then you putt a mud on Twitter at scruples at scruples which -- SG RO UP LE yes.
Mark thanks a lot for joining his -- we are talking about the tech situation why I would mission San Diego Los Angeles and new York and trying what they're what they're doing but.
Eyes you see -- do what's -- different scruples.
We move now to that the big real issue of the week when we talk about every trying to capitalize on technology which of course is considerable all of our lives and whether -- like it or not.
The FaceBook IPO really is what everyone is is is -- about everything from.
You know one of the founders are changing renouncing his US citizenship to -- tax money to.
How much days and it is our each of these kids basically -- 129 years old going to be worthless all said done to.
Whether or not buying the stock is even worth it.
Well it's it's a fascinating week you know -- need the topic is really all about privacy.
You know we see so many news reports and you know area Associated Press article with CNBC.
That more than half from the Americans think FaceBook is actually -- fed.
You know and over 90% of us are concerned about our privacy online and so that's a huge topic this week in this in the midst of FaceBook going public.
And that's why scruples announce this week.
As we have privacy by design.
Yet to explain privacy by design for somebody at home again or it maybe doesn't.
Understand what that means a what would you what would you explain it how would you explain to the layman terms privacy by design what is that.
So president by design is really simple so I think it's kinda weird and creepy.
When anything I do online if I'm writing in email or from doing a search of Google or impose this on the FaceBook.
That I don't know who's really gonna see it and then if I send a note to somebody that I need to get some dog food on the way home that within thirty seconds -- have a dog food that.
I think that's strange and uncomfortable.
It's so privacy by design means that scruples that we don't track you we don't spy -- you we don't profile you for advertising that you -- your content.
That what you do -- scruples we have a private user groups so scruples is an all in one site we have private user groups with the great suite of services.
We have a social media aggregators you can manage FaceBook and Twitter and linked in things like that.
And we have your personal cloud where you can store -- control your photos and documents and where they go in the world and also.
Take them back delete them.
So let's say what that line means but going yeah.
The -- on blood and what you don't yeah so president by design -- very straightforward means.
From the beginning you know I've been talking about privacy for a year and a half and I've been left out of rooms people said privacy is dead -- -- Americans and we're people of the world privacy is alive we will always want our privacy will -- to choose one Republican we want.
You know we you know living room we don't want a camera in our kitchen we don't -- a camera in our -- we don't -- -- camera.
And the -- -- kind of become this camera -- everywhere it's creepy it follows you around some privacy by design means.
When you're in your private groups to scruples you're not searchable.
You're not we're not suggesting friends you might know.
We're not tracking you for advertising or anything like that you -- your content it's the way life is the way life should be.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- But that's how do you how what your business model in in the basics of how do you make money you're not providing a separate things that FaceBook obviously uses to make money.
Well that's a great question of course FaceBook is now under huge pressure to even scrape.
More user data to spy -- you more.
Because major advertisers like General Motors in -- you know the largest ever -- in the world of pulling out of FaceBook because they're advertising models not effective.
It you know here's a beautiful thing whole foods makes a lot of money by being sort of like you know the social conscience of the food and beverage industry.
So scruples is the same thing.
In the Internet space so when you put when you offer users the right services things that they really love things that they really need things that they really want.
You're going to make a highly profitable company.
So we can make money from our scruples App Store so giving private groups special -- for coworkers special that's for your friend special calendar apps for your family.
Special recipe -- things like that we can make money from storage just like Dropbox that's.
We can make money from ads and coupons only imagine this Adam what if I asked you what kind of gradual I didn't that's the only way that I know the only way.
Because we're not spying is -- data on U.
There's -- -- idea no more question premarket this one -- -- came up last week we we started to show off and that was.
You know is to -- for example it's not just basic raw hitting FaceBook of course because this week is the IPO but yet mr.
Graham and so many different things out there right now that a popular.
With Smartphones are with laptops.
That you basically give up your rights when you post a picture of some of these places it is no longer yours they can use -- for whatever they want to whenever they want to however they want to not to pay anything for it.
So how important is it that consumers are finally made realizing this so what will it mean for the company's that currently are set up that way.
Oh it's -- so it's critically important because as consumers have become educated that what you post on FaceBook three years ago or last night.
Is probably gonna have a legacy you -- probably beyond your lifetime so they have to be careful.
When you read the doublespeak in these companies terms of service and privacy policies they say you undercut the but then they say they -- to.
Well that's wrong.
So and it's dangerous and it's bad you know if it's just a violation of fundamental rights of Americans.
So I think privacy is the next big wave -- the Internet we're in the pole position because really.
We're based on what we call privacy by design with integrity -- we want people to love and trust us just because they do because they know we're doing the right thing.
You know now FaceBook is also experiencing FaceBook fatigue.
You know -- so you know there -- the IPO could be the peak of FaceBook membership.
There have been a lot of reports about FaceBook fatigue people are over it.
You know in the mature markets last year there was report that six million users in North America and Western Europe had actually stopped using FaceBook.
-- you know so FaceBook is really I think at the peak and FaceBook fatigue is real and the fact that they have to -- even more advertising data now because of the pressure.
I think that.
You know those companies' instant -- and remember it's rim didn't even have a revenue model.
You know so it I think it's all changing -- -- scruples is right you know we're doing the right thing for people.
Usually but this time -- -- chance to get to -- reveled that on the Internet so I'll try to do that today mark Weinstein founder and CEO scruples good luck to you and great -- sure will be talking to you again there's a -- -- right there.
No problem -- look at everything -- adjust our right.
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