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Obama, Romney lay groundwork for air war

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    Carl Cameron reports from Washington

  • Duration 2:36
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Or on the election year angle chief political correspondent Carl Cameron reports with the presidential voting a little more than five months off now this Memorial Day is like it or not.

A political opportunity for both sides.

Politicking permeated the 2012 Memorial Day weekend more than presidential races past.

In part because each candidates attempted to find the other got off to -- historically early and controversial start when the president opened with a negative attack ads on Mitt Romney's business record.

Former Michigan democratic governor Jennifer grand home I don't think -- capital is a sideshow as the president says this is the issue but the surge of Democrats who disagreed and complained that the president's campaign stumbled with -- attacks.

Has united Republicans.

Try to drive a wedge between Democrats and their president.

As anti business.

He's -- after all.

Private equity in a way which explains why you had senator Warner.

You had the governor of Massachusetts is one of his closest allies you have senator Feinstein.

I had Cory Booker on this show again I think their fifth 220 Democrats now who said.

This is this is an inaccurate.

And wrong approach for the present he takes this is a criticism.

And a good criticism quite honestly Mitt Romney's.

Only.

Thesis for being present United States that he's some kind of.

Economic savior and that's behind the Obama camp strive for early air supremacy portraying Romney's private sector business career as a liability.

-- argues that the president's lack of such experience means more bad news for the economic recovery.

Yeah a six week review of TV spot starting when -- effectively clinched the GOP nomination in early April skills over all the TV advertising buys on both sides.

Our earlier and bigger than ever.

31 point 67 million dollars on TV commercials in six weeks nationwide.

Fourteen point eight million or 47% were positive sixteen point eight or 53% were negative and those are the ones voters tend to remember.

President Obama and his allies spent twelve point eight million dollars during that historically early six week window.

Eight point 97 million or 70% were positive but they are not what upset Democrats three point eight million or 30% were negative including the president's first two which drove the news.

Romney and his supporters spent six million more than the opposition at eighteen point 86000005.

Point 87 million or 31% was positive including all of Romney's commercials.

Twelve point 99 million or 69% was negative.

And a big chunk of that is from independent conservative super pacs Romney has yet to pay for TV attack ads.

And the president who came into office promising to change Washington is the first ever to launch his -- election -- negative commercials.

And some -- projecting the by the time -- this is all done in five months two billion dollars or more ads overall unbelievable unbelievable sums of money Carl thank.

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