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7 words for effective leaders

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    CEO's tips for running a successful company

  • Duration 4:05
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Cells in Rome.

Meanwhile after twenty years is working in the car business our next guest -- -- -- NB said he noticed the lack of leadership and America's top companies.

It set up to change the corporate culture one employee.

At a time.

-- -- to go to school full time.

So you don't have to work all day you don't have to go to school and I.

We're gonna actually.

Pay you you're forty hours a week salary -- good school.

That guy right there and CEO of -- and family entertainment and author of love works -- man -- joins us live.

And in that episode of undercover boss you just change that guys -- opinion that we did it was amazing program amazing experience.

Eighteen million viewers saw that shows Steve.

And we got an unbelievable response from -- from all over the world and it really showed me.

There was a leadership crisis in this country because so many people want to work for companies like that you know -- agency and you're talking about -- and entertainment you've got.

All sorts of theme parks the Hollywood's part of it dinner -- stuff like that.

You had gone to the Harvard Business School if you had been an executive at GM for twenty years that.

Didn't teach you how to be a good leader until you got to this place has had to -- I have a thirty year business career including being.

CEO of -- North America like you said Harvard Business School I was a top executive at Saturn it wasn't till I got to Hirsch and entertainment.

That I learned the most important principle of leadership which is love surprisingly that sounds kinda weird.

Well it's because a lot of people misunderstand what love means they think it's the emotion -- think it's how you feel about somebody.

It has nothing to do that what I read about and love works is -- love of the behavior -- how you treat other people you think about Steve business is all about people.

That's right -- about relationships.

And if you can have a strong relationship with somebody who never -- never get the best productivity out of them and and love is the key to strong relationships okay.

So keep that in mind and now you've got seven words we're gonna put upon on the screen -- you say.

-- the best words for effective leaders patient kind truthful unselfish trusting forgiving.

Dedicated one of those words me.

We define love -- those seven words and basically the book goes and each of those words.

-- -- five principles for each word very simple very practical.

And how to execute those in the work environment and for instance is one example the word unselfish.

Very tough they don't kid netting business now and then unfortunately excludes a lot of CEOs let's face it for we had -- and entertainment we have a foundation culture forward employees given to it the company's match of the company matches that.

And we use all that money to help employees in financial crisis that's what Albert got that the person you saw right and the beginning he got a scholarship from that foundation.

We help almost 10% of our employees with some kind of financial assistance -- here that's been -- -- yet at the same time we get double digit returns for the last decade and we have a very successful company so.

I reject that you cannot be profitable.

And caring at the same time we have got a lot of people who run businesses watching right now.

Give one tip of what they could start doing today to change the way -- -- a leader.

Treat their employees like they want to be treated and and think about the fact that does this enthusiasm.

Of the guest experience.

Can never rise any higher than the enthusiasm of your own employees.

And so is it anyway it is so simple yet.

In business we don't talk enough about how we treat our fellow employees.

And -- it'll create the most profitable company and successful company overtime check out his brand new book it is called what works and -- -- -- Thank you and all the proceeds from the books.

Go to the foundation that and and all the revenue we get we'll go to is to help those employees I wouldn't expect anything less Leo thank you have a radio that thanks for your time -- pictures up on by.

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