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Impact of negative attack on presidential race

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    Karl Rove on campaign strategies

  • Duration 2:50
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About all of this with Karl Rove a Fox News contributor Carl is what you get when he is seeing these ads when you see some steelworkers.

Who have been put out of work and and and you know Bain Capital had a role in not running their company for a time and then you see these paper company workers -- been put out of work.

Is it effective.

Well personal -- let's put this a little bit of the tactical.

Frame if we could.

The initial -- by the Obama campaign on their ads last week was 83000.

Dollars.

In about five or six states which is inconsequential.

Outside of Ohio infected get into the did they -- get -- to five digits and it's been over 101000 dollars a state.

The latest stand today as a six minute video which will never appear on TV.

-- simply put it up on the Internet and hope to drive traffic to it so.

Tactically this is not gonna have a big impact his or not put enough weight behind now they are starting to put put some weight behind the the -- on.

The steel plant in Ohio.

But I haven't been able to determine and it's a consequential not just yet so this is all about give us in the earned media to talk about it to analyze it.

And run it on television because it's gonna get a heck of a lot more viewers.

On fox and it's ever gonna get on on the Internet well actually on the on television when you -- -- that -- -- -- to do it when you do the analysis on that -- company data for instance it it seems a little wanting in the truth -- category.

Yeah absolutely look this was a company that was.

Bought for eighty million dollars by -- -- they put a hundred million dollars into it they turn the company around but within a couple years they -- -- pay everybody dividend.

But by the end of the decade of the nineties cheap -- was flooding into the country primarily from China and particularly this company was make it two kinds of things.

Rebar and -- steel for springs like you'd use in a mattress and those were exactly the kind of steal that the Chinese and others were.

We're don't -- on our markets and day in nineteen other twenty or more steel companies went out of business but.

The look here's the -- fundamental problem people don't look at Mitt Romney and say look this guy is in business.

To just lined his pockets he's in business to make money for his investors.

Which are as as Carl Cameron pointed out even the Democrats admit include a lot of foundations and endowments and pension funds and universities.

And they're looking for long term gains not quick games and -- has an exemplary record.

In a private equity is so bad why was President Obama last week.

Being hosted for big fund raiser among private equity.

Moguls in new York at the home of Tony James won the biggest private equity guys in the world -- this is bad business.

Then -- the president associating himself with people in this bad business car.

All right.

We're gonna have to leave it there Karl Rove and Carl Cameron before him and we appreciate the information thank you --

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