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Or that joining us now is -- -- right unique yet got a right ceiling.
With your -- -- -- -- -- and strategist not talking about there's Iraq's Army units interestingly we have you here I know that we're talking all about the specific specifically about YouTube one of the things up that was interesting was today about how.
I was article that I read about how.
He has so many stars are being used not in so many different ways only for themselves brought themselves but they're bringing a whole product situation you know in the past you have.
You know Bill Cosby or whomever -- cell and putting her or Coke New Coke.
But today you have so many selling so many things in so many ways -- -- and I of course you bring in whole idea of YouTube and and how that plays and everything right.
Yeah I think -- for celebrities it's definite platform to expand their brand and to be able says.
Leverage their celebrity to couple -- amongst brands that have benefit me that makes sense to their back.
So neat it's important that if they -- going to endorse something or somehow combine their brand with another that the connection is and tech because.
But they -- social media is doing for the consumer is making is is.
Making -- giving us more of a sniff test so it is not enact social media makes us feel that more and it.
Winds up counting against the marketing effort to the company if it's if it's not a panic on line.
No one of the things a bit what we've.
Talked about -- stories on the whole idea of likes you know getting people to do more social media in my brother has in his -- have a small restaurant is open up -- talks about how I get more.
People follow on FaceBook and Twitter -- and the -- it takes time and also it takes effort but also -- -- some -- -- you don't have to go out and buys life.
-- break and I think that's a really important thing especially for for small business and that's why.
I wrote my book because I wanted people to.
But they have a a smaller budget -- marketing -- to really Smart about how you use it especially in the context of social media because in a lot of places to put money that don't make sense the end of the day.
For us mom business but getting likes one of the most important things if you -- tend to overlook.
Is the fact that you have people that come in here establishment.
Asked them to like you I'm getting an incentive -- -- -- -- they -- that they liked your page give them something special make them feel special for having done that so don't waste the opportunity.
When -- have people right there with you there -- story out earlier this week.
How they're they they call it -- the cause social blackmail.
About how you have people becoming insane if you don't give me this I'm gonna go -- sit down -- you know FaceBook Twitter or whatever site they happen to be on.
And give you a bad review Yelp and other -- learn and -- lot of restaurants a lot of stores a lot of people that have businesses are are really have an issue with that same way -- have more common in.
They're basically demanding that we give them 10% regular on this or their computer gonna give us a bad review and -- -- -- so many people go to make the decisions on.
Yes I think it's really unfortunate that people are looking a leverage that kind of and president's on line to do something like that I think Yelp is really at helpful for consumers in evaluating companies and I think.
Part of benefit -- is it feels so honest and genuine so for companies he can't really.
I'd do anything account our act specifically people that are gonna have ill intentioned yet they do have that option via social media.
They think what you really need to do is make sure that you encourage people who are your customers are happy.
To go ahead in the -- Yelp review and make that -- -- very very easy after the procedure services.
Back clearly affected the efforts of what's image for for the admission of books that -- -- -- my book is called piece of the same right pieces of fame -- -- social media and it's available on Amazon.
And I -- I've outsourcing wasn't on a recent market you can region on behavior of your ipad's or I that's the kind of thing yes definitely.
Obviously you really we look at all the social media out there YouTube's of one that's kind of what kind of it has survived the best and has been around -- long as he continues to -- off.
Yes I let me too -- a platform -- a lot of people do not realize is that is the second largest search engine behind global.
So lot of times people will go to YouTube directly to look for information and they want.
Or they'll look for -- media and videos songs.
Other things information reviews.
So a lot of times your small business and you're not present on YouTube you're really missing a lot of eyeballs in traffic if she would have otherwise been able to give and -- Last -- -- unique and that is this.
You know I have been -- look at all the -- it all the places that I go it is for you could be in the news industry were trying to get critical to show about the people who want to show as well.
You've got -- and FaceBook you've got Twitter you've got -- you've got you know Yelp if you're if you're restaurants and even -- restaurant you have so many of these different social.
Apps out there.
How -- -- business combine them and this is we're not going into.
Eight different -- and -- it is is there is there or is there anything out there right are you see anything coming at a pipeline where you go to one clearing house.
Is as it as it is like going to my Adam how to such and such and then I can basically feed all this stuff out.
To the same place at the same time.
You can and there's a bunch of different tools that include -- -- that you -- update your social platforms Twitter face but I'm the one thing that opting caution people about actually is.
Is not scaling so quickly and trying to be present every single platform because it becomes diminishing returns and you can't be excellent.
On the puck from here on you really should just double down and focus on what you're familiar -- -- can be consistently I think it's excellent content that people are filing it.
So I think a lot of people to hear pension listening hear a lot -- -- -- and -- -- new social platforms that are popping up their hot right now.
If you can't be excellent on those pot farms -- it's not gonna really help -- so.
Maybe sometimes smaller is better especially for small businesses with limited -- sources and.
The quality over quantity obviously that's great occasion in those -- -- much appreciate it thank you for coming out can't you -- your book -- piece of enough -- piece of the Fed has but on the iBook store details about on Amazon.com.
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