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Taking on the Obama economy

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    New Crossroads GPS ad attempts to tap into voter anxiety. Will it work?

  • Duration 6:57
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Welcome to The Journal Editorial Report I'm -- -- -- go well heading into the Memorial Day weekend and -- the presidential campaign kicks into high -- the Conservative Political Action Committee crossroads GPS went up with an -- this week.

-- swing states reportedly the centerpiece of a 25 million dollar TV by.

The piece is not short typical attack on President Obama instead tapping into voters.

Economic anxiety here's part of yet.

Really loved watching the kids playing basketball.

Even though things have changed.

It's funny they can't find jobs to get their -- to -- and I can't afford to retire and now we're all living together again.

Earlier I spoke to crossroads co-founder and former George W.

Bush advisor Karl world and asked him why the -- doesn't take on the president.

More directly.

-- -- Effective and as part of an effective narrative in an effective narrative is based in what people believe they know.

In what the American people think they know and it's accurate is -- it.

-- economic condition is not particularly good -- team we have a fragile recovery worsens.

Of any recession since World War II unemployment it and historically high and and terribly high levels.

And so we want to do with that -- was sort of and you know didn't resonate if you will with the feeling to the American people recent polls show that between 75 and 80% the American people think the economy still in recession right.

And two thirds Americans think the president Obama's economic plans of either.

Not help the economy or of actually made things worse how much is it related the fact that President Obama still very personally.

Popular with the American public they say they'd like him -- Hilton.

A lot more than like his policy now.

Well there like him that much better than what they like his policies but they didn't look it when you're running against an incumbent you necessarily have to get people to vote for you.

If -- the challenger who voted for.

The incumbent when they elected him to office in the first they don't like to admit they made him so well and you don't want them to either you wanna give you permission descent into -- -- wanna get permission from their doubts to rise to the surface from them to say.

I did the best thing but he's let me down I'm disappointed I'm regretful that he's done the things he's done -- time to do something.

Are you wrote this week in your Wall Street Journal column that the or Mitt Romney the challenger is now that -- that was your word narrow favorite to win this election and why.

Well -- a President Obama was much better when he was on offense attacking his predecessor.

And -- he had vision for the future remembers most powerful moments -- things like I don't -- -- be the president red states Blue States but the United States now he is in trouble.

He's got.

Ratings in the forties.

-- ballot is virtually tied depending on what poll you look at critical battleground state -- are clearly leaning towards.

Romney or up for grabs.

So if he's not good on the on defense and you know on punch sort of defending what he's done he's turned out to be incredibly lousy on projecting a -- looking vision.

He's essentially squandered the prestige of the office over the last fourteen to sixteen months it -- given in my Ford looking vision.

And I just think Romney is going to be better on offense and and it's easier to be fighting and a lot of different places poking at the president's record.

As long as he shares his own vision.

And for Romney to get where he needs studio art but you're -- when you were trying to get President Bush reelected his may.

2004.

For approval rating 49% President Obama -- may 201247%.

George W.

Bush won reelection yeah that's not that that's not that that's not an if you look at where our ballot position was this roughly comparable but there was a hidden strength that carried -- -- first -- remember this thing.

-- the 2004 election was more about what security about terrorism Iraq.

The world do the with the place -- we found ourselves a president was that the Iraq War was beginning to be quite a -- right.

But to -- was seen as strong on these issues affect the greatest asset -- president has is he had is the vision of himself as a strong leader President Bush in April of 200464%.

American people said they felt he was.

Strongly to 36% who said he was not.

-- Obama.

5148.

That's a big difference in at the end of the day people vote for incumbent president.

Even if they don't necessarily agree with him if they see him as a strong and effectively -- they give him the benefit of the doubt.

You're you're strong you're effective you may know more than I do so you know what because I believe me in the EU is a leader I won't vote for you even if I don't necessarily agree with your policies.

President Obama has a problem that he doesn't have that reserve of strong leadership to go so -- some people can store -- -- this look at the 47% approval rating and look at the first six months of economic growth in the election year and they say.

Because -- -- -- be between about two to 3% most people figure.

That -- Obama's gonna win 51% the projects to 51% of the two party vote and narrow election victory.

Yeah well look there's a big difference between 2% growth and 3% growth it's 50% different.

So when it right and we won't know what it is but look here here's the problem is that the biggest factor than how much the economy grows well I -- -- -- to look we try and reduce system one number and it's not it is a complex algorithm -- the nature of the algorithm changes from election election.

And obviously differs from individual to individual but economic growth plays a part of unemployment plays a part of it.

Personal circumstances.

Are part of the public feel about -- -- -- I -- and a new poll out shed 16% of the American people feel that they present economic positions better under President Obama.

Has the lowest number of any incumbent president running for reelection.

And many who had -- had higher numbers got defeated.

Let me ask you about the president's attempt to link Mitt Romney to -- -- you worked for George W Bush's policies it's clearly part of central part of the Obama strategy does Romney have to separate himself well from the bush policy -- Army will have his own policies so he doesn't need to try and separated -- he just needs to try and be himself.

Things change in four years.

This is a new look why do you think what do you think is the president Obama's 5148.

What you can be hard because -- blaming everybody else it's Bush's fault it's a tsunamis all.

It's ATM's fault I mean it's in this.

Wears out.

This is why I don't get it because when your president.

You wanna look strong -- -- look like you to -- commander of your destiny when the country's doing to still thinks that that President Bush's policies are as much to blame.

For the economic problems we have as President Obama you know what though it sounds like oh -- it sounds like to -- it it comes across to as.

An excuse and people don't who we elect people who -- -- -- -- -- look at could have done better but it's my guess it's the guy before his worst I even thought.

I said that he was unpatriotic I said that he was a you know it was an -- an unmitigated disaster that we in the British but I was wrong it was worst and I haven't thought.

I was so stupid I didn't know what to do I mean this is not a good message to -- right Carl thanks for --

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