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-- About it that it.
Hang 12 so this is the after the show show but his thing in the crowd.
Want to go through the.
And we have it and interestingly yeah.
What it what is your name sir thank you better just -- -- -- was joined by -- highland park new.
The tough mother shirt already on and did so you've done it before there were times you.
-- whole -- you were a little enthusiastic about that offer.
He's like a brilliant it got his -- Democrat all right so Clinton credit -- you because I think we raised.
Over 101000 dollars.
You have that -- of course I wasn't gonna do it.
But -- peer pressure would you think what was the worst part.
It is easily the worst part of why I -- look at all the wall you've gone up next thing I just a slip -- the guys help me up which is great.
And then the hardest part -- was the with the ice and water.
Because it's dump your heart and Alex you you think to yourself and going under I jumped and I -- -- -- Every -- little thing -- saying get out of this thing and you know you go underneath a senator Gordon police submerge yourself because it's not sure how it's structured boxes for moving so when you go under surveillance.
So I kept I don't know we've got the ball above my head thinking.
I looked in my pocket I got dirty guys in my heart it.
Let's go back over the course to -- that again I've been out of the crowd yeah.
He can prepare -- he came prepared I don't you guys but I'm realizing how all that scrapes and cuts us.
Yes they actually -- we'll put it at soleil.
You realize you have a lot of scrapes.
-- -- -- that's pretty -- and that is going to -- that.
It evolved to sort of -- motorists don't myself.
-- death waiver of the Aggies don't.
What is known and yeah did.
So the next guy up and we'll put him.
I don't know how did this what was a very first thing that you're likely due course how hard can make this book and yet anyway it's inspired -- special.
Forces trading so we looked across the world that what middle militaries are doing our founder and chief executive the former British counterintelligence officer traveled throughout the Middle East special forces teams.
Had a bunch of buddies instead.
Create something that takes historic endurance events and -- military training makes about teamwork and camaraderie not just to raise this came out of Harvard Business School right.
That's right you -- to Harvard Business School all of his classmates are becoming consultants and investment bankers -- as you know what I'm gonna put people face down in the mud.
And he did it.
Guys professors didn't think he -- gonna get more than 500 people let's talk public just has -- how many people did it the first year you had this first year 20000 and how and when was that that was 2000 -- only two years go how many people -- this year.
There can be 500000.
Doing it this year and next year a million.
It's pretty I mean what is it about this that has taken off with people so.
Yeah I think the modern world doesn't really give you the opportunity to prove yourself tester -- see what -- made -- it's also taking away the opportunity to bond.
As a team and as a group I mean essentially so selected these days means FaceBook.
This is an offline activity weird faces in the mud you're with your friends at -- -- you get to drink beer and have memories and even truly.
Like this one right here -- Pedersen.
Who is our bus.
-- told us that GM and she doesn't look like a real big -- -- -- you know we don't know what she's going.
It's tough when you're gonna I'm not gonna you don't want to get right you wanna do it on the -- that -- you know anything.
Six I'm in no way out now that she's taught -- -- -- -- -- -- -- I can't wait -- -- -- she's going to be mad about this camera right now.
-- -- and it.
-- got that.
Thank you and and my -- is gonna.
Democrats it's optional -- that but you're doing the real deal right here doing the real time OK I was told Mike I think we all epidemic that you'll -- -- -- yeah you do it now that's the team building is something we haven't really addressed.
What what is it that builds.
I mean it's.
Exactly what you guys are doing at the office one guy says I'm doing it.
The next guy goes -- he's doing it I'm not gonna let him go -- the next six months that he did -- thing.
I'm getting giddy -- here in the next guys they've gotten to get in on it and it really office says screw you guys not get on.
He goes you're in a way it works in our offices he says I'm gonna go do exact guy I want to do that I would do it by myself over the -- I say good because there's no way and -- not doing and that their precious little to tell them I don't.
No -- could do it -- okay my guess is almost get peer pressure the Clayton most of them don't get it from America itself I think is what you're getting right now that zone.
The Minnesota Wild for me killed going through -- a lot of competition -- really isn't a lot.
And that the website is -- -- got tough muttered dot com and on all accounts reason.
UK and Australia that's right UK Australia Canada we're going to be in Germany we're gonna take over the world -- -- recommended.
And -- thanks everyone thanks guys for being here doing this -- leadership and -- also told it would it lawyers got this morning.
Against -- lose it and help shows it's a vacuum.
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